Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
Primal Blueprint Quick and Easy Meals: Delicious, Primal-approved meals you can make in under 30 minutes by Mark Sisson and Jennifer Meier. Every recipe is accompanied by an ingredient list, a nutrient list, clearly written instructions, and a picture of the ingredients and a picture of the finished product. Note that this is a primal book and many recipes include dairy. Published March 25, 2011.
You can easily turn this butter and Brain Octane Oil combo into a Whole30 recipe: Simply swap your butter for grass-fed ghee. You’ll still get all the benefits of clean coffee beans and healthy fats while sticking to the Whole30 rules. (Bonus: If you need an extra dose of protein in the morning, blend your coffee with Whole30-friendly collagen peptides.)
The Whole30 program is only 30 days, but it’s a very restrictive 30 days. You’re urged to eat real, whole foods, including lots of veggies, while carving out things like sugar, grains and dairy. There is no “cheating” – even a chew of sugar-free gum or splash of skim milk in your coffee sends you right back to day one so the body can completely heal from inflammatory foods, diet co-creators Melissa Hartwig and Dallas Hartwig say.A couple things you don’t have to worry about on the Whole30 plan are counting calories and weighing or measuring yourself. In fact, the plan forbids the latter in order to bring participants’ attention to the benefits of healthy eating outside of weight loss. If you usually go out to eat or order take-out, you’ll need to learn to meal prep, grocery shop (with a plan!) and cook. If you’re a social butterfly, you’ll need to strategize how to order water and carrot sticks at the bar instead of beer and wings – or stay home. Fortunately, the program’s resources suggest solutions to these and other conundrums that may pop up. What’s more, the program’s strong emphasis on social – much of it virtual – support can keep participants inspired and accountable.The Whole30 program is outlined neatly online, where followers can read FAQs, lists of foods that are and aren’t off-limits and download a program guide. Melissa Hartwig’s latest book, “Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food,” details how to stay in control of food, rather than allowing it to control you, for a lifetime.
The WHO trial (so named because the international team of principal investigators contained World Health Organization members) tested the potential of clofibrate, a “pre-statin” cholesterol-lowering agent, to reduce heart attack morbidity and mortality. The investigators ultimately concluded that clofibrate "cannot be recommended as a lipid-lowering drug for community-wide primary prevention of ischaemic heart disease.” Nevertheless, clofibrate remained in use until 2002, when it was pulled for increasing cancer rates. In their review of studies such as the WHO trial, Uffe Ravnskov and David Diamond observe, “Despite the largely disappointing findings from 50 years of cholesterol lower[ing] trials, the indictment and conviction of cholesterol as the causal agent in CVD [cardiovascular disease] has stood the test of time. … [Yet] the grand effort to reduce cholesterol as a strategy to improve health has failed.”