We have been lied to all our lives and told to eat plenty of whole grains and low fat. Grains have been genetically modified for so long and its effects on the human body have never been tested. Following the Paleo Diet principles have changed my life and helped me lose 37 pounds effortlessly. My health has vastly improved and I no longer have uncontrollable junk food cravings. I didn't know the cravings could be stopped, I just assumed I had no will power. My Doctor recommended this diet and I can't thank him enough! If you follow this way of living you will never regret it so buy this book and improve you health now!

That severe carb restriction is meant to keep your body in a state of ketosis, says Alyssa Cohen, R.D. “Ketosis refers to the state of relying on ketone bodies for fuel,” Cohen explains. “Fat is the source used to make ketone bodies, so this diet aims to use fuel from fat, rather than carbohydrates [what our bodies primarily use for energy].” So basically, the keto diet helps you speed up the weight-loss process through fat burning.
I’m not going to say I didn’t have some pretty difficult moments. For example, don’t purchase an ice cream maker the day you start your Whole30 and let it sit in your entryway for 30 days to taunt you. I did that; it was dumb. Also, there were points in the program on those days when I felt off that I broke down or wanted to throw in the towel. Feeling bad on top of the normal Lyme symptoms wasn’t great, but I’m glad that I stuck it out.

In the past few decades, our diets have changed dramatically. Processed foods are more common than fruits and vegetables, and it’s impossible to go more than a few miles down the road without spotting a dozen new fast food chains that have cropped up. Enter the Paleo diet plan, a diet that seeks to ditch the modern convenience foods in favor of the foods eaten by our ancestors.


The theory is our bodies were designed, and still optimized, to eat what our Paleolithic ancestors ate. Like your hunger-gatherer forefathers, on Paleo you get all the meat from wild animals and unlimited fruits and vegetables you can eat. But no starchy vegetables (like potatoes), no legumes (like lentils or beans), no wheat, and no grains (like quinoa or corn) because those plants were invented by human beings during the agricultural revolution after our Paleolithic ancestors left the planet. You get one cheat day where you can eat whatever you want (“Occasional cheating and digressions may be just what you need to help you stick to the diet.”) No oil because it puts omega 6 and omega 3 ratios out of whack which should never exceed 2:1, except olive oil if you must. Dairy is also prohibited. And meat must come from animals that weren’t fed grains (like corn) because grains lead to inflammation and increased fat.
As long as your salmon is low-mercury and wild (not farmed), you are doing your body good with this high- protein and fat combo. By consuming fat with protein, you give your body extra energy to break it down into amino acids – a key piece of daily digestion. This Whole30 recipe will set you up for smooth sailing the next day – so make it the night before your big morning meeting.
While founders Dallas Hartwig and Melissa Hartwig are adamant in their book and on their website that “you’ve done harder things than this, and you have no excuse not to complete the program as written,” the Whole30 is not for the lazy or noncommittal. Without careful planning, a strong support system and dogged dedication, a business lunch, flight delay or date night can throw you off and send you back to the start. By nature, diets that eliminate entire food groups are tough to follow. On the other hand, it’s only 30 days.
The Dietitian's Guide to Eating Bugs by Daniel Calder is a comprehensive guide to the nutritional content of insects. He believes insect breeding and consumption are important elements sustainable living, particularly when it comes to complementing foraged plant material with meat products. Numerous insects contain nutrients similar to those found in more conventional livestock, except the feed to conversion ratio is much higher and they're much cheaper to breed. You can find the book at scribd. Also available in e-book format for $35.
In my first CrossFit experience three years ago, I almost made myself puke because I wanted so badly to finish with a good time. Last year, I did another CrossFit workout that I hadn’t properly prepared for and cranked out 100 pull ups quickly…and I ended up walking around with T-rex arms for a WEEK because I physically could not straighten them. Not kidding.
On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
On that spring day across America, the CrossFit faithful gathered--and toiled. There were hundreds of thousands of them, certainly. Maybe a million, maybe two. In an old industrial facility in New Orleans, they hoisted themselves on gymnastic rings and did dips up there. In a strip mall in Santa Cruz, California, they threw 20-pound medicine balls against a wall over and over again. In a business park near the Dulles airport in Virginia, they pushed weighted barbells above their heads, first once a minute, and then as fast as they could for three minutes straight--or until they couldn't lift their arms.

