I wanted to love this book but it was a bit boring. There was too much detail on the athlete/event testing. "Well, I wanted them to do this, they did it. I liked the result, but I'll probably change it." I understand that the book was supposed to be like a daily journal but it didn't make for great reading. Obviously, putting the games together is a huge undertaking but the day to day pre-games testing of athletes and the results wasn't all that interesting. I did enjoy some of the behind the scenes stuff on the actual games.
If you’ve been following the steady releases of the 2019 CrossFit Games sanctioned events, then this text and format looks eerily similar to what’s been officially announced in press releases. Our guess? This will most likely serve as a qualifier for the 2019 CrossFit Games, but keep in mind — this hasn’t been officially announced by CrossFit, Inc.
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The NY Times had a blog article on Good News on Saturated Fat which is reporting on Gary Taubes's interpretation of the new report in The New England Journal of Medicine on a two-year diet experiment in Israel. A followup is the post The Fat Fight Goes On where Gary rebuts the arguments against the study. And here's a good interview with Taubes (and includes a good summary): Gary Taubes on Cold Fusion, Good Nutrition and What Makes Bad (and Good) Science.
While no independent research has been conducted on the Whole30 diet specifically, diets like this one that eliminate entire food groups are bound to make you drop weight, experts say. That was the case for 96 percent of 1,600 Whole30 participants, according to a survey by the company. Most Whole30 dieters lost between 6 and 15 pounds, the survey found. But experts worry that restrictive diets with no room for error can set followers up for failure and prompt them to put the pounds back on – and then some – once the diet is over.

Oils are trickier. Loren Cordain, Ph.D., founder of The Paleo Diet Movement, breaks down which oils are healthy on the paleo diet: olive, walnut, flaxseed, macadamia, avocado and coconut oils are all allowed because they were gathered directly from the plant. While our hunter-gatherer ancestors probably did not consume flaxseed oil, it is allowed because of its content of high alpha-linolenic acid (ALA), a type of heart-healthy, anti-inflammatory omega-3 fatty acid.
Make the Chicken: While the pears are baking, place the chicken breasts between two pieces of plastic wrap and use the flat side of a meat mallet to flat¬ten them to [1/4] -inch thickness. In a shallow dish, combine the coconut flour, almond flour, Italian seasoning, garlic powder, lemon peel, and salt. In another shallow dish, whisk together the egg and water. Dip the chicken into the egg mixture, then into the seasoned flour to coat both sides.

I don’t like keeping track of how much I’ve eaten or obsessing over how many grams of a particular nutrient I’ve had. Not only do I hate counting calories, but I know that calories are really only half of the battle, as they’re not all created equal – 400 calories of Doritos do NOT have the same effect on your body as 400 calories of high-quality vegetables and protein.


The Hiwi are not particularly healthy. Compared to the Ache, a hunter–gatherer tribe in Paraguay, the Hiwi are shorter, thinner, more lethargic and less well nourished. Hiwi men and women of all ages constantly complain of hunger. Many Hiwi are heavily infected with parasitic hookworms, which burrow into the small intestine and feed on blood. And only 50 percent of Hiwi children survive beyond the age of 15.
Still, many scientists have expressed concern that we do not yet have enough evidence to make any strong claims about the paleo diet’s health benefits, especially its long-term effects. In fact, in an article in response to the first review, authors Tanis R. Fenton and Carol J. Fenton, from the Cumming School of Medicine in Canada, wrote a letter to the editor in which they expressed their disappointment with the review. (5)

Fresh fruits and vegetables naturally contain between five and 10 times more potassium than sodium, and Stone Age bodies were well-adapted to this ratio. Potassium is necessary for the heart, kidneys, and other organs to work properly. Low potassium is associated with high blood pressure, heart disease, and stroke — the same problems linked to excessive dietary sodium. Today, the average American consumes about twice as much sodium as potassium! Following a Paleolithic diet helps to remedy this imbalance.


