Due to CrossFit's official partnership with Reebok, competitors at the 2015 Games were banned from wearing Nike footwear.[32] Nike arranged for several trucks to be parked near the main entrance to the arena, which served as mobile billboards with the slogan "Don't ban our shoe, beat our shoe".[33] The partnership also prohibits Nike from labeling its Metcon shoes as intended for CrossFit – the brand uses the term "high intensity training" instead.[32]
But eventually — probably on day 33 — I started to experiment. First came eating ketchup ... no side effect. Next, I had some red wine ... a slight hangover the next day, but nothing like I used to experience when indulging in sugary cocktails. Then, I added gluten ... and my body officially freaked out. I broke out in a rash and hives all over my scalp, neck, and legs which lasted for a few days. I decided to try eating gluten again after the rashes went away to make sure, and sure enough, I woke up the next day to ... more rashes.
LOREN CORDAIN, Ph.D., is one of the top global researchers in the area of evolutionary medicine. Generally acknowledged as the world's leading expert on the Paleolithic diet, he is a professor in the Health and Exercise Science Department at Colorado State University. Dr. Cordain and his research have been featured on Dateline NBC and in the New York Times, the Wall Street Journal, and other media. He is the author of The Paleo Diet and The Paleo Diet Cookbook, among other books, and makes regular media and speaking appearances worldwide.

Oh sleep, it's one of my favorite things in the world, yet it has always been a real challenge for me. I have been on and off of sleep medication for seven years. For me, the hardest part is actually falling asleep. Well on Whole30 I fell asleep naturally. The first few days, I would be so exhausted by bedtime that I would fall asleep as soon as my head hit the pillow, and that continued the whole month. This was probably the most drastic and exciting change that I experienced on Whole30.
Overall, my biggest Whole30 lesson is that mindful eating is possible. I don't have that urge to eat everything in sight, but I also know I don't need to deprive myself or worry about food 24/7. There's a happy medium where I get to decide what I really crave, weigh whether it's worth the bloat or restless sleep I might experience after eating it, and then say yes or no. I've caught myself thinking like this more, and so the ultimate goal of Whole30 has worked: I've changed my relationship with food—for the better.

Downsides: Prepare for a bit of a rise in grocery cost. Prepared foods cost less than whole foods. This is American governmental ag subsidies in a nutshell. It's unfortunate and unfair, but true. Also, as others have mentioned, you will be in the kitchen more. Again, it helps if one of you cooks and the other cleans up. It's a little annoying to be sure, but the results are more than worth the annoyances. It is also very difficult to eat out. You pretty much are limited to places that are expensive and accommodating, delis where you know and trust the ingredients, or Chipotle. Again, the slight isolation (if you can do this or at least begin it when you have a little time to spare and don't have a lot of socializing) helped.


You’ll lose weight because any time you restrict entire food groups, your calorie intake tends to be lower, Sandon says. And whenever you burn more calories than you consume, you'll have weight loss, she says. (2) The focus on lean protein, fruits, and vegetables over calorie- and sodium-rich processed foods can also contribute to weight loss, though she also points out that the paleo diet wasn’t created to be a weight loss diet. (3)

The Paleo Answer: 7 Days to Lose Weight, Feel Great, Stay Young by Loren Cordain. The author shows you how to supercharge the Paleo diet for optimal lifelong health and weight loss. Featuring a new prescriptive 7-day plan and surprising revelations from the author's original research, it's the most powerful Paleo guide yet. Published December 20, 2011.
But then again, when have you found a program that is ENTIRELY ONLINE AND MOSTLY FREE that changes your life? When you are in line at the checkout with your meat and chicken thighs and raw almonds, remember the money you are going to save by NOT joining another weight-loss program or hiring a life coach or drinking booze or going to the doctor for that blood pressure you really ought to monitor which is quite possibly linked to your diet. Dallas and Melissa, the authors, say that a craving usually lasts about ten seconds. Count and breathe through the french fries someone raved about at the office. Skip out for a tiny walk while everyone is hoarding that cake at work. Eat a little roast turkey and some oven-baked potatoes. Read more books with the newfound energies. If I--a bon vivant of the kitchen, believe me, hoarder of butter, lover of booze, cream, sugar--can give these things up for thirty days, anyone can.
In 2011, ESPN began to broadcast the CrossFit Games, with live coverage streamed through ESPN3, and some television coverage on ESPN2. As the event grew, ESPN expanded its television coverage; in 2014, the network entered into a multi-year deal to continue broadcasting the CrossFit Games, and coverage expanded to nine-and-a-half hours on ESPN and ESPN2 by 2015.[36] In 2017, the event began a new broadcast arrangement with CBS Sports, with television coverage on CBS Sports Network, and a total of 40 hours of digital streaming coverage. CrossFit also streamed coverage through Facebook and their website.[37]

