But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?


I often get caught up in focusing on numbers and scales, so I decided not to officially weigh myself before or after Whole30. But I can attest that everything about my body just felt better. I know saying something like "I lost eleven pounds" would sound much more convincing, but I could see that my stomach was slimmer, as was my face (which is awkwardly the first place I gain weight).

The Whole30 is not a diet, a weight-loss plan or quick fix – it’s designed to “change your life,” the founders say, by eliminating cravings, rebalancing hormones, curing digestive issues, improving medical conditions and boosting energy and immune function. The theory behind it is that all sorts of physical and mental health issues – ranging from acne to depression to allergies – could be due to your diet. But you can’t know which foods are to blame for what ails you unless you cut out all traces of sugar, alcohol, grains, dairy and legumes for 30 days. By day 31, you’ll be free from your food fog and may not even miss your nightly wine ritual or morning muffin fix. If and when you reintroduce food groups, your body’s reaction will tell you which foods you should continue to avoid – or at least limit.
Interestingly, all of these seemingly unrelated diseases share a common cause: damage to the intestinal lining which allows large, undigested food particles to make their way into the body. This is called “leaky gut and the autoimmune response”. Here is a 7-part video series by Prof. Loren Cordain describing the etiology of Multiple Sclerosis. And please watch this TED talk by Dr. Terry Wahls, MD as she describes how she reversed her Multiple Sclerosis with a paleo diet. If you have an autoimmune disease you might consider trying the autoimmune protocol of the paleo diet. If you do, please tell us about your experience.

After that initial hump, things got a lot better. I had energy to do some things that I usually had no energy to do. I was doing yoga, and was able to go on walks. This was a big deal for me. Going through treatment for Lyme Disease is exhausting. Often I feel like I don’t have enough air to hold up my body — it’s a feeling of intense can’t-get-out-of-bed-exhaustion. So to have a little more pep in my step felt invaluable.
BOXROX – Competitive Fitness Magazine is the world's most widely reaching magazine for Crossfitters and fans of functional fitness. With 730.000 monthly readers from more than 180 countries it connects the worldwide fitness community. The magazine and its 200+ active contributors currently cover many topics including CrossFit®, weightlifting, nutrition, lifestyle and community related news. Everything that a fitness fan is searching for.
Grass-fed beef is often highlighted on the diet, which is promoted to contain more omega-3 fats than conventional beef (due to being fed grass instead of grain). It does contain small amounts of alpha-linolenic acid (ALA), a precursor to EPA and DHA. However, only a small proportion of ALA can be converted in the body to long-chain omega-3 fatty acids (EPA and DHA). The amount of omega-3 is also highly variable depending on the exact feeding regimen and differences in fat metabolism among cattle breeds. [3] In general, the amount of omega-3 in grass-fed beef is much lower than that in oily marine fish. [3] Cooked salmon contains 1000-2000 mg of EPA/DHA per 3-ounce portion, whereas 3 ounces of grass-fed beef contains about 20-200 mg of ALA.

After the Internet fitness community began talking about an Ohio State University study that described relatively high injury rates among CrossFitters, the Russes mobilized. They had Glassman's father, Jeffrey Glassman (now "chief scientist" at CrossFit), write a comprehensive rebuttal to the study for the CrossFit website. Berger called each and every research subject who had been reported as injured, to conclude that none actually were hurt, and then added an entire stammering Q&A with one of the paper's authors, kinesiology professor Steven Devor. Here's the kicker: The actual subject of the study was the great improvements in fitness the researchers found in CrossFit athletes. Aside from a handful of sentences, it was all positive.


I’m not going to say I didn’t have some pretty difficult moments. For example, don’t purchase an ice cream maker the day you start your Whole30 and let it sit in your entryway for 30 days to taunt you. I did that; it was dumb. Also, there were points in the program on those days when I felt off that I broke down or wanted to throw in the towel. Feeling bad on top of the normal Lyme symptoms wasn’t great, but I’m glad that I stuck it out.
For instance, the fat allowance of the diet may be problematic. “My biggest hang-up with the paleo diet is all of the saturated fats it promotes with all of the meats,” explains Holley, noting that you could look for a locally sourced meat, whose origin and method of raising you're aware of, as a healthier option. Saturated fat from meat has been linked with an increased risk of early death. (9)

