“Business is the art and science of creating uniquely valuable opportunities for other people,” CrossFit founder and chairman Greg Glassman has often said. Coach Glassman’s philosophy of business is the bedrock upon which CrossFit’s 15,000-strong (and growing) global affiliate network is built. That’s something that can’t be emphasized enough in talking about recent changes to the CrossFit Games season.

But critics argue that the unlimited amount of red meat the paleo diet allows may have an adverse effect on heart health in people with diabetes, as research links eating red meat in excess to poor heart health. (11)  If you have diabetes and don’t moderate your red-meat intake, this could be a big problem, as people with diabetes are 2 times as likely to die of heart disease as people who do not have diabetes. (12)

All involve eating whole foods (as opposed to packaged and processed) and filling your plate with quality sources of protein, healthy fats, complex carbohydrates, and vitamin-, mineral-, and fiber-rich vegetables. (Again, we’re talking about the ones that fall somewhere on the healthy spectrum, not unhealthy fad diets like, ahem, the Grapefruit Diet.)

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In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies."[85][86] Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant".[87] The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes."[88] When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."[1][88]
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This same logic informs CrossFit’s sanctioning of competitive events. We’ve long recognized the efforts of CrossFit affiliates, coaches, volunteers, and athletes in building grassroots competitions around the globe. These competitive events wonderfully illustrate the community’s role as co-developer in the sport of fitness. The energy, excitement, and opportunity that animates the CrossFit Games season springs from the affiliate community and its members, not CrossFit, Inc. 
The CrossFit affiliate proposition is simple: delivering increased work capacity across broad time and modal domains has extraordinary value for other people because it is uniquely effective in producing fitness and health. CrossFit’s decentralized affiliate model supports but does not usurp that value by refraining from taking those things for itself that are best managed, delivered, and owned by fiercely independent CrossFit boxes. The value is inherent in CrossFit’s physiology, but the economic opportunity resides in the 15,000 affiliates, not CrossFit, Inc. 
Thank you for submitting an application to support our event. Due to high demand, we cannot guarantee a spot for each individual who would like to volunteer. Those who are accepted may not be working on the team they requested. You will be notified at least one month prior to the event if you have been selected. We appreciate your continued support of CrossFit and the CrossFit Games.
Still, many scientists have expressed concern that we do not yet have enough evidence to make any strong claims about the paleo diet’s health benefits, especially its long-term effects. In fact, in an article in response to the first review, authors Tanis R. Fenton and Carol J. Fenton, from the Cumming School of Medicine in Canada, wrote a letter to the editor in which they expressed their disappointment with the review. (5)
The "CrossFit Games", directed by Dave Castro, have been held every summer since 2007. Athletes at the Games compete in workouts they learn about only hours beforehand, sometimes including surprise elements that are not part of the typical CrossFit regimen. Past examples include a rough-water swim, a softball throw, and a pegboard climb.[46] The Games are styled as a venue for determining the "Fittest on Earth," where competitors should be "ready for anything."[47]
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