A number of randomized clinical trials have compared the paleo diet to other eating plans, such as the Mediterranean Diet or the Diabetes Diet. Overall, these trials suggest that a paleo diet may provide some benefits when compared with diets of fruits, vegetables, lean meats, whole grains, legumes and low-fat dairy products. These benefits may include:
In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies."[85][86] Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant".[87] The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes."[88] When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."[1][88]
It’s also worth noting that athletes who receive a CrossFit Games invitation from a Sanctional event win do not necessarily need to compete in the Open to make it to the Games. Additionally, athletes that place high enough in the Open to receive a bid to the Games, and athletes who are deemed National Champion for their country, will receive no additional benefit (in respects to the Games seeding directly) with a win at a Sanctional event.
You know that "no-makeup" makeup trend that requires TONS of makeup to make you look natural? Expect the same effect, but with no makeup whatsoever required, during and after Whole30. My skin was glowing the entire time I was on it. Strangers commented on my skin. While I still did have a hormonal breakout on my chin, it wasn't the spotty blemished mess it usually is. I feel like the tone, texture, and overall look of my skin was tip top.
If you have been in a state of dependency on food--be it sugars, alcohol, chips, ice cream, just about anything--or if you have been unwell, unsuited to the world physically or emotionally--or, if you simply feel blah and would like to lose a little bit of weight--please consider trying this program. You might think, "I don't eat that badly! I eat a lot of whole foods!" which is what most people think of themselves (I sure did). But when you actually make a conscious decision to eliminate foods from your diet, you will see that even the small amounts of crap that you've been eating regularly matter. Prepare to be amazed. I sound like an evangelical, I know. It's a little embarrassing. But it is all true.
A study published in the European Journal of Clinical Nutrition compared the benefits of following a Paleo diet versus a diet recommended by the American Diabetes Association in 24 participants with diabetes. After two weeks, researchers found that the Paleo diet led to greater improvements in blood sugar levels and insulin sensitivity than the conventional diabetes diet. (4)
It's that time of year again, when all of your friends and family members are making resolutions to be healthier in 2019. Expect to see lots of the following on Instagram in the next month: #DryJanuary, #NewYearNewYou, #Whole30. And for anyone looking to try the latter, I applaud you — and I encourage you to do it. I decided to give the much-buzzed-about Whole30 diet a try last November.