Evolutionary biologist Marlene Zuk writes that the idea that our genetic makeup today matches that of our ancestors is misconceived, and that in debate Cordain was "taken aback" when told that 10,000 years was "plenty of time" for an evolutionary change in human digestive abilities to have taken place.[4]:114 On this basis Zuk dismisses Cordain's claim that the paleo diet is "the one and only diet that fits our genetic makeup".[4]
It’s easy to find more guidance online, but a book also makes a handy reference. "The Paleo Diet," for example, outlines basic Paleo principles and offers three “levels” that allow for different degrees of cheating – three “open meals” per week on the “entry level” plan, two on “maintenance” and just one on “maximal.” Depending on the level, you might also get “transitional” condiments (low-fat dressing and salsa) and drinks (coffee, beer or wine in moderation) to wash down the meat and plants. You can use the levels as you like. Start with the first and move gradually to the more restrictive – or just stay put. For more dramatic changes, head right to the third.
Eat WELL Feel GOOD: Practical Paleo Living by Diane Frampton has over 200 recipes that makes paleo eating simple, delicious, and ultimately, intuitive. So they claim. There are only a few reviews at Amazon. They all like the book, but their lack of details makes it appear that they are not truly independent reviews. The recipes have a Crossfit appeal to them. Chef Rachel Albert has made some of the recipes and posted here [archive.org].
Update: So I just finished Day 23 of my Whole30 Journey and I feel good, aside from the fact that I caught a cold. Weighing myself today, I discovered that I lost 19.5 pounds so far! I measured myself and immediately noted that I lost 19 inches over all (I measure my chest, both arms, both legs, waist, and hips). I think when I am done with my first round, I'll take a day off then start a second round. I just feel that great overall.

Two years ago, I dropped 30 pounds (and kept it off) by doing the Whole30 and continuing to eat well in the months that followed. During the 30 days on the program, I lost 11 pounds. And for me, completing it helped me form healthy habits (like reading labels and not smothering everything in cheese), taught me how to cook an arsenal of healthy recipes I actually enjoyed eating and most importantly (and the reason why I do it every January), showed me how incredible my body feels when I'm not pumping it full of sugar and alcohol. These lessons stuck with me well past the 30 days, allowing me to drop an additional 19 pounds by April of that year and finally reach my goal weight.
The Sugar Addict's Total Recovery Program by Kathleen DesMaisons. While this isn't really a paleo book, it does point out issues with the foods we aren't eating. The books claims the excessive processed sugar consumed is responsible for "mood swings, depression, fatigue, fuzzy thinking, PMS, impulsivity ... [and] unpredictable temper." She says her research shows indulging in sugar highs should be treated much more seriously, akin to heroin or alcohol dependency, because sugar causes spikes in the neurotransmitters serotonin and beta-dopamine just like those drugs.
The theory is our bodies were designed, and still optimized, to eat what our Paleolithic ancestors ate. Like your hunger-gatherer forefathers, on Paleo you get all the meat from wild animals and unlimited fruits and vegetables you can eat. But no starchy vegetables (like potatoes), no legumes (like lentils or beans), no wheat, and no grains (like quinoa or corn) because those plants were invented by human beings during the agricultural revolution after our Paleolithic ancestors left the planet. You get one cheat day where you can eat whatever you want (“Occasional cheating and digressions may be just what you need to help you stick to the diet.”) No oil because it puts omega 6 and omega 3 ratios out of whack which should never exceed 2:1, except olive oil if you must. Dairy is also prohibited. And meat must come from animals that weren’t fed grains (like corn) because grains lead to inflammation and increased fat.
The Carnitine Miracle by Robert Crayhon, M.S. The nutrient carnitine is abundant in red meat. According to Crayhon carnitine helps balance blood lipids and blood sugar levels, maximizes energy levels, increases endurance, eliminates discomfort in ketosis, promotes burning of fat and building of muscle and increases overall well-being. See reviews at Amazon.
Our ancestors didn't chase cows and chickens around in the wild. They hunted game, antelopes, buffalo, and probably some animals we've never heard of that are long extinct. Their meat was generally quite lean, and provided more healthy omega 3s than meats from modern day animals, even the grass-fed ones, according to Dr. Katz. Many of the plants that thrived back then are also extinct today, making it impossible to truly follow their meal plan, he says.
This is a complete list of foods not allowed on the paleo diet. It’s a sad day when you first have to say goodbye to these foods but, once you start, it’s much easier and you find there are even better paleo substitutes for these foods. The first few weeks might be tough, but if you stick with it over time, it’ll be worth it. We promise. Here’s the ultimate list of foods not allowed on the paleo diet.
Former athletes – CrossFit has built-in teamwork, camaraderie, and competition. Almost all workouts have a time component to them, where you either have to finish a certain number of repetitions of exercises in a certain amount of time, or the time is fixed and you need to see how many repetitions you can do of an exercise. You get to compete with people in your class, and go online to see how you did against the world’s elite CrossFit athletes. There is even an international competition for those that become truly dedicated.
Diana Schwarzbein is another M.D. that has come to realize that low carb is what works. See reviews at The Schwarzbein Principle. The book is based on her work with insulin-resistant patients with Type II diabetes. She concludes that low-fat diets cause heart attacks, eating fat makes you lose body fat, and it's important to eat high-cholesterol foods every day.
Looking back on my lifestyle before the Whole30, my personal recipe for making unhealthy food choices typically consisted of being hungry and on a time crunch, which meant I'd choose whatever was most convenient (read: something overly processed from the vending machine). "Whole30 requires you to plan ahead, mainly so you stay 'compliant' and don’t go hungry," explains Liz McMahon, RDN. "Planning out meals and batch cooking ensures you have healthier food available and won’t constantly be reaching for fast food options." Making pre-planning a habit — even when I'm dining out — helps keep me on track even when I'm not following the Whole30.
Can a vegan diet help you lose weight? People become vegan for a variety of reasons, from animal welfare and sustainability to improved heart health or weight loss. Learn how a vegan diet may help people lose extra weight and maintain a healthy weight long-term. We also look at the best foods to try and tips to make the transition to a vegan diet easier. Read now

As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.

