SOUND ON 🔊 We’re not dieting. Food Freedom is a new way to look at your relationship with food. Listen to Melissa Hartwig Urban explain why THIS is not THAT. This audio is from the Audible version of Food Freedom Forever, read by Melissa herself. Click w30.co/fffpaperback to visit the Amazon.com listing, which includes links to every version of the Food Freedom Forever, including the brand new paperback version. #affiliate Thank you to the team at Audible for making this sound clip available to us! Transcript of audio: “We’re not dieting. To reinforce this point, continue to bring yourself back to this idea every time you get stuck in a diet mind-set. This is not that. You are not dieting. You’re not deprived. You’re not desperately chasing quick weight loss. You are conscientiously resetting your health, habits, and relationship with food; creating the perfect, balanced, sustainable diet; and taking control of the food you’re eating-even the “less healthy“ stuff. Write it down if you have to: “ I am not dieting.” You’ve never done this kind of program before, so you’ll have to work hard to change the way you think about it. It’s understandable if that takes time-just keep reminding yourself, and eventually, it will stick.”
Optimal Diet is a dietary model of human nutrition devised and implemented by Dr. Jan Kwasniewski. Lots of fat and low in carbs. Lots and lots of articles collected from various places. He has an out-of-print book: Optimal Nutrition. The book is explained at the Australian Homo Optimus Association website. A thorough analysis is the first post here: Dr. Kwasniewski's Optimal Diet: Sanity, Clarity, Facts.
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The Primal Blueprint: Reprogram your genes for effortless weight loss, vibrant health, and boundless energy by Mark Sisson is a journey through human evolution, comparing the life and robust health of our hunter-gatherer ancestors with a day in the life of a modern family. The author offers a solution in 10 empowering Blueprint Lifestyle Laws: eat lots of plants and animals, avoid poisonous things, move frequently at a slow pace, lift heavy things, sprint once in a while, get adequate sleep, play, get adequate sunlight, avoid stupid mistakes, and use your brain. The reader learns how the right high-fat diet can actually help one lose weight and how popular low-fat, grain-based diets might trigger illness, disease, and lifelong weight gain. The author presents a comprehensive, well thought out paleo style eating plan in a humorous and organized manner. He backs up all his work with research, natural wisdom, and historical timelines. He disputes the role of dietary saturated fat in causation of arteriosclerosis, the role of cholesterol in promotion of heart disease, and the costly over-promotion of expensive, potentially toxic statin drugs. He criticizes our massive overeating of refined carbohydrates and urges avoidance of grains, cereals, bread and sugar. There is specific recommendation for "primal" food including more natural healthy fats and meats, fruits, veggies, and nuts. Some reviewers consider this to be the best of the various paleo books. The many Amazon reviews average to 5 stars. The author's popular and worthwhile web site: Mark's Daily Apple. The 2nd Edition was published January 14, 2012.


The physical book was in excellent condition, and I'm glad I chose hardback but do your research before buying due to content. The US news & world health report ranked this #38 out of 38 diets (the worst). This is not sustainable, and you immediately gain the weight right back despite them starting the first 3 chapters trying to get everyone to drink the koolaid on why they aren't a crash diet. Which they totally are, it's "don't eat anything but meat and vegetables for 30 days"- there I saved you $17.
The top CrossFit Open performers for individuals and teams in each region advance to the regional events, held over the following two months around the world. Each regional event qualifies a specified number of its top finishers to send to the Games. The Games include divisions for individuals of each gender, co-ed teams, and a number of Masters and Teenage age groups.[49]

Still, many scientists have expressed concern that we do not yet have enough evidence to make any strong claims about the paleo diet’s health benefits, especially its long-term effects. In fact, in an article in response to the first review, authors Tanis R. Fenton and Carol J. Fenton, from the Cumming School of Medicine in Canada, wrote a letter to the editor in which they expressed their disappointment with the review. (5)
This is not hard. Don’t you dare tell us this is hard. Fighting cancer is hard. Birthing a baby is hard. Losing a parent is hard. Drinking your coffee black. Is. Not. Hard. You’ve done harder things than this, and you have no excuse not to complete the program as written. It’s only thirty days, and it’s for the most important health cause on earth—the only physical body you will ever have in this lifetime.
You may lose weight on the Paleo Diet. If you build a “calorie deficit” into your Paleo plan – eating fewer calories than your daily recommended max or burning off extra by exercising – you should shed some pounds. How quickly and whether you keep them off is up to you. A 2015 review in the Journal of Gastrointestinal Liver Diseases concluded that a Paleo-esque diet “might be an acceptable antidote to the unhealthy Western diet, but only unequivocal results from randomized controlled trials or meta-analyses will support this hypothesis.” On that, we’re still waiting. In the meantime, here’s what has been found about the diet and others like it:
As paleo guru Robb Wolf puts it, think of a 100-yard football field. The first 99.5 yards are how long Homo-Sapiens spent as hunter-gatherers. As they became REALLY good at hunting and gathering our bodies adapted to that lifestyle over thousands of years. That last half-yard represents our species after the agricultural revolution, where our diet has shifted (but our genetics haven’t).
Absolutely. In fact, I’m doing it again right now as a way to reset into the New Year. It gets easier the second time around, actually. I already know how to meal prep, and have an arsenal of recipes that I created from the first go-around to guide me through. I kinda miss cheese and chocolate (because, yum), but I’m excited to push that glorious reset button.