You likely will lose weight on Whole30—“many people do appear to lose weight while following the plan, likely due to the decreased reliance on processed foods and increased consumption of whole foods, such as fruits and vegetables,” says Cohen. But it wasn’t designed for weight loss, and once the 30 days are over, you may gain all the weight back as you reintroduce your body to a normal diet.
%7B%22ajaxCall%22%3Afalse%2C%22environment%22%3A%22production%22%2C%22production%22%3Atrue%2C%22is_mobile%22%3A%22%22%2C%22date%22%3A%22290319%22%2C%22localeCountry%22%3A%22cy%22%2C%22session_id%22%3A%22tPmjJ8d2swUpyUTcaoVkFyDWfZ10qOagcEc%3D%22%2C%22innerCall%22%3Atrue%2C%22analytics%22%3A%7B%22tags%22%3A%5B%7B%22event%22%3A%22plp-filterapplied%22%2C%22type%22%3A%22element%22%2C%22scheme%22%3A%22plp-filterapplied%22%2C%22attributes%22%3A%7B%22event%22%3A%22%22%2C%22event_category%22%3A%22PLP%20FILTER%22%2C%22event_name%22%3A%22FILTER%20TOGGLE%3A%20%7B0%7D%7C%7B1%7D%22%7D%7D%5D%7D%2C%22config%22%3A%7B%22replace%22%3A%5B%22filters_applied*%22%2C%22product_id%22%2C%22product_sku%22%2C%22product_name%22%2C%22**%22%5D%7D%2C%22site_name%22%3A%22Reebok%22%2C%22country%22%3A%22CF%22%2C%22language%22%3A%22en%22%2C%22profile%22%3A%22reebokglobal%22%2C%22filter_collection%22%3A%22GAMES%20GEAR%22%2C%22filters_applied*%22%3A%22collection%3AGAMES%20GEAR%22%2C%22session%22%3A%7B%7D%2C%22_MAX_DEPTH_LEVEL%22%3A3%2C%22_MAX_OBJECT_PROPS%22%3A10%2C%22events%22%3A%5B%5D%7D
Overall, the diet is high in protein, moderate in fat (mainly from unsaturated fats), low-moderate in carbohydrate (specifically restricting high glycemic index carbohydrates), high in fiber, and low in sodium and refined sugars. [2] The monounsaturated and polyunsaturated fats (including the omega-3 fats EPA and DHA) come from marine fish, avocado, olive oil, and nuts and seeds.
You're not tracking calories. You won't feel hungry. You won't be eating based on a points system. You're going to miss your morning doughnuts, but this isn't like any diet you might be used to. Whole30 co-founder Melissa Hartwig actually doesn't like calling the Whole30 a "diet" at all. “Most diets are spent white-knuckling your way through deprivation, restriction, hunger, tuning out your body’s signals, and obsessing over tracking and weighing your food,” Hartwig says. She doesn't think that type of behavior is sustainable, and if you've ever tried dieting, you probably agree.

Buried in the middle of The Revised Metabolic Oncolytic Regimen for Effecting Lysis in Solid Tumors one can find their diet recommendations for tumor control. It has a paleo diet orientation. Protein is 35%, preferably Omega 3 rich. Carbohydrates (also 35%) are only vegetables and fruit, no beans, bread, potatoes, or any grain. Then dietary and supplemental forms of fat should provide 20-30% of (daily) calories.
For the 2019 CrossFit Games season, there will be 15 events taking place that are being called Sanctionals. These are sanctioned CrossFit competitions that are taking place in multiple countries across the globe. In the 2019 CrossFit Games Rulebook, CrossFit, Inc. states that the Santional events are not connected to the CrossFit Games, although, the male, female, and teams that win the elite division will receive an invite to the Games.
At CFIH, we believe that results are rewarded to those who work hard for them. We provide the tools and together we will work to accomplish your goals. We believe that it’s not just our commitment to fitness and clean eating that helps pave the way to success, but also our community which holds all of the key pieces together. Fall in love with our culture and join a community that is filled with individuals who live lives of integrity, who exude a confident but humble demeanor, and who are committed to creating positive habits to last a lifetime! Join us and become a happier, healthier, and more fulfilled YOU!
This one was hard for us to grasp, so it deserves some explanation. If a Paleo pancake calls for nothing but Whole30-approved ingredients (eggs and bananas), the flapjack is still off-limits. The Whole30 wants you to change your habits and your emotional relationship with food. "Your brain doesn't know the difference between an almond flour brownie and your mom's recipe; it just knows you crave sugar. So if you keep eating those sweets during the 30 days, your habits aren't changing," Hartwig says. Don't shoot the messenger!
CrossFit Inc. reserves the right to send 4 athletes who have failed to qualify otherwise to the Games. This is a complete CYA move. If a fan favorite fails to qualify through the Open or through a sanctioned event, you can believe Dave Castro will send a quick text message saying, “I got you covered, boo. You've always had the capacity in my eyes <3”.
Generally speaking, dieters are advised to eat between 20-30 grams of carbohydrates per day in order to maintain ketosis. To put this into perspective, a quarter cup of steel cut oats has 29 grams of carbs and a banana has roughly 27 grams of carbs. So if you have a few bites of oatmeal or a small piece of fruit, whoops! That's your carb intake for the day.
According to the CDC, cardiovascular disease is the number one cause of death in the United States. Interestingly however, our Paleolithic ancestors and contemporarily studied hunter-gatherers showed virtually no heart attack or stroke while eating ancestral diets. The references below will explore these facts to better help you understand the heart-healthy benefits of a Paleo diet.
This one was hard for us to grasp, so it deserves some explanation. If a Paleo pancake calls for nothing but Whole30-approved ingredients (eggs and bananas), the flapjack is still off-limits. The Whole30 wants you to change your habits and your emotional relationship with food. "Your brain doesn't know the difference between an almond flour brownie and your mom's recipe; it just knows you crave sugar. So if you keep eating those sweets during the 30 days, your habits aren't changing," Hartwig says. Don't shoot the messenger!
Upsides: Has cured my chronic acid reflux completely. Completely changed my thyroid function and numbers for the better, have reduced medication dosage. Complexion better than in years. Lost a lot of weight and inches. Has helped to control cravings for many things. Has restored a more stable mental health balance and huge increase in energy levels. Dropping the weight has helped fitness levels immensely. AND if you can afford to buy Nutpods Creamers, these will allow you to drink coffee/tea within reason. This was the biggest bonus ever.
A great question to ask is “Does the Paleo diet work?” Here we have a head to head comparison between the Paleo diet and Mediterranean diet in insulin resistant Type 2 Diabetics. The results? The Paleo diet group REVERSED the signs and symptoms of insulin resistant, Type 2 diabetes. The Mediterranean diet showed little if any improvements. It is worth noting that the Mediterranean diet is generally held up by our government as “the diet to emulate” despite better alternatives. You can find an abstract and the complete paper here.