And if you have an iPhone or iPad, go download my Webby Award-winning app! With over 100 Whole30-approved recipes, interactive guides, a customizable shopping list, fully-emailable recipes, and a 30-day Whole30 meal plan, this app is an invaluable tool for Paleo foodies and culinary newbies alike. There’s even a dedicated Whole30 recipe category in the app!
Videos shot with a fisheye lens or similar lens may be rejected due to the visual distortion these lenses cause. If an athlete needs someone to adjust their camera during the WOD to capture all movements, this is acceptable, as long as the flow of the workout and the athlete is in view the whole time. It is the athletes responsibility to ensure their video meets the standard.

While gorging on cheese and bread post–Whole30 sounds fun, it's not the way you're supposed to end the elimination diet. Instead, you want to slowly reintroduce certain food groups to see how each individually affects your body and mind. I decided to go this route because I was interested in discovering food sensitivities. And frankly, I was afraid of puking the second I came into contact with dairy or alcohol.
The idea is that these are the foods that our bodies were designed to eat while many of the heavily processed modern foods that fill our diets today contribute to chronic disease and health problems. Proponents of the diet suggest that a well-planned Paleo diet could lead to improvements in many aspects of health, such as enhanced weight loss and reduced inflammation.
"The struggle is a normal, necessary part of the process. Changing your food is hard. Changing your habits is even harder. Changing your relationship with food is the hardest part of all. The process requires struggle—it’s how you know you’re growing—but don’t make it harder than it has to be! There is no such thing as the 'perfect Whole30,' so if your beef isn’t grass-fed or your travel meal doesn’t look exactly like our meal template, don’t sweat it. Your only job is to stick to the Whole30 rules for 30 days, and some days, you’ll have to let good enough be good enough. When you do struggle, remember why you took on the program in the first place, and don’t be overwhelmed by the big picture—just focus on the next day, or the next meal. Don’t be afraid to ask for help when you need it, and high-five yourself for the victories you’re achieving every day you’re on the program, no matter how small. Even tiny progress is progress."
You start to talk a language nobody understands – talking to a CrossFitter is like talking to somebody in a foreign language. CrossFit people oftentimes forget that nobody outside of CF understands what half the stuff they say means, so they shout out achievements or accomplishments and explain how quickly they did specific exercises…but they don’t realize nobody really cares!

Paul Burke's Neo-Dieter's Handbook: When We Lost Our Nutritional Roots; Where to Find These Foods Today by Paul Burke M. Ed. The book focuses on nutrition, the right nutrition to enhance health, exercise, weight training, and fitness. The diet consists of lean protein, vegetables, nuts, and fruit. He is opposed to grains. He wants you to stay away from grain-fed meat. The single review at Amazon.com gives the book 5 stars. Published August 21, 2009.
Both feeling hungry all the time and never feeling hungry are common on the Whole30 diet, especially during the first two weeks as your body adjusts to new sources of energy. Eventually, though, you shouldn’t feel those pangs since protein and fiber are filling, and you’ll get plenty of both. Plus, you’re allowed to eat as much as you want and add Whole30-compliant snacks to your meal plan, provided you truly are hungry. One small study of 29 participants published in Nutrition and Metabolism in 2010 found Paleo eaters (who have relatively similar diets to Whole30 followers) felt just as full but consumed fewer calories than their Mediterranean counterparts.
Strip them from your diet completely. Eliminate the most common craving-inducing, blood sugar disrupting, gut-damaging, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long term health, body composition, and feelings around food. The most important reason to keep reading?
Chris Masterjohn has Cholesterol: Your Life Depends on It!, another web site pointing out that the war on cholesterol and the push to put people on statins is misguided. The site argues it is actually polyunsaturated fats, not saturated fats or cholesterol, that contribute to heart disease, cancer, liver damage, and aging. He also has a popular blog.
Grass-fed meat is recommended on the paleo diet because it is leaner than meat from grain-fed animals and has more omega-3 fatty acids, the healthy fats that reduce inflammation in the body and protect your heart. A typical American diet is high in saturated and trans fats and lower in healthy poly- and monounsaturated fats, hence the paleo diet's emphasis on grass-fed meats.
You start to talk a language nobody understands – talking to a CrossFitter is like talking to somebody in a foreign language. CrossFit people oftentimes forget that nobody outside of CF understands what half the stuff they say means, so they shout out achievements or accomplishments and explain how quickly they did specific exercises…but they don’t realize nobody really cares!