Whole 30 dinner recipes that are simple and packed with flavor will help get you through the month. When you’ve made the commitment to thirty days without grains, sugar, dairy, and legumes, you’ll realize that a whole world of flavors and wholesome ingredients opens up to you. You’ll find these recipes are so easy and delicious that you’ll be making and eating them all year long. Just make your favorite compliant sides to pair with these 30 Healthy and Delicious Whole 30 Dinner Recipes.
The paleo diet is meant to mimic what our preagricultural, hunter-gatherer ancestors ate. The premise is that the current Western diet is contributing to the rise of chronic diseases such as obesity, heart disease and cancer. This diet, paleo proponents claim, can reduce inflammation, improve workouts, increase energy, help with weight loss, stabilize blood sugar and even reduce the risk of chronic diseases.
The following links tend towards news reports of scientific studies that point out some positive aspect of the paleo diet. If you are looking for current news reports, I suggest signing up for Google Alerts for the Type: News. I have three set up, for: "caveman diet," "paleo diet," and "paleolithic diet." You can also set them up for blogs and/or websites.
But then again, when have you found a program that is ENTIRELY ONLINE AND MOSTLY FREE that changes your life? When you are in line at the checkout with your meat and chicken thighs and raw almonds, remember the money you are going to save by NOT joining another weight-loss program or hiring a life coach or drinking booze or going to the doctor for that blood pressure you really ought to monitor which is quite possibly linked to your diet. Dallas and Melissa, the authors, say that a craving usually lasts about ten seconds. Count and breathe through the french fries someone raved about at the office. Skip out for a tiny walk while everyone is hoarding that cake at work. Eat a little roast turkey and some oven-baked potatoes. Read more books with the newfound energies. If I--a bon vivant of the kitchen, believe me, hoarder of butter, lover of booze, cream, sugar--can give these things up for thirty days, anyone can.
Legumes are members of a large family of plants that have a seed or pod. This category includes all beans, peas, lentils, tofu and other soyfoods, and peanuts. Legumes are not allowed on paleo because of their high content of lectins and phytic acid. Similar to grains, this is a point of controversy in the scientific community. In fact, lots of research supports eating legumes as part of a healthy diet because they are low in fat and high in fiber, protein and iron.
It was in Glassman's own divorce case, though, that the CrossFit defense arsenal launched its full firepower. Lauren and Greg's marriage hit the rocks in 2009. Lauren became pregnant with twins and could no longer travel to the seminars.Greg, wrapped up with CrossFit, became more and more distant. Rumors of infidelity swirled. Soon the two were living in separate houses. In March 2010, Lauren officially filed for divorce. But the case didn't come to a head until July 2012, when Lauren filed a motion to sell her 50 percent stake in the company to Anthos Capital, a Menlo Park, California-based venture capital firm, for $20 million. Glassman, and in short order CrossFit, hit the ceiling.
Proponents of the Paleo diet follow a nutritional plan based on the eating habits of our ancestors in the Paleolithic period, between 2.5 million and 10,000 years ago. Before agriculture and industry, humans presumably lived as hunter–gatherers: picking berry after berry off of bushes; digging up tumescent tubers; chasing mammals to the point of exhaustion; scavenging meat, fat and organs from animals that larger predators had killed; and eventually learning to fish with lines and hooks and hunt with spears, nets, bows and arrows.
Two years ago I got formally diagnosed with chronic Lyme Disease. You can read more about that and what it means here. In my health journey, one of my goals has been to reduce inflammation in my system. There are a ton of factors that go into this, but one of the things I can control is the food I put into my body. Food, and restoring gut health, is a huge part of reversing chronic illness.
I am also so amazed at how close he gets to the games before finalizing the workouts. Some, he changes when he gets to Madison and it seems like there is just a general understanding that this is the way it must be. Testing, testing, and testing some more. These thoughts consume him and you get a first-hand look at what he goes through to "get it right."
Vitamin D is the one supplement that would be paleo. At least it would be for those of us that don't live outside year round. You can have your D level measured. The low RDAs only prevent definable deficiences, not problems that take a long time to develop. Michael Holick, MD is a leading writer on this subject. This is a 10 page PDF: Vitamin D: importance in the prevention of cancers, type 1 diabetes, heart disease, and osteoporosis and its companion Sunlight and vitamin D for bone health and prevention of autoimmune diseases, cancers, and cardiovascular disease [change PDF to 100% to read]. Or if you prefer, there is an hour video on YouTube.
Nutrition & Physical Degeneration by Dr. Weston Price's book puts to rest a lot of myths about diet, dental, physical, and emotional health, and presents the strongest case for a super-nutritious Native (or Paleo) Diet. His book outlines the conditions/causes for exceptional health. A classic that was first published in 1938. The Soil and Health Library has a Book Review by Steve Solomon. If you don't buy the book at least read the review. N.B. If you live in one of the countries where this book is now in the public domain, you can read it online. But not if you live in a country where it is still under copyright protection.
