For the handstand push-up, prior to the start of the workout, athletes must measure out and mark a box measuring 36in wide by 24in from the floor. This is for the athlete’s hand placement. The athlete’s palms may not extend beyond this box over the course of any handstand push-up repetition, however, their fingers may. The box must be marked out clearly to be visible in the video. Each repetition begins with the kicking upside down, onto the wall, with the athlete’s hands clearly inside of the box, arms and shoulders locked out, body vertically aligned, with feet in contact with the wall. Once this position is established, the athlete may lower their body down to bring their head in contact with the ground. From here, the athlete may use any style of handstand push-up, including kipping or strict, to press and finish with their body vertically aligned, arms and shoulders locked out, and feet in contact with the wall. Each rep must have the athlete’s head make contact with the floor, and finish in this extended position. If at any point in time an athlete kicks off the wall, they must first establish the locked out finish position, with body vertically aligned before lowering down to begin repetitions. If over the course of a repetition, the athlete’s hands leave the marked box, that rep shall not count. However, if the athlete is resting with their head on the floor, they may adjust their hands (which may have them come out of the box,) but must return them to the box before attempting to complete another repetition. If head cushioning is used, please ensure the head is still level with the hands, or your score will not count
An early client of Glassman's described the CrossFit experience as "agony coupled with laughter." Glassman liked that. It was as if his increasingly fit posse had a subversive secret: combinations of exercises that seemed strange and reckless and maybe dangerous to the ignorant. When Elizer, who volunteered to build the website, asked Glassman if he had a logo in mind, Glassman thought about the idea of agony mixed with laughter, then thought about thumbing his nose at all the ho-hum personal trainers he had ever endured. He came up with a vomiting clown. He called it Uncle Pukie.
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
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