SOUND ON 🔊 We’re not dieting. Food Freedom is a new way to look at your relationship with food. Listen to Melissa Hartwig Urban explain why THIS is not THAT. This audio is from the Audible version of Food Freedom Forever, read by Melissa herself. Click w30.co/fffpaperback to visit the Amazon.com listing, which includes links to every version of the Food Freedom Forever, including the brand new paperback version. #affiliate Thank you to the team at Audible for making this sound clip available to us! Transcript of audio: “We’re not dieting. To reinforce this point, continue to bring yourself back to this idea every time you get stuck in a diet mind-set. This is not that. You are not dieting. You’re not deprived. You’re not desperately chasing quick weight loss. You are conscientiously resetting your health, habits, and relationship with food; creating the perfect, balanced, sustainable diet; and taking control of the food you’re eating-even the “less healthy“ stuff. Write it down if you have to: “ I am not dieting.” You’ve never done this kind of program before, so you’ll have to work hard to change the way you think about it. It’s understandable if that takes time-just keep reminding yourself, and eventually, it will stick.”
Some specific foods that fall under this rule include: pancakes, waffles, bread, tortillas, biscuits, muffins, cupcakes, cookies, brownies, pizza crust, alternative flour pastas, cereal, or ice cream. No commercially-prepared chips (potato, tortilla, plantain, etc.) or French fries either. However, this list is not limited strictly to these items—there may be other foods that you find are not psychologically healthy for your Whole30. Use your best judgment with those foods that aren’t on this list, but that you suspect are not helping you change your habits or break those cravings. Our mantra: When in doubt, leave it out. It’s only 30 days.

With a very simple shift we not only remove the foods that are at odds with our health (grains, legumes, and dairy) but we also increase our intake of vitamins, minerals, and antioxidants. Here is a great paper from Professor Loren Cordain exploring how to build a modern Paleo diet: The nutritional characteristics of a contemporary diet based upon Paleolithic food groups. This paper also offers significant insight as to the amounts and ratios of protein, carbohydrate and fat in the ancestral diet.
Looking back on my lifestyle before the Whole30, my personal recipe for making unhealthy food choices typically consisted of being hungry and on a time crunch, which meant I'd choose whatever was most convenient (read: something overly processed from the vending machine). "Whole30 requires you to plan ahead, mainly so you stay 'compliant' and don’t go hungry," explains Liz McMahon, RDN. "Planning out meals and batch cooking ensures you have healthier food available and won’t constantly be reaching for fast food options." Making pre-planning a habit — even when I'm dining out — helps keep me on track even when I'm not following the Whole30.
The only way this works is if you give it the full thirty days: no cheats, slips, or “special occasions.” This isn’t a hazing, a boot camp, or us playing the tough guy. This is a fact, born of science and experience. The Whole30 is, at its heart, an elimination diet. Just a small amount of any of these inflammatory foods could break the healing cycle; promoting cravings, messing with blood sugar, disrupting the integrity of your digestive tract, and (most important) firing up the immune system. One bite of pizza, one spoonful of ice cream, one lick of the spoon mixing the batter within the 30-day period and you’ve broken the “reset” button, requiring you to start over again on Day 1.
Update: So I just finished my first whole30 round and I have to say that I'm super excited by the results. When I hopped on the scale today, I noticed that I had lost 26.6 pounds. I then measured myself and noted that I lost a total of 31.5 inches (-5" from chest, -2" from right arm, -3.5" from left arm, -8" from waist, -5" from hips, -4" from right thigh, and -4" from left thigh). I am really excited by my results!
Of course Wikipedia has a page on the Paleolithic Diet. It is quite thorough. It also isn't clear about the lean/fatty meat debate between the followers of Loren Cordain and a slew of others, and pushes lean meat. It is weak on the variations of the diet. Then it restricts fermented beverages. Even butterflies eat fermented fruit. Why wouldn't our paleo ancestors also?
Similarly, any foods that were not easily available to Paleolithic humans are off-limits in this diet, Holley explains. That means processed foods — many of which contain added butter, margarine, and sugar — should not be a part of the paleo diet. The same goes for dairy, which may not have been accessible to Paleolithic humans, and legumes, which many proponents of the diet believe are not easily digestible by the body.

As long as your salmon is low-mercury and wild (not farmed), you are doing your body good with this high- protein and fat combo. By consuming fat with protein, you give your body extra energy to break it down into amino acids – a key piece of daily digestion. This Whole30 recipe will set you up for smooth sailing the next day – so make it the night before your big morning meeting.

What is a kipping pull-up? Isn’t that cheating? A kipping pull-up is a form of pull-up where you swing your body and use the momentum and a hip drive to get your body to the bar. It’s not cheating because it’s not meant to be the same exercise as a dead-hang pull-up. Some workouts call for a dead-hang pull-up – and in those you would not be allowed to kip.

No background science here or lengthy explanations, only 15 easy guidelines to follow to kick-start your Paleo journey. It’s up to you to decide to what extent you want to follow those guidelines, but if you follow them 100% you can be assured that you are eating the best food for your body and greatly investing in your long term health and well-being.


Level One (CF-L1) is the introduction level, where participants attend a group weekend class, talk about the basic methodology and fundamentals of CrossFit, and learn how to conduct their own classes. They go over techniques and how to adjust them for those who cannot perform them. After completing the Level One training course, one should be confident in conducting a class, scale workouts accordingly for athletes, and hold CrossFit to its standards.[50] In the second level, training goes deeper into the mechanics of the movements and how to be leaders and communicate with other students. In the Level Two course, participants learn about athletic capacity and are evaluated as a trainer in groups.[51] In order to earn the Level Three certificate, a coach one must complete 1,500 hours of active fitness coaching and become CPR certified. To earn the Level Four certificate, the highest level currently recognized by CrossFit, Inc., the coach must record several years as a Level Three and pass a test.[52]
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