It seems unlikely, from today's perspective, that a rudimentary site featuring a daily workout, a daily link to other fitness sites, and occasionally a photo of an athlete could generate a passionate viral following.But then you probably haven't tried a WOD. To a skeptical initiate, the commitment to the WOD seems odd: It might be just 10 minutes of alternating five reps of deadlifts with 100-yard sprints. Simple enough, you think, as you picture yourself running around like a beheaded, powerlifting chicken. (In conventional gyms, CrossFit workouts draw stares.) But when you actually do that workout, halfway through you hit the baptismal version of what early CrossFitters fondly called the mess-you-up moment--the recognition that there's devilish magic in this offbeat combination. In a few minutes, you're the sorest you've been in years. You're not sure you will survive. It's an adrenaline rush. For anyone bored with standard weights routines or the elliptical, it's addictive.
The Paleo Diet Cookbook: More than 150 recipes for Paleo Breakfasts, Lunches, Dinners, Snacks, and Beverages by Loren Cordain. Also contains two weeks of meal plans and shopping and pantry tips. Helps you lose weight and boost your health and energy by focusing on lean protein and non-starchy vegetables and fruits. Note that this is a very low-fat book and is being marketed as such. Published December 7, 2010.
ICYMI: Whole30 is an elimination-style diet that asks dieters to ban all soy, dairy, grains, alcohol, legumes, and added sugars from their diet for 30 days straight. The point is to flush your system, so when the 30 days are up, you can slowly add different food groups back and get a sense of which ones have been secretly affecting your physical and mental health. The creator, Melissa Hartwig, also says Whole30 will change your entire relationship with food.
Hello there! I am loving the meal plan. Our whole family, 5 of us, started today. I do have a question regarding the shopping list and the recipe portions. Does the shopping list account for doubling recipes? I’m looking at the Chicken Bacin salad which says it’s for 2. I assume I double it for 5 of us, but did I buy enough to do that? I shopped already and followed the shopping list. Thanks!! And sorry if you’ve answered this already!
That's a lot of tension--doing everything possible to make CrossFit a mainstream sport while legally or digitally body slamming anyone who refers to the CrossFit name to cater to its athletes or fans. Glassman has always thrived on doing the opposite of what anyone has ever figured was sensible or possible. But now Glassman's own intentions, of doing what he wants and letting others do what they want, are pressing up against each other more every day. In CrossFit, Glassman is hoisting two massive, contending ideas at once: CrossFit is an open-source workout for everyone to enjoy; CrossFit is a trademarked brand protected as viciously as a Hells Angels jacket. If it comes clattering down, it will be painful as all hell to watch. But if it succeeds? It won't be the first time a CrossFitter shocks people with how much weight he put above his head. You can bet Glassman's gonna try for another rep.
Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.

Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000.[14][15] The company was conceived a few years earlier, in 1996, as Cross-Fit.[16] The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000.[6] Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.[17]

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