Paleo Comfort Foods: Homestyle Cooking in a Gluten-Free Kitchen by Julie Sullivan Mayfield and Charles Mayfield. Implementing paleo guidelines and principles in this book (no grains, no gluten, no legumes, no dairy), the Mayfields give you 100+ recipes and full color photos with entertaining stories throughout. The recipes in Paleo Comfort Foods can help individuals and families alike lose weight, eat healthy and achieve optimum fitness, making this way of eating sustainable, tasty and fun. The many reviews at Amazon are basically flawless. The sole complaint is over the lack of nutritional information. But there is no counting on the paleo diet and its inclusion would have been inappropriate. Published September 10, 2011.

Bought this probably about a year ago or so... Finally decide to try it. WOW!!! It's been 18 days and I've lost over 16 pounds, and I've been eating all I want, and am never going hungry, so I have no cravings for anything, fresh home-made Italian bread or even my all-time favorite corn-type snacks, especially popcorn. Tried some hi carb, processed foods after the first week... felt like crap and lost my desire to eat them. I assume I will plateau one of these days and will have to start exercising, but right now I have a sedentary lifestyle with my job and additional personal activities.
What is the Stone Age or Paleo diet? The Stone Age diet, or paleolithic diet, is based on the foods early humans would have eaten in the Stone Age. It may help in weight loss. Supporters argue that, since our genes have changed little in millions of years, items such as meat, herbs, and insects are more suitable foods for humans than grains and flours. Read now

The New Evolution Diet: What Our Paleolithic Ancestors Can Teach Us about Weight Loss, Fitness, and Aging by Arthur De Vany. Art is the grandfather of the "Paleo Lifestyle" movement. The plan is built on three principles: (1) eat three meals a day made up of nonstarchy vegetables, fruits, and lean proteins; (2) skip meals occasionally to promote a low fasting blood insulin level; and (3) exercise less, not more, in shorter, high-intensity bursts. Note that the book is anti-fat. All oils are to be avoided, though canola is considered okay for higher temperatures. Egg yolks are to be skipped now and then. Published December 21, 2010.
LOREN CORDAIN, Ph.D., is one of the top global researchers in the area of evolutionary medicine. Generally acknowledged as the world's leading expert on the Paleolithic diet, he is a professor in the Health and Exercise Science Department at Colorado State University. Dr. Cordain and his research have been featured on Dateline NBC and in the New York Times, the Wall Street Journal, and other media. He is the author of The Paleo Diet and The Paleo Diet Cookbook, among other books, and makes regular media and speaking appearances worldwide.
The paleo diet (also nicknamed the caveman diet, primal diet, Stone Age diet, and hunter-gatherer diet) is hugely popular these days, and goes by one simple question: What would a caveman eat? Here, we explain what the paleo diet involves, its pros and cons, and, ultimately, what a modern person needs to know to decide whether or not to take the paleo diet plunge.
Remove the chicken from the curry sauce and discard the extra sauce. Add the chicken, breast-side down, to the grill and sear until golden brown, about 2 minutes. (When the meat is properly seared it will pull off the grates very easily, so don’t rush this step.) Turn the chicken over so the bone side is down and place over indirect heat. Cover with the grill lid and continue to cook until the internal temperature of the chicken is 160°F, or the breast meat springs back when pressed with a finger. This will take 10 to 15 minutes, depending on thickness.
I recognize these drawbacks. But I still kick off the first month of each year by waving goodbye to alcohol, sugar, and yes, the aforementioned healthy food groups. While I've kept the majority of the weight off, I'm still guilty of putting on those extra 4 to 5 pounds throughout the year. But while that would've caused me anxiety before, I'm now okay with it. I enjoy some frozen drinks by the pool during my summer vacation and loosen the reigns a bit during the holidays. Come January 1st, my body desperately wants a break from the late-night holiday parties that cram my calendar from Thanksgiving until New Year's Eve, which is why I do another round of the Whole30. Starting the new year this way helps to reset the habits that I tend to lose track of towards the end of year (moderation and meal-prepping) and it reminds me how good my body feels when I'm treating it right.
Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000.[14][15] The company was conceived a few years earlier, in 1996, as Cross-Fit.[16] The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000.[6] Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.[17]
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