I have had to be gluten free for the last ten years, with my husband “playing” along, but not necessarily following closely. He has seen however a huge difference now – for the better, not having the gluten in his diet these past few weeks. In addition to taking out the alcohol, we were really worried about taking out the dairy. As much as we used to “live” on dairy – we are realizing that it has played a big part in our carrying extra, unnecessary pounds. These recipes are full and flavorful enough, that it has made it easier to jump in and follow the Whole30 plan without wanting to cheat. 50% OF THE WAY – WE CAN DO THIS!
A 2015 study in the Journal of the American College of Cardiology found that 76 people who followed the Paleo diet for 60 days (as well as those who followed vegan, Mediterranean and DASH plans for the same length of time) lost an average of 9 pounds and showed improvement in their blood pressure levels. The effects were greatest and most sustained among people who also attended regular diet support group meetings.
Paleo critics point out that not all grains are created equal—whole grains do not spike your blood sugar as much as refined grains. Even so, paleo dieters still steer clear of grains because they contain different compounds and proteins like gluten, lectins and phytates, which they claim cause inflammation in the body and block other nutrients from being absorbed. Paleo critics say these compounds are not a problem unless you have an allergy or sensitivity.
Glassman was already familiar with the Anderson case. In May 2005, the owner of the garage gym where the incident took place wrote about it in the CrossFit Journal, the company's online publication. In October, Glassman wrote an article himself, "CrossFit-Induced Rhabdo," in which he soberly explained the circumstances of the six CrossFit-related cases he knew about, outlined ways affiliates could lower the likelihood of injury, and announced he would add a rhabdomyolysis discussion to his weekend seminars and to the website.

Using a 1/2 cup measuring cup, scoop the potatoes out of the skillet and into the greased jumbo muffin cups. Depending on the size of your potato, you may get slightly more or less than 5 cups. Using a small jar or cup, press an indentation into the potatoes, creating a well in the middle and pushing the potatoes up the sides of the muffin cup. This is your nest.


The premise behind "eating paleo" is that the current Western diet is contributing to the rise of chronic diseases such as obesity, heart disease and cancer. Paleo diet proponents claim, eating this way can reduce inflammation, improve workouts, increase energy, help with weight loss, stabilize blood sugar and even reduce the risk of chronic diseases.
Ties on the overall leaderboard for Online Qualifier will be broken by awarding the best position to the athlete who has the highest result in any single Online Qualifier workout. If athletes remain tied after this first tiebreaker, the process continues to their next-highest single result, and so forth. Results from individual Open workouts will NOT be used to break ties on the overall Online Qualifier leaderboard. Ties will not be broken for single event results. More than one athlete can share an event result, and each will earn the original point value.