In the past few decades, our diets have changed dramatically. Processed foods are more common than fruits and vegetables, and it’s impossible to go more than a few miles down the road without spotting a dozen new fast food chains that have cropped up. Enter the Paleo diet plan, a diet that seeks to ditch the modern convenience foods in favor of the foods eaten by our ancestors.

Of these 50 spices, the essential, most often used ones are coarse sea salt, cracked pepper, smoked paprika, Italian seasoning, fennel seeds, cayenne, onion granules, garlic granules and ground cumin. However, you better have ras el hanout (or the spices to blend it) because it was hands-down the best chicken I’ve ever had (Moroccan Chicken with Carrot-Pistachio Slaw, page 143). Check out the photos we posted with our review, and don't skip making the accompanying Carrot Slaw!
I wrote a book called The Paleo Solution which went on to become a New York Times Bestseller. This book incorporates the latest, cutting edge research from genetics, biochemistry and anthropology to help you look, feel and perform your best. I am a research biochemist who traded in his lab coat and pocket protector for a whistle and a stopwatch to become one of the most sought after strength and conditioning coaches in the world. With my unique perspective as both scientist and coach you will learn how simple nutrition, exercise and lifestyle changes can radically change your appearance and health for the better.
Like the Paleo Diet, the Keto Diet is low in carbs. But the primary goal of the Keto Diet is to put your body into a state of ketosis, which is when your body uses fat instead of carbohydrates as its primary energy source. When your body enters ketosis, fat travels to the liver and makes an acid called ketones, which enter your bloodstream and are converted into energy.

Chris Masterjohn has Cholesterol: Your Life Depends on It!, another web site pointing out that the war on cholesterol and the push to put people on statins is misguided. The site argues it is actually polyunsaturated fats, not saturated fats or cholesterol, that contribute to heart disease, cancer, liver damage, and aging. He also has a popular blog.


If you find that you eat more than you planned at dinner, and don’t have any leftovers, my fallback is always Chicken Salad, tuna salad, egg salad, or a simple green salad. Something simple and you can’t go wrong with any of those. I didn’t include ingredients in the Grocery List for these extras, but maybe something to keep on hand just in case, you know?

Now, The Whole30 offers a stand-alone, step-by-step plan to break unhealthy habits, reduce cravings, improve digestion, and strengthen your immune system. The Whole30 prepares participants for the program in five easy steps, previews a typical thirty days, teaches the basic meal preparation and cooking skills needed to succeed, and provides a month’s worth of recipes designed to build confidence in the kitchen and inspire the taste buds. Motivating and inspiring with just the right amount of signature tough love, The Whole30 features real-life success stories, an extensive quick-reference FAQ, detailed elimination and reintroduction guidelines, and more than 100 recipes using familiar ingredients, from simple one-pot meals to complete dinner party menus.

