CrossFit gyms use equipment from multiple disciplines, including barbells, dumbbells, gymnastics rings, pull-up bars, jump ropes, kettlebells, medicine balls, plyo boxes, resistance bands, rowing machines, and various mats. CrossFit is focused on "constantly varied, high-intensity, functional movement," drawing on categories and exercises such as calisthenics, Olympic-style weightlifting, powerlifting, Strongman-type events, plyometrics, body weight exercises, indoor rowing, aerobic exercise, running, and swimming.
But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
You may notice that the following meal plans do not include any snacks. This is because, technically, snacking isn’t really something you should do while on a Whole30. Just be sure you’re getting enough food at each meal (which may be hard at first as you adjust to eating whole, real food and no processed “foods”) and you won’t need to snack. If you do feel the need to eat something between meals, try to keep some cut-up veggies on hand so you’ve got something easy and quick nearby and aren’t tempted to grab something non-Whole30.
3) A lot of the recipes are what some would consider "exotic" and may need to be sold to kids. Sure, not everyone buying the book has kids but a lot of us do so let's keep it simple. I appreciate some exotic dishes (especially Indian and African foods) here and there and I encourage my kids to try variety but... really... I need more simple recipes that won't meet opposition. Simple, uncomplicated foods without a tons of strong spices. Complicated dishes are appreciated in moderation in cookbooks, not nearly every recipe.
Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000. The company was conceived a few years earlier, in 1996, as Cross-Fit. The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000. Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.