In 2011, ESPN began to broadcast the CrossFit Games, with live coverage streamed through ESPN3, and some television coverage on ESPN2. As the event grew, ESPN expanded its television coverage; in 2014, the network entered into a multi-year deal to continue broadcasting the CrossFit Games, and coverage expanded to nine-and-a-half hours on ESPN and ESPN2 by 2015.[33] In 2017, the event began a new broadcast arrangement with CBS Sports, with television coverage on CBS Sports Network, and a total of 40 hours of digital streaming coverage. CrossFit also streamed coverage through Facebook and their website.[34]
Instead, these recipes are all made with meat/fish and veggies, and they’re simply options and alternatives that evoke your favorite pizza toppings. All of these recipes are hits with my whole family and my picky kids like them, too. If you want to make a pizza with an alternative flour or cauliflower crust, that’s cool—but make sure to wait until your Whole30 is over!
Paleo eating requires a lot of planning, prep time, and mental resolve. For instance, eating out on the diet isn't as simple as ordering chicken and a salad. Think: In what oil was the chicken cooked? Did any of the salad toppings come processed, canned, or packaged? "As with every elimination diet, it's just not doable long term," Dr. Ochner says. While weight loss is far from the sole purpose of eating paleo, going on and off of the diet can lead to big weight swings. Any yo-yo diet starts in weight loss from both muscle and fat, and usually ends with weight gain of all fat, which contributes to a slower metabolism and increased insulin resistance.
As for qualifying, competing, and the works, here’s what we know in a quick synopsis. This year at the Games, there will be well over 300 individual athletes that will be competing. The top two athletes (man/woman) that finish in their country will earn a spot to the Games (only countries with affiliates count, there are 162 currently), the first place finishers of Qualifiers earn a spot (16 qualifiers = 32 winners), and the top 20 Open finishers earn a spot.
The trouble with that view, however, is that what they’re eating is probably nothing like the diet of hunter-gatherers, says Michael Pollan, author of a number of best-selling books on food and agriculture, including Cooked: A Natural History of Transformation. “I don’t think we really understand…well the proportions in the ancient diet,” argues Pollan on the latest episode of the Inquiring Minds podcast (stream below). “Most people who tell you with great confidence that this is what our ancestors ate—I think they’re kind of blowing smoke.”
There are about half a dozen diets that are very similar. They all recommend you eat "meat and veg" The reason Whole 30 works for me is because you can have potatoes and fruit. An example of a whole 30 meal would be: 2 pork chops, mashed potatoes made with chicken stock, green beans, finish with your choice of fruit. My favorite is a few grapes or pineapple chunks. Also the goal it to make it 30 days without cheating. There have been several times I would think: OK I can't cheat now I only have __ more days to go. Having an end in site helped me. When I started adding back in food groups after the 30 days. I figured out that I do not do well with Dairy. Now the only dairy I use is real butter. I never thought I could live without cheese... But now I don't think it's a good idea for me. So it helps you figure out what you can and can not eat and still feel good.
Some Paleo dieters emphasize that they never believed in one true caveman lifestyle or diet and that—in the fashion of Sisson's Blueprint—they use our evolutionary past to form guidelines, not scripture. That strategy seems reasonably solid at first, but quickly disintegrates. Even though researchers know enough to make some generalizations about human diets in the Paleolithic with reasonable certainty, the details remain murky. Exactly what proportions of meat and vegetables did different hominid species eat in the Paleolithic? It's not clear. Just how far back were our ancestors eating grains and dairy? Perhaps far earlier than we initially thought. What we can say for certain is that in the Paleolithic, the human diet varied immensely by geography, season and opportunity. "We now know that humans have evolved not to subsist on a single, Paleolithic diet but to be flexible eaters, an insight that has important implications for the current debate over what people today should eat in order to be healthy," anthropologist William Leonard of Northwestern University wrote in Scientific American in 2002.
But how can we convince folks to give it a try? “I think we have to lead with pleasure,” he says. Aside from the many health benefits, cooking is also “one of the most interesting things humans know how to do and have done for a very long time. And we get that, or we wouldn’t be watching so much cooking on TV. There is something fascinating about it. But it’s even more fascinating when you do it yourself.”
Like other fad diets, the Paleo diet is promoted as a way of improving health.[2] There is some evidence that following this diet may lead to improvements in terms of body composition and metabolic effects compared with the typical Western diet[6] or compared with diets recommended by national nutritional guidelines.[9] There is no good evidence, however, that the diet helps with weight loss, other than through the normal mechanisms of calorie restriction.[10] Following the Paleo diet can lead to an inadequate calcium intake, and side effects can include weakness, diarrhea, and headaches.[3][10]