Like the Paleo Diet, the Keto Diet is low in carbs. But the primary goal of the Keto Diet is to put your body into a state of ketosis, which is when your body uses fat instead of carbohydrates as its primary energy source. When your body enters ketosis, fat travels to the liver and makes an acid called ketones, which enter your bloodstream and are converted into energy.

This is one of the best cookbooks I have ever purchased and I have nearly 100! Most cookbooks I might find 3-4 good recipes out of dozens. Out of the 150 recipes in this book there are maybe 10 that I wouldn't make but 140 I would! The pictures are great! The recipes are delicious. I don't really even feel like I'm eating healthy because the food just tastes so great!
All involve eating whole foods (as opposed to packaged and processed) and filling your plate with quality sources of protein, healthy fats, complex carbohydrates, and vitamin-, mineral-, and fiber-rich vegetables. (Again, we’re talking about the ones that fall somewhere on the healthy spectrum, not unhealthy fad diets like, ahem, the Grapefruit Diet.)
The Sugar Addict's Total Recovery Program by Kathleen DesMaisons. While this isn't really a paleo book, it does point out issues with the foods we aren't eating. The books claims the excessive processed sugar consumed is responsible for "mood swings, depression, fatigue, fuzzy thinking, PMS, impulsivity ... [and] unpredictable temper." She says her research shows indulging in sugar highs should be treated much more seriously, akin to heroin or alcohol dependency, because sugar causes spikes in the neurotransmitters serotonin and beta-dopamine just like those drugs.

Evolution of the Human Diet: The Known, the Unknown, and the Unknowable by Peter S. Ungar. Diet is key to understanding the ecology and evolution of our distant ancestors and their kin, the early hominins. A study of the range of foods eaten by our progenitors underscores just how unhealthy many of our diets are today. This volume brings together authorities from disparate fields to offer new insights into the diets of our ancestors. Paleontologists, archaeologists, primatologists, nutritionists and other researchers all contribute pieces to the puzzle. The book has four sections: Reconstructed diets based on hominin fossils--tooth size, shape, structure, wear, and chemistry, mandibular biomechanics. Archaeological evidence of subsistence--stone tools and modified bones. Models of early hominin diets based on the diets of living primates--both human and non-human, paleoecology, and energetics. Nutritional analyses and their implications for evolutionary medicine.

Paleo critics point out that not all grains are created equal—whole grains do not spike your blood sugar as much as refined grains. Even so, paleo dieters still steer clear of grains because they contain different compounds and proteins like gluten, lectins and phytates, which they claim cause inflammation in the body and block other nutrients from being absorbed. Paleo critics say these compounds are not a problem unless you have an allergy or sensitivity.


Deadly Harvest: The Intimate Relationship Between Our Health and Our Food by Geoff Bond. The author is a nutritional anthropologist who has for years investigated both foods of the past and our prehistoric eating habits. Using the latest scientific research and studies of primitive tribal lifestyles, Bond first explains the actual diet that our ancestors followed--a diet that was and still is in harmony with the human species. He then describes how the foods in today's diets disrupt our biochemistry and digestive system, leading to health disorders such as allergies, arthritis, cancer, diabetes, heart disease, osteoporosis, obesity, and more. Most important, he explains the appropriate measures we can take to avoid these diseases--and even beat them back--through healthy eating. The conclusions of Deadly Harvest are that disease control happens by eating a strict low-glycemic diet, lowering the percentage of body fat you carry around, eat a diet consisting of mostly non-starchy plant-based foods, eat a low-fat diet with ample amounts of omega-3 fats, maintain good colon health, engage in regular physical activity, get some daily sunshine, and reduce chronic stress. If you do this, then diseases like cancer, heart disease, digestive problems, allergies, autoimmune diseases, brain diseases, diabetes, and obesity can be avoided. The Amazon reviews average to 5 stars.
For totally dippable and kid-friendly chicken, give this Whole30 recipe a try. Chicken gets breaded in an easy mix of unsweetened coconut flakes, coconut flour, and almond meal, then bakes for a totally crunchy main dish. To stay more Bulletproof, use pastured chicken, swap almond milk for full-fat canned coconut milk, and trade the pepper for your favorite fresh herbs.