But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
It’s also worth noting that athletes who receive a CrossFit Games invitation from a Sanctional event win do not necessarily need to compete in the Open to make it to the Games. Additionally, athletes that place high enough in the Open to receive a bid to the Games, and athletes who are deemed National Champion for their country, will receive no additional benefit (in respects to the Games seeding directly) with a win at a Sanctional event.
For the handstand push-up, prior to the start of the workout, athletes must measure out and mark a box measuring 36in wide by 24in from the floor. This is for the athlete’s hand placement. The athlete’s palms may not extend beyond this box over the course of any handstand push-up repetition, however, their fingers may. The box must be marked out clearly to be visible in the video. Each repetition begins with the kicking upside down, onto the wall, with the athlete’s hands clearly inside of the box, arms and shoulders locked out, body vertically aligned, with feet in contact with the wall. Once this position is established, the athlete may lower their body down to bring their head in contact with the ground. From here, the athlete may use any style of handstand push-up, including kipping or strict, to press and finish with their body vertically aligned, arms and shoulders locked out, and feet in contact with the wall. Each rep must have the athlete’s head make contact with the floor, and finish in this extended position. If at any point in time an athlete kicks off the wall, they must first establish the locked out finish position, with body vertically aligned before lowering down to begin repetitions. If over the course of a repetition, the athlete’s hands leave the marked box, that rep shall not count. However, if the athlete is resting with their head on the floor, they may adjust their hands (which may have them come out of the box,) but must return them to the box before attempting to complete another repetition. If head cushioning is used, please ensure the head is still level with the hands, or your score will not count

During this program there is no calorie counting, no measuring, and no weighing yourself for the entire 30 days. I know that can be hard — especially if you’re feeling totally bloated (which can happen in the beginning) or particularly svelte in the later weeks. Just don’t do it. Even though a lot of people’s weight begins to normalize during the 30 days, the program focuses a lot on the “non-scale victories,” as in how you’re feeling. Is your sleep better? How’s your skin? Do you feel like doing cartwheels with that extra energy? Cool.

The barbell may be pre-loaded to a start weight. The athlete has to load their own bar. No pit crews or assistance is allowed. The barbell must start on the ground. The athlete may then lift the bar from the ground and get it to an overhead position in any variation detailed above. As long as they are locked out with hips and knees at full extension before starting each rep. However, you may squat snatch the first rep if you wish.