In making the case for meat, Cordain presents anecdotal evidence of Eskimos who lived their full life without a heart attack. The Eskimo diet consists of 97% meat, which he concedes causes all Eskimos to develop atherosclerosis—a common precursor to heart disease. But Cordain says Eskimos never die of heart disease. He discusses one Eskimo who lived 45 years and another who lived 53 years, both without heart disease! He then jumps to the conclusion that because these Eskimos didn’t get heart attacks, even with severe atherosclerosis, meat must have protected them from heart disease. So Cordain’s best case for lots of meat is that you can live to the ripe age of 45 or even 53 without a heart attack. But do people—even unhealthy smokers or the obese—generally get heart attacks before age 53?


That said, plenty of people who try the Whole30 diet do end up losing some weight. "The benefit of Whole30 is that it encourages eating whole foods, which are foods in their most natural state," says nutritionist Sara Haas, RDN, LDN. Cutting out sugar means that you'll probably end up avoiding empty calories from baked goods, and alcohol. You might also find that your belly feels flatter as a result of avoiding highly processed packaged foods, which tend to be loaded with sodium.
I don’t like keeping track of how much I’ve eaten or obsessing over how many grams of a particular nutrient I’ve had. Not only do I hate counting calories, but I know that calories are really only half of the battle, as they’re not all created equal – 400 calories of Doritos do NOT have the same effect on your body as 400 calories of high-quality vegetables and protein.
Make the Chicken: While the pears are baking, place the chicken breasts between two pieces of plastic wrap and use the flat side of a meat mallet to flat¬ten them to [1/4] -inch thickness. In a shallow dish, combine the coconut flour, almond flour, Italian seasoning, garlic powder, lemon peel, and salt. In another shallow dish, whisk together the egg and water. Dip the chicken into the egg mixture, then into the seasoned flour to coat both sides.
In that sense, Whole30 has been so helpful in understanding my body. So how am I eating now? I would say that I'm eating pretty "paleo" these days. I definitely still indulge once in a while, with some red wine or french fries, but I haven't been tempted to binge in the slightest. I would definitely do Whole30 again, but I need a bit of a break from it at the moment. Instead, I'm ready for a mindful and moderate approach to my new chapter of life, back in New York City.
Breakfast: My favorite breakfast during this program was leftovers from the night before — it was easy and usually had all the elements I needed to feel full and jumpstart my day. If there was leftover protein, I might throw it over some greens and make a salad. If there was soup, that was always perfect too. When I was feeling breakfast-y, eggs did the trick with some roasted veggies.
Overall, the diet is high in protein, moderate in fat (mainly from unsaturated fats), low-moderate in carbohydrate (specifically restricting high glycemic index carbohydrates), high in fiber, and low in sodium and refined sugars. [2] The monounsaturated and polyunsaturated fats (including the omega-3 fats EPA and DHA) come from marine fish, avocado, olive oil, and nuts and seeds.

The Great Cholesterol Con: The Truth About What Really Causes Heart Disease and How to Avoid It by Dr. Malcolm Kendrick reveals that high cholesterol levels do not cause heart disease; that high-fat diets–saturated or otherwise–do not affect blood cholesterol levels; and that for most men and all women the benefits offered by statins are negligible at best. Other data is also provided that shows that statins have many more side affects than is often acknowledged.


