CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises. It is practiced by members of over 13,000 affiliated gyms, roughly half of which are located in the United States, and by individuals who complete daily workouts (otherwise known as "WODs" or "workouts of the day"). CrossFit has been criticized for allegedly causing people to suffer from unnecessary injuries and exertional rhabdomyolysis.
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
People looking for support and community – This is the appeal to CrossFit for me: every CrossFit gym has a really tight-knit community feel to it. You’re not just a membership payment to them; you’re a person that needs support. When Nerd Fitness gyms start popping up (don’t think it won’t happen!), I’ll be drawing a lot of inspiration from CF as to how members are so supportive and inclusive of each other.
In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies." Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant". The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes." When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."
The Great Cholesterol Con: The Truth About What Really Causes Heart Disease and How to Avoid It by Dr. Malcolm Kendrick reveals that high cholesterol levels do not cause heart disease; that high-fat diets–saturated or otherwise–do not affect blood cholesterol levels; and that for most men and all women the benefits offered by statins are negligible at best. Other data is also provided that shows that statins have many more side affects than is often acknowledged.
Part B can begin as soon as the athlete has finished Part A. The barbell may be pre-loaded with a starting weight. The athlete may increase or decrease the weight before each attempt. You may have as many attempts as you like before the time cap. You must have a successful attempt to get a score for part B, all 3 reps must be done before the timer ends. E.G if you complete 2 reps, and complete the 3rd after the buzzer, the attempt does NOT count.
At The Clean Slate Cafe, our Whole30 Approved partners Applegate, Spindrift Sparkling Water, Kettle & Fire Bone Broth, Primal Kitchen, Chomps, and Primal Palate collaborated on The Clean Slate Cafe, our completely Whole30 compliant pop-up restaurant. They served Whole30 meals to over 1500 guests in NYC over the course of 3 days! Enjoy this little peek into the opening night party. The Clean Slate Café is a testament to the fact that when our partners come together to serve our community, incredible things happen. What #Whole30Approved collaboration would you love to see?
The final workout of the 2019 Open featured a descending ladder of thrusters and chest-to-bar pull-ups, totaling 105 reps of each movement, with a 20-minute time cap. Last year, 18.5 presented athletes with an ascending ladder of the same two movements, so it’s no surprise that nearly the same percentage of Open participants decided to tackle the final Open workout as prescribed in 2018 and 2019. Read on to see how the community fared with this year's rep scheme.