The main benefit of Whole30 though is to see how certain food groups affect your body. If you normally eat everything, you'll never really know if dairy may be making you bloated or if grains may be upsetting your stomach. By cutting out most of the food groups and processed foods for 30 days and slowly reintroducing them into your diet, you'll be able to spot which foods are doing what to your body. 
If you have been in a state of dependency on food--be it sugars, alcohol, chips, ice cream, just about anything--or if you have been unwell, unsuited to the world physically or emotionally--or, if you simply feel blah and would like to lose a little bit of weight--please consider trying this program. You might think, "I don't eat that badly! I eat a lot of whole foods!" which is what most people think of themselves (I sure did). But when you actually make a conscious decision to eliminate foods from your diet, you will see that even the small amounts of crap that you've been eating regularly matter. Prepare to be amazed. I sound like an evangelical, I know. It's a little embarrassing. But it is all true.
This is by far the best meal plan I found! It has flavor and variety, both of which I NEEDED in planning meals. My husband even ate all of this, and he tends to be picky. I did deviate from it more and more as the weeks went by to fit time and schedule and inspiration, but from the ingredients I got to match this plan, I had plenty to work with and was able to still feed us while following Whole30 guidelines and finish the program. Thanks so much for putting this together!!!!
"Every fad diet thinks it has discovered the root of all evil," says Dr. Ochner. But nutrients in legumes, whole grains, and dairy—all of which are forbidden on the paleo diet—can help to lower the risk of osteoporosis and cardiovascular disease, reduce blood pressure, and promote a healthy weight, he says. Cutting dairy, the primary source of calcium and vitamin D in modern diets, is especially worrisome for women who want to avoid osteoporosis.
The Sugar Addict's Total Recovery Program by Kathleen DesMaisons. While this isn't really a paleo book, it does point out issues with the foods we aren't eating. The books claims the excessive processed sugar consumed is responsible for "mood swings, depression, fatigue, fuzzy thinking, PMS, impulsivity ... [and] unpredictable temper." She says her research shows indulging in sugar highs should be treated much more seriously, akin to heroin or alcohol dependency, because sugar causes spikes in the neurotransmitters serotonin and beta-dopamine just like those drugs.
I was so happy to find your whole30 menu, this is the first time on this plan and mid week 2 I was at a loss of what to eat. I am great at counting carbs but this is all new and couldn’t use my old standby meals. MY reason for doing this is I want to get the fake sugars out of my daily life and this was a great way to jump start this for me. meal planning is a lot of work and thank you
When the 30 days are up, you can continue eating this way or gradually add some of the foods back in one by one to see which may have been causing your issues. Many people who become devotees of the lifestyle stick to a Paleo diet afterward (The Paleo diet is interpreted differently by different people, but in general, it’s a less strict, long-term lifestyle version of the Whole30).
Strip them from your diet completely. Eliminate the most common craving-inducing, blood sugar disrupting, gut-damaging, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long term health, body composition, and feelings around food. The most important reason to keep reading?
And if you have an iPhone or iPad, go download my Webby Award-winning app! With over 100 Whole30-approved recipes, interactive guides, a customizable shopping list, fully-emailable recipes, and a 30-day Whole30 meal plan, this app is an invaluable tool for Paleo foodies and culinary newbies alike. There’s even a dedicated Whole30 recipe category in the app!
Buried in the middle of The Revised Metabolic Oncolytic Regimen for Effecting Lysis in Solid Tumors one can find their diet recommendations for tumor control. It has a paleo diet orientation. Protein is 35%, preferably Omega 3 rich. Carbohydrates (also 35%) are only vegetables and fruit, no beans, bread, potatoes, or any grain. Then dietary and supplemental forms of fat should provide 20-30% of (daily) calories.
Adoption of the Paleolithic diet assumes that modern humans can reproduce the hunter-gatherer diet. Molecular biologist Marion Nestle argues that "knowledge of the relative proportions of animal and plant foods in the diets of early humans is circumstantial, incomplete, and debatable and that there are insufficient data to identify the composition of a genetically determined optimal diet. The evidence related to Paleolithic diets is best interpreted as supporting the idea that diets based largely on plant foods promote health and longevity, at least under conditions of food abundance and physical activity."[34] Ideas about Paleolithic diet and nutrition are at best hypothetical.[35]
All this said, I still think it's worth buying if you are looking for more variety in your Whole 30 meals. I think the least complicated section is breakfast and lots of them look delicious. However, anticipate that this cookbook may surprise some people who were used to the recipes and format from the 30 Day Guide. This one is definitely more work. I would love to see one like the 30 Day Guide, with more one pot meals, "make it a meal" options, etc...
The diet ranked last among 38 popular diets evaluated by U.S. News & World Report in its 2016 Best Diets Rankings; one of the raters, dietitian Meridan Zerner said: "We want behavioral changes and dietary changes that are slow and progressive and meaningful."[3] David L. Katz said of the diet: "The grouping [of banned foods] is both random, and rather bizarre from a nutrition perspective. If the idea is good nutrition, cutting out whole grains and legumes is at odds with a boatload of evidence."[1] It was selected as one of the worst health trends for 2013 by Health Magazine.[12]
Still, many scientists have expressed concern that we do not yet have enough evidence to make any strong claims about the paleo diet’s health benefits, especially its long-term effects. In fact, in an article in response to the first review, authors Tanis R. Fenton and Carol J. Fenton, from the Cumming School of Medicine in Canada, wrote a letter to the editor in which they expressed their disappointment with the review. (5)
The Paleo diet includes nutrient-dense whole fresh foods and encourages participants to steer away from highly processed foods containing added salt, sugar, and unhealthy fats. However, the omission of whole grains, dairy, and legumes could lead to suboptimal intake of important nutrients. The restrictive nature of the diet may also make it difficult for people to adhere to such a diet in the long run.  More high-quality studies including randomized controlled trials with follow-up of greater than one year that compare the Paleo diet with other weight-reducing diets are needed to show a direct health benefit of the Paleo diet. Strong recommendations for the Paleo diet for weight loss cannot be made at this time.
"The struggle is a normal, necessary part of the process. Changing your food is hard. Changing your habits is even harder. Changing your relationship with food is the hardest part of all. The process requires struggle—it’s how you know you’re growing—but don’t make it harder than it has to be! There is no such thing as the 'perfect Whole30,' so if your beef isn’t grass-fed or your travel meal doesn’t look exactly like our meal template, don’t sweat it. Your only job is to stick to the Whole30 rules for 30 days, and some days, you’ll have to let good enough be good enough. When you do struggle, remember why you took on the program in the first place, and don’t be overwhelmed by the big picture—just focus on the next day, or the next meal. Don’t be afraid to ask for help when you need it, and high-five yourself for the victories you’re achieving every day you’re on the program, no matter how small. Even tiny progress is progress."
My fiancee and I did this together. It takes teamwork (if you have a family, you probably need to get them on board). It also will help if you can begin (or even complete) this diet when you have a minimum of social obligations--having office mates who eat a lot of cake or friends who drink a lot of booze WILL NOT HELP while you are on this program. Don't try to start this the week before Christmas if your family gathers to eat until they pass out. Be realistic about when you begin this. You must prepare a little bit and read the book ahead of time so you aren't just floating at sea. And, be aware: you will not be able to sufficiently screen foods made by other people!

