I believe the 2019 open is an epic fail. While I agree, CrossFit is a world wide sport, showcasing athletes from every country the new format leaves me confused and has deflated my motivation to compete this year. Like most professional sports, the media experience drives the interest of the fans for each competition. You don’t see other major sports get rid of their media teams in the hopes of attracting new fans in other countries. Those countries develop their own media teams for content, broadcasting etc. I’ve been a cross fit athlete before it was “cool” and have been a level 1 certified trainer. I looked forward to the open because it brought the “average” athlete into the world only few see. The announcements are weak, in another language and of poor content. Was this really your best option, scrap the entire media staff? Which in turn meant you took away all of usual vidoes, blogs, vlogs, articles etc. we’ve grown accustom to seeing each year. I’m disappointed because you’re better than that, smarter as a brand. Imagine the NFL, MLB, NBA (because that’s where Cross Fit was heading as a brand) get rid of all media content to boost global attention by taking away everything the fans used, looked forward to and relied on for information across each media domain. It’s virtual brand suicide. Just like your affiliates, which pop up at every available garage door….you develop media teams for each nation. You don’t scrap what’s working and alienate your core audience.
Smoothies are generally discouraged on Whole30. However, if you must have one, choose a recipe with no added sweeteners and low-sugar fruits. This smoothie is more scoopable with a spoon, so you can slow down and savor it (important on Whole30!). The only sweet flavor comes from fresh raspberries — plus, this packs your bowl with fats from avocado and coconut milk.
Videos shot with a fisheye lens or similar lens may be rejected due to the visual distortion these lenses cause. If an athlete needs someone to adjust their camera during the WOD to capture all movements, this is acceptable, as long as the flow of the workout and the athlete is in view the whole time. It is the athletes responsibility to ensure their video meets the standard.
I wrote a book called The Paleo Solution which went on to become a New York Times Bestseller. This book incorporates the latest, cutting edge research from genetics, biochemistry and anthropology to help you look, feel and perform your best. I am a research biochemist who traded in his lab coat and pocket protector for a whistle and a stopwatch to become one of the most sought after strength and conditioning coaches in the world. With my unique perspective as both scientist and coach you will learn how simple nutrition, exercise and lifestyle changes can radically change your appearance and health for the better.
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
Your only job during the Whole30 is to focus on making good food choices. You don’t need to weigh or measure, you don’t need to count calories, you don’t need to purchase everything organic, grass-fed, pastured, or local. Just figure out how to stick to the Whole30 rules in any setting, around every special circumstance, under any amount of stress… for 30 straight days. Your only job? Eat. Good. Food.