In his gruff way, Glassman recounted his story for the faithful: how a novel, exquisitely punishing system of exercise he had designed, centered on the WOD (workout of the day; it's pronounced "wad"), had started in his backwater Santa Cruz gym, then turned into an online phenomenon, then paved the way for 6,775 CrossFit locations (soon to be 10,000), and now was fast becoming its own sport. (This month, the finals of the CrossFit Games will be broadcast live on ESPN2.) He explained the contrarian way he thinks about the CrossFit business (he shuns most new sources of revenue) and how he goes about protecting its brand (viciously).
Foods allowed during the program include meat, nuts, seeds, seafood, eggs, vegetables, and fruits. During the Whole30, participants are advised not to count calories or to weigh themselves.[3] After the program is complete, participants are counseled to strategically reintroduce foods outside the endorsed Whole30 list, document the health consequences and culinary value of these additions, and determine if the addition is desired.[4] The program's founders believe that sugar, grains, dairy, alcohol, and legumes affect weight, energy, and stress levels.[5] Losing weight is not a focus of Whole30; calorie-counting and weigh-ins are not allowed.[3]
Due to CrossFit's official partnership with Reebok, competitors at the 2015 Games were banned from wearing Nike footwear.[32] Nike arranged for several trucks to be parked near the main entrance to the arena, which served as mobile billboards with the slogan "Don't ban our shoe, beat our shoe".[33] The partnership also prohibits Nike from labeling its Metcon shoes as intended for CrossFit – the brand uses the term "high intensity training" instead.[32]

Another 2014 study in the European Journal of Clinical Nutrition compared the effects of the Paleo plan to those of a standard low-fat diet on 70 obese, postmenopausal women. After six months, the Paleo group lost 14 pounds on average, while the other group lost nearly 6 pounds. After a year, the Paleo group had lost 19 pounds on average, and the low-fat dieters had dropped 10 pounds. A year later, both groups had regained some weight: The Paleo group was still down 10 pounds, while the low-fat group had dropped an average of more than 6 pounds.
You can easily turn this butter and Brain Octane Oil combo into a Whole30 recipe: Simply swap your butter for grass-fed ghee. You’ll still get all the benefits of clean coffee beans and healthy fats while sticking to the Whole30 rules. (Bonus: If you need an extra dose of protein in the morning, blend your coffee with Whole30-friendly collagen peptides.)
For most people the fact the Paleo diet delivers the best results is all they need. Improved blood lipids, weight loss, and reduced pain from autoimmunity is proof enough.  Many people however are not satisfied with blindly following any recommendations, be they nutrition or exercise related. Some folks like to know WHY they are doing something. Fortunately, the Paleo diet has stood not only the test of time, but also the rigors of scientific scrutiny.

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My fiancee and I did this together. It takes teamwork (if you have a family, you probably need to get them on board). It also will help if you can begin (or even complete) this diet when you have a minimum of social obligations--having office mates who eat a lot of cake or friends who drink a lot of booze WILL NOT HELP while you are on this program. Don't try to start this the week before Christmas if your family gathers to eat until they pass out. Be realistic about when you begin this. You must prepare a little bit and read the book ahead of time so you aren't just floating at sea. And, be aware: you will not be able to sufficiently screen foods made by other people!

Experts estimate that our ancestors consumed a one-to-one ratio of calories from meats to produce. Since you have to eat a lot of salad to consume the same amount of calories in a steak, the paleo diet should ideally include mostly fruits and vegetables, Katz says. However, many people don't realize that and eat too much meat. Consuming excess protein and not enough carbs can cause kidney damage and also increase your risk of osteoporosis, Dr. Ochner says. Plus, since most of today's meats are higher in saturated fat than those of yesteryear, it can increase the risk of heart disease, Dr. Katz says.
We also talked about our meals, our struggles, and the results we were seeing from Whole30. Mentally, I felt more clear-headed and emotionally stable. I slept deeper and remembered more of my dreams, something that tends to never happen. (In one dream, I accidentally ate a slice of pizza and cried about it because if you break your Whole30 diet, you're supposed to start again from Day 1.)

Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000.[14][15] The company was conceived a few years earlier, in 1996, as Cross-Fit.[16] The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000.[6] Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.[17]

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