Now, The Whole30 offers a stand-alone, step-by-step plan to break unhealthy habits, reduce cravings, improve digestion, and strengthen your immune system. The Whole30 prepares participants for the program in five easy steps, previews a typical thirty days, teaches the basic meal preparation and cooking skills needed to succeed, and provides a month’s worth of recipes designed to build confidence in the kitchen and inspire the taste buds. Motivating and inspiring with just the right amount of signature tough love, The Whole30 features real-life success stories, an extensive quick-reference FAQ, detailed elimination and reintroduction guidelines, and more than 100 recipes using familiar ingredients, from simple one-pot meals to complete dinner party menus.

The Whole30 is not a diet, a weight-loss plan or quick fix – it’s designed to “change your life,” the founders say, by eliminating cravings, rebalancing hormones, curing digestive issues, improving medical conditions and boosting energy and immune function. The theory behind it is that all sorts of physical and mental health issues – ranging from acne to depression to allergies – could be due to your diet. But you can’t know which foods are to blame for what ails you unless you cut out all traces of sugar, alcohol, grains, dairy and legumes for 30 days. By day 31, you’ll be free from your food fog and may not even miss your nightly wine ritual or morning muffin fix. If and when you reintroduce food groups, your body’s reaction will tell you which foods you should continue to avoid – or at least limit.


However, placing certain food groups on your "do not eat" list does have the potential work against you. "When a person sees the foods as 'off limits,' and consuming them is somehow breaking a rule and therefore sees themselves as a 'bad person,' mental damage is what is going to ensue long term versus the 30-day health benefits that you will receive," Smith cautions.
Sex With Your Pants On (SWYPO) is a term used to describe the idea of recreating treats such as pancakes, brownies, or pizza with Whole30 ingredients, and is strongly cautioned against. The Hartwigs feel that if you’re trying to recreate a pizza made out of cauliflower crust in order to scratch a craving itch, then you’re kind of missing the point. To quote the Whole30 website, “You can tell yourself it’s okay, it’s still pretty good, you’re totally satisfied … but that’s kind of a lie. Because you know exactly how good pants-less sex feels.”

Since 2009, Melissa Hartwig’s critically-acclaimed Whole30 program has quietly led hundreds of thousands of people to effortless weight loss and better health—along with stunning improvements in sleep quality, energy levels, mood, and self-esteem. The program accomplishes all of this by specifically targeting people’s habits and emotional relationships with food. The Whole30 is designed to help break unhealthy patterns of behavior, stop stress-related comfort eating, and reduce cravings, particularly for sugar and carbohydrates. Many Whole30 participants have described achieving “food freedom”—in just thirty days.

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Dr. Georgia Ede reviews the EAT-Lancet’s global nutrition study, “Food in the Anthropocene—the EAT-Lancet Commission on healthy diets from sustainable food systems,” which envisions a “Great Food Transformation” based on minimizing consumption of animal foods. She concludes, “the report fails to provide us with the clarity, transparency and responsible representation of the facts we need to place our trust in its authors. Instead, the Commission’s arguments are vague, inconsistent, unscientific, and downplay the serious risks to life and health posed by vegan diets.”
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