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Between 2009 and 2018, competitors qualified for the Games through participation at CrossFit Games regional events. For the 2019 Games, CrossFit, Inc. discontinued hosting the Regional qualifier and instead sanctioned independent fitness events as qualifiers separate from the Open. Most of the sanctioned events were already widely participated in by CrossFit Games athletes, often used as a part of off-season training, around the world. Each sanctioned event has its own rules for participation, but athletes that attend the sanctioned events are either by invite or through the event's qualification process.
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
When the clock struck midnight, I couldn't wait any longer: I helped myself to a serving of plain white rice. I sat on my couch cross-legged, eating each spoonful with my eyes closed like one of the yogurt commercial ladies. I even smiled. The next day, I ate more gluten-free carbs, like rice and paleo pancakes. I also had wine and tequila, a grain-free liquor option. I didn't get bombed like I was worried about, but I did have a worse-than-usual hangover the next day. The fun night out was worth it, though.
"Every fad diet thinks it has discovered the root of all evil," says Dr. Ochner. But nutrients in legumes, whole grains, and dairy—all of which are forbidden on the paleo diet—can help to lower the risk of osteoporosis and cardiovascular disease, reduce blood pressure, and promote a healthy weight, he says. Cutting dairy, the primary source of calcium and vitamin D in modern diets, is especially worrisome for women who want to avoid osteoporosis.

A metaresearch group at Tilburg University in the Netherlands investigates scientists’ research methods and operations, scrutinizing questionable practices such as selective reporting of statistical tests and data massaging. The group instead advocates for practices such as preregistering studies and making experimental data immediately available for open external review and verification. Its members are optimistic that “the perverse incentives of careerist academia, to hoard data and sacrifice rigor for headline-generating findings, will ultimately be fixed.”
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