Both feeling hungry all the time and never feeling hungry are common on the Whole30 diet, especially during the first two weeks as your body adjusts to new sources of energy. Eventually, though, you shouldn’t feel those pangs since protein and fiber are filling, and you’ll get plenty of both. Plus, you’re allowed to eat as much as you want and add Whole30-compliant snacks to your meal plan, provided you truly are hungry. One small study of 29 participants published in Nutrition and Metabolism in 2010 found Paleo eaters (who have relatively similar diets to Whole30 followers) felt just as full but consumed fewer calories than their Mediterranean counterparts.
Well Fed: Paleo Recipes for People Who Love to Eat by Melissa Joulwan has recipes for food that you can eat every day, along with easy tips to make sure it takes as little time as possible to prepare. All recipes are made with zero grains, legumes, soy, sugar, dairy, or alcohol. Calorie-dense ingredients like dried fruit and nuts show up as flavoring, instead of primary ingredients. It will also show you how to how to mix and match basic ingredients with spices and seasonings that take your taste buds on a world tour. With 115+ original recipes and variations. The author is a popular blogger at The Clothes Make The Girl. All Amazon reviews are positive. Published December 12, 2011.
In the past few decades, our diets have changed dramatically. Processed foods are more common than fruits and vegetables, and it’s impossible to go more than a few miles down the road without spotting a dozen new fast food chains that have cropped up. Enter the Paleo diet plan, a diet that seeks to ditch the modern convenience foods in favor of the foods eaten by our ancestors.
Grass-fed meat is recommended on the paleo diet because it is leaner than meat from grain-fed animals and has more omega-3 fatty acids, the healthy fats that reduce inflammation in the body and protect your heart. A typical American diet is high in saturated and trans fats and lower in healthy poly- and monounsaturated fats, hence the paleo diet's emphasis on grass-fed meats.
Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
Make the Chicken: While the pears are baking, place the chicken breasts between two pieces of plastic wrap and use the flat side of a meat mallet to flat¬ten them to [1/4] -inch thickness. In a shallow dish, combine the coconut flour, almond flour, Italian seasoning, garlic powder, lemon peel, and salt. In another shallow dish, whisk together the egg and water. Dip the chicken into the egg mixture, then into the seasoned flour to coat both sides.
Two friends and I discussed the article, and then one proposed something unbelievable: "We should do Whole30 together." After considering what Philipps' had to say about it, I decided to give it a try. Then Health editor in chief Lori Leibovich asked me to document my Whole30 experience with daily video diaries on Health Instagram stories, and I knew there was no turning back. I was about to do my first diet ever.
^ Hall, Harriet (2014). "Food myths: what science knows (and does not know) about diet and nutrition". Skeptic. 19 (4). p. 10. Fad diets and "miracle" diet supplements promise to help us lose weight effortlessly. Different diet gurus offer a bewildering array of diets that promise to keep us healthy and make us live longer: vegan, Paleo, Mediterranean, low fat, low carb, raw food, gluten-free ... the list goes on. (subscription required)
Two years ago, I dropped 30 pounds (and kept it off) by doing the Whole30 and continuing to eat well in the months that followed. During the 30 days on the program, I lost 11 pounds. And for me, completing it helped me form healthy habits (like reading labels and not smothering everything in cheese), taught me how to cook an arsenal of healthy recipes I actually enjoyed eating and most importantly (and the reason why I do it every January), showed me how incredible my body feels when I'm not pumping it full of sugar and alcohol. These lessons stuck with me well past the 30 days, allowing me to drop an additional 19 pounds by April of that year and finally reach my goal weight.
Due to CrossFit's official partnership with Reebok, competitors at the 2015 Games were banned from wearing Nike footwear.[32] Nike arranged for several trucks to be parked near the main entrance to the arena, which served as mobile billboards with the slogan "Don't ban our shoe, beat our shoe".[33] The partnership also prohibits Nike from labeling its Metcon shoes as intended for CrossFit – the brand uses the term "high intensity training" instead.[32]
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
I personally struggle on a regular basis because I’m much more interested in heavy strength training than anything else – and I’m one of those people who really likes seeing very linear graphs and results to my training, and I do want to specialize. I have a very hard time creating workout plans because with CrossFit, you never know what’s coming next.
×