The Paleolithic or “Paleo” diet seeks to address 21st century ills by revisiting the way humans ate during the Paleolithic era more than 2 million years ago. Paleo proponents state that because our genetics and anatomy have changed very little since the Stone Age, we should eat foods available during that time to promote good health. Our predecessors used simple stone tools that were not advanced enough to grow and cultivate plants, so they hunted, fished, and gathered wild plants for food. If they lived long enough, they were believed to experience less modern-day diseases like diabetes, cancer, and heart disease because of a consistent diet of lean meats and plant foods along with a high level of physical activity from intensive hunting. However, the life expectancy of our predecessors was only a fraction of that of people today.


This understanding, coupled with the explosive worldwide growth of the sport, demands that CrossFit, Inc. reduce its share of the competitive CrossFit season. The best athletes, sponsors, and media entrepreneurs in the sport of fitness have recognized that the new Sanctionals model doesn’t diminish their opportunities—it expands them. There are more athletes competing in more CrossFit competitions in more places around the globe than ever. CrossFit, Inc. hasn’t abandoned the sport of fitness, it’s stewarding its longevity. 
The real purpose of the Whole 30 Program is to give your body a chance to heal from the foods that have been proven to cause inflammation and other digestive-related health issues. It’s more about transforming your eating habits than losing weight. One of the things that attracted me to the Whole 30 Program was the promise that I could change the way I think about food.
Trick And Treat - how 'healthy eating' is making us ill by Barry Groves. The author is one of the world's most outspoken proponents of a high-fat, low-carbohydrate diet. This book is an account of how and why the health-care establishment has got the concept of 'healthy eating' so wrong. Whereas Taubes work (see above) is a fairly straight forward review of the existing science, Groves expands into the politics of medical research and treatment to a much greater extent. "Trick and Treat" is divided into two parts. Part One describes the corruption in the health industry, points out the problems inherent in a high-carb, low-fat diet, and then prescribes a diet that leads to good health. The prescribed diet is high in fat - specifically animal fat, not polyunsaturated vegetable fat - and low in carbohydrates, with 60-70% of calories from fat, 15-25% of calories from protein, and a mere 10-15% of calories from carbohydrates. Part Two describes numerous diseases the author claims are the result of high carbohydrate consumption. These range from life-threatening disorders such as cardiovascular disease, diabetes, and cancer to less serious problems such as acne, near-sightedness and dental problems. The Amazon reviews average to 4+ stars.

Yes, the Whole30 diet encourages you to reintroduce off-limits foods. But the purpose of an elimination diet is to discover which foods do and don't work for you. Add everything back in at once, and you won't be able to tell which ingredient is causing the problem. Plus, after 30 days of squeaky-clean eating, gorging on junk will probably leave you feeling pretty crummy.
Yes, the Whole30 diet encourages you to reintroduce off-limits foods. But the purpose of an elimination diet is to discover which foods do and don't work for you. Add everything back in at once, and you won't be able to tell which ingredient is causing the problem. Plus, after 30 days of squeaky-clean eating, gorging on junk will probably leave you feeling pretty crummy.

On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
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Sex With Your Pants On (SWYPO) is a term used to describe the idea of recreating treats such as pancakes, brownies, or pizza with Whole30 ingredients, and is strongly cautioned against. The Hartwigs feel that if you’re trying to recreate a pizza made out of cauliflower crust in order to scratch a craving itch, then you’re kind of missing the point. To quote the Whole30 website, “You can tell yourself it’s okay, it’s still pretty good, you’re totally satisfied … but that’s kind of a lie. Because you know exactly how good pants-less sex feels.”

Ever start a diet and get immediately discouraged when the number on your scale hasn't budged after a week or two? Whole30 forbids weighing yourself — a practice which can help shift your mindset to how you're feeling as your success metric. "The scale shouldn’t drive your mood, food choices or overall mindset," says Amy Shapiro, RD. "Continue to live a healthy life and measure how you feel energy and clarity wise." Which means being honest with yourself about how your body feels after going to town on that cheese plate. One of the biggest realizations for me was how much clearer and more energetic I feel when my weekend diet doesn't consist of vodka-sodas and takeout food.


With a very simple shift we not only remove the foods that are at odds with our health (grains, legumes, and dairy) but we also increase our intake of vitamins, minerals, and antioxidants. Here is a great paper from Professor Loren Cordain exploring how to build a modern Paleo diet: The nutritional characteristics of a contemporary diet based upon Paleolithic food groups. This paper also offers significant insight as to the amounts and ratios of protein, carbohydrate and fat in the ancestral diet.
Smoothies are generally discouraged on Whole30. However, if you must have one, choose a recipe with no added sweeteners and low-sugar fruits. This smoothie is more scoopable with a spoon, so you can slow down and savor it (important on Whole30!). The only sweet flavor comes from fresh raspberries — plus, this packs your bowl with fats from avocado and coconut milk.
CrossFit, Inc. licenses the CrossFit name to gyms for an annual fee and certifies trainers.[37] Besides the standard two-day[38] "Level 1 Trainer Course",[39] specialty seminars include gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense and striking. Other specialized adaptations include programs for pregnant women, seniors, and military special operations candidates.[40] Affiliates develop their own programming, pricing, and instructional methods. Many athletes and trainers see themselves as part of a contrarian, insurgent movement that questions conventional fitness wisdom.[41] In addition to performing prescribed workouts, they follow CrossFit's nutrition recommendations, adopting a paleo and/or zone diet.[42]
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