Do not consume baked goods, junk foods, or treats with “approved” ingredients. Recreating or buying sweets, treats, and foods-with-no-brakes (even if the ingredients are technically compliant) is totally missing the point of the Whole30, and will compromise your life-changing results. These are the same foods that got you into health-trouble in the first place—and a pancake is still a pancake, even if it’s made with coconut flour.
We also talked about our meals, our struggles, and the results we were seeing from Whole30. Mentally, I felt more clear-headed and emotionally stable. I slept deeper and remembered more of my dreams, something that tends to never happen. (In one dream, I accidentally ate a slice of pizza and cried about it because if you break your Whole30 diet, you're supposed to start again from Day 1.)
Knowing what to eat is part of it, but following this fairly restrictive lifestyle in a modern environment surrounded by cookies and candy and bagels and pasta is really difficult! Factor in the “carb flu” you might go through in the first few weeks (as your body gets weaned off of carbohydrate fuel and habits), and most people give up on the Paleo diet long before it creates lasting change!
Exercise is a vital part of the live-by-your-genetic-code equation. Surviving in the Stone Age meant a constant on-the-go lifestyle that probably required 4,000-plus calories a day, according to David L. Katz, MD, director of the Yale University Prevention Research Center. Even most people who hit the gym regularly won't need to eat that many calories, but the principle of using food as fuel to exercise still stands.
And now we know that microbes, such as those in our gut, play a key role in our health, as well. The microbes we eat in foods like pickles may not take up a permanent home in our innards; rather, they seem to be more akin to transient visitors, says Pollan. Still, “fermented foods provide a lot of compounds that gut microbes like,” and he says he makes sure to eat some fermented vegetables every day. 
In Defense of Food: An Eater's Manifesto by Michael Pollan gives a guided tour of 20th century food science, a history of "nutritionism" in America and a look at the marriage of government and the food industry. Then the book presents a commonsense shopping-and-eating guide, which like the paleo diet focuses on shopping the perimeter of the supermarket. He also now has a much shorter Food Rules: An Eater's Manual.
This book was a surprise hit for me! I’ll be honest, I wasn’t expecting much, and only bought it because I was actually doing a Whole30 in January 2017 (it went great! I recommend it—I assume you’re thinking about it if you’re reading this review). We’ve been vegetarian for about 7 years, so eating and cooking so much meat, well, let’s just say I needed some help. The first thing I was impressed with? The recipes are very creative! They are easy to follow, don’t take a lot of time (I have a baby and a toddler and work from home), I particularly loved the slow-cooker recipes that make extra (beef roast, etc) that is then used for different recipes later in the week. Genius!
As CrossFit gets bigger and bigger, Glassman is no longer the underdog. Well-known employees and boxes have been tossed out after clashing with Glassman or voicing disagreements with the CrossFit approach to fitness or nutrition--or, in particular, criticizing other CrossFitters close to Glassman. In 2009, Robb Wolf, one of the first affiliates, was exiled. "You have to kowtow and not let your star shine too brightly," Wolf says. "He's always had this tendency toward incredible kindness, but he also has this rattlesnake intensity and cruelty."
If you've been reading about the latest diet trends, then you've definitely heard about Whole30. When you have to say sayonara to pasta, alcohol, dessert, and dairy for a month, it can reveal things about your diet you probably want to change. From uncovering food sensitivities to combating sugar addictions, the Whole30 diet can transform the way you eat—promoting a cleaner eating approach.
With carbohydrates and protein intake already accounted for, fat intake comprises the rest of the Paleo diet. We’ve been taught that fat is something to be avoided at all costs, but it’s actually not the total amount of fat in your diet that raises your blood cholesterol levels and increases your risk for heart disease, cancer, and Type 2 diabetes; rather, it’s the type of fat that should concern you. The Paleo diet calls for moderate to higher fat intake dominated by monounsaturated and polyunsaturated fats with a better balance of omega-3 and omega-6 fats.
CrossFit, Inc. founder Greg Glassman has stated that the format for the 2019 games will be changed again with the replacement of the typical Regionals for CrossFit-sanctioned international qualifying events.[18] As part of the changes, the 2019 games athletes qualify through being the top individual and team finishers from the sanctioned events, the top athlete from each country in the CrossFit Open, the top 20 overall finishers in the CrossFit Open, and four at-large athletes as chosen by CrossFit, Inc. Teams also no longer need to be created from one CrossFit-affiliated gym and can be formed from any four competitors.[19]
We want you to be a part of our community. We want you to take this seriously, and see amazing results in unexpected areas. We want you to look, feel, and live better than you have in years—or maybe ever. We want you to find lasting food freedom. Even if you don’t believe this will actually change your life, if you’re willing to give it 30 short days, DO IT. It is that important. We believe in it that much. It changed our lives, and we want it to change yours too.