Some specific foods that fall under this rule include: pancakes, waffles, bread, tortillas, biscuits, muffins, cupcakes, cookies, brownies, pizza crust, alternative flour pastas, cereal, or ice cream. No commercially-prepared chips (potato, tortilla, plantain, etc.) or French fries either. However, this list is not limited strictly to these items—there may be other foods that you find are not psychologically healthy for your Whole30. Use your best judgment with those foods that aren’t on this list, but that you suspect are not helping you change your habits or break those cravings. Our mantra: When in doubt, leave it out. It’s only 30 days.
To the outside world, though, as Glassman's company has exploded from a cult fitness website to a gym concept primed to have more locations than Curves by the end of 2013, CrossFit can appear risky, unhinged: Here is a fitness routine that has sent people to the hospital, overseen by people who may have had no more than two days of instruction. (Although every real trainer I met had considerable experience and was genuinely excellent, I attended the seminar and passed the test on my fourth day reporting this story. I am, believe me, no fitness savant.) And it's all led by a man who, in a 2006 CrossFit.com comment, wrote, "We have a therapy for injuries at CrossFit called STFU." As in, Shut the f-k up. That's enough to make even the most devoted laissez faire-ists get a little, well, Uncle Pukie.
The Paleo diet includes nutrient-dense whole fresh foods and encourages participants to steer away from highly processed foods containing added salt, sugar, and unhealthy fats. However, the omission of whole grains, dairy, and legumes could lead to suboptimal intake of important nutrients. The restrictive nature of the diet may also make it difficult for people to adhere to such a diet in the long run.  More high-quality studies including randomized controlled trials with follow-up of greater than one year that compare the Paleo diet with other weight-reducing diets are needed to show a direct health benefit of the Paleo diet. Strong recommendations for the Paleo diet for weight loss cannot be made at this time.
The plan focuses on unprocessed foods and foods with very minimal, or, better yet, no added ingredients. Whole30 requires dieters to cut out a lot of items, including sugar, dairy and legumes, and then slowly reintroduce these food groups back into their diets after the 30 days. The purpose of the reintroduction phase is to see if any of the foods cut out are the culprit for any health issues.
is something you have to experience to truly understand and appreciate. CFHP is a fitness community of committed and focused individuals who are determined, dedicated and constantly setting and achieving new goals. Our brand new state of the art facility has no fancy equipment or machinery; just the basic tools of a true training program that delivers proven, measurable results.
This 2003 CrossFit Journal article captures an early conception of a universal, multi-event test of fitness that laid the foundation for CrossFit competition, including what would become the CrossFit Open and the CrossFit Games. The design requirements for such a test "included but were not limited to the following: quantifiable results; consistency with the CrossFit fitness concept; raising our commitment to improving absolute strength, relative strength, and gymnastic foundations; balancing intrinsic abilities of smaller and larger athletes; emphasizing exercises critical to and foundational to advanced training; mixing training demands within each test and, of course, over the total competition; a design that would identify an athlete’s weaknesses and possibly stand as a workout plan for improving overall fitness; and, finally, we wanted to design a competition that would be 'hard as hell.'"
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