Healthy, delicious, and simple, the Paleo Diet is the diet you were designed to eat. If you want to lose weight—up to seventy-five pounds in six months—or if you want to attain optimal health, The Paleo Diet will change your life now. Dr. Loren Cordain, the world's leading expert on Paleolithic nutrition, demonstrates how by eating all the lean meats and fish, fresh fruits, and nonstarchy vegetables you want, you can lose weight and prevent and treat heart disease, cancer, osteoporosis, metabolic syndrome, and many other illnesses. Incorporating all the latest breakthroughs in Paleo nutrition research, this new edition of the bestselling The Paleo Diet includes six weeks of meal plans to get you started on the Paleo path to weight loss, weight control, increased energy, and lifelong health.

Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrat by Mary G. Enig, Ph.D. and Sally Fallon. The premise is the culinary traditions of our ancestors, and the food choices and preparation techniques of healthy nonindustrialized peoples, should serve as the model for contemporary eating habits. However, they push whole grains and dairy, which aren't Paleolithic.
Anything that comes in a box, jar, or bag should be avoided on the paleo diet—as should anything that just wasn't consumed back then. That means no grains, dairy, added salt, or legumes (including peanuts, beans, lentils, and soybeans), according to Robb Wolf, a former research biochemist, paleo expert, and author of The Paleo Solution. While potatoes are generally outlawed on the diet, Wolff says they are okay to eat sparingly as long as you earn them through exercise (more on that next). Alcohol and honey are also generally considered paleo no-nos, but red wine tends to be the closest option there is to a paleo drink, and honey is far preferred to table sugar or artificial sweeteners.
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Life Without Bread: How a Low-Carbohydrate Diet Can Save Your Life by Christian B. Allan, Wolfgang Lutz. It is based on Dr. Lutz's work with thousands of patients in Austria. It deals with the health issues connected to high carb consumption. It is basically an English version and update of Dr. Lutz's 1967 book with the same title: Leben ohne Brot. He recommends eating only 72 grams of carbohydrates, and an unlimited amount of fat. And provides evidence as to why this is the healthiest diet. Read the review at Amazon by Todd Moody (it will be first!). See excerpts from his earlier edition: Dismantling a Myth: The Role of Fat and Carbohydrates in our Diet
Even if you try to eat homemade as much as possible, unavoidable situations—like a client dinner—are bound to pop up. When that happens, follow these healthy dining out tips. Scope out the menu or call the restaurant ahead of time to figure out what you can order. Or, if it's a situation where people are less likely to notice that you're not nibbling (like a cocktail party), just eat before you go and sip something Whole30-approved that could pass for a mixed drink, like seltzer with lime.
We love nuts and they are decidedly paleo diet friendly. Be careful though, as cashews are high in fat and, for some reason, it’s incredibly easy to eat an entire jar of them in one sitting (that’s not just us, is it?). If you’re trying to lose weight, limit the amount of nuts you’re consuming. Otherwise, have at it. I mean, you can’t beat a good almond/pecan/walnut mix, can you?
ICYMI: Whole30 is an elimination-style diet that asks dieters to ban all soy, dairy, grains, alcohol, legumes, and added sugars from their diet for 30 days straight. The point is to flush your system, so when the 30 days are up, you can slowly add different food groups back and get a sense of which ones have been secretly affecting your physical and mental health. The creator, Melissa Hartwig, also says Whole30 will change your entire relationship with food.
I often get caught up in focusing on numbers and scales, so I decided not to officially weigh myself before or after Whole30. But I can attest that everything about my body just felt better. I know saying something like "I lost eleven pounds" would sound much more convincing, but I could see that my stomach was slimmer, as was my face (which is awkwardly the first place I gain weight).
In his gruff way, Glassman recounted his story for the faithful: how a novel, exquisitely punishing system of exercise he had designed, centered on the WOD (workout of the day; it's pronounced "wad"), had started in his backwater Santa Cruz gym, then turned into an online phenomenon, then paved the way for 6,775 CrossFit locations (soon to be 10,000), and now was fast becoming its own sport. (This month, the finals of the CrossFit Games will be broadcast live on ESPN2.) He explained the contrarian way he thinks about the CrossFit business (he shuns most new sources of revenue) and how he goes about protecting its brand (viciously).
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