Soon, Glassman started advertising seminars. For $4,500 plus airfare and accommodations, he would come to you. Or, for $1,000 a head, people could come to Soquel. He would lecture on everything he had concluded about fitness and run participants through workouts. Meanwhile, CrossFit.com devotees were attracting followers of their own. Robb Wolf, a biochemist and former powerlifter from Seattle, visited the Glassmans in early 2002. He and some friends were starting a little gym--could they call it CrossFit?
Whole30 is a nutritional program designed to change the way you feel and eat in 30 days. Basically, you have to remove all of the potentially inflammatory foods and beverages in your diet (think: added sugar and sweeteners, alcohol, grains, legumes, dairy, processed foods and beverages, baked goods, and junk foods) and eat three "clean" meals a day, made with Whole30-approved ingredients (think: meats, seafood, veggies, and eggs).
The EVO is designed to be the ultimate minimalist running shoe. The TPU Cage has breathable mesh and lightweight micro fiber reinforcements for maximum breathability and support while only weighing in at 7 ounces. The updated slim line VivoBarefoot shape and new ultra thin (4mm) soft rubber sole give maximum barefoot performance and response. The EVO is like running barefoot, but a little bit better. 100% Vegan.
But listen--we'd both been relatively inactive for years and each about 25 pounds overweight. Between the two of us we lost 34 lbs in 30 days and we are still going to keep up a serious commitment to Whole 30, with a few supplemental treats now and then. We feel better, we have new confidence about getting dressed in the morning, and we're more fit than in years, mostly because we have the energy to do more. The amazing thing is that you will NOT feel hungry if you hang in there and consistently prepare foods as per the cookbook/menus. There is also a very supportive and helpful forum online to supplement the book.
Now, The Whole30 offers a stand-alone, step-by-step plan to break unhealthy habits, reduce cravings, improve digestion, and strengthen your immune system. The Whole30 prepares participants for the program in five easy steps, previews a typical thirty days, teaches the basic meal preparation and cooking skills needed to succeed, and provides a month’s worth of recipes designed to build confidence in the kitchen and inspire the taste buds. Motivating and inspiring with just the right amount of signature tough love, The Whole30 features real-life success stories, an extensive quick-reference FAQ, detailed elimination and reintroduction guidelines, and more than 100 recipes using familiar ingredients, from simple one-pot meals to complete dinner party menus.
Glassman is getting used to this kind of surprised recognition. The man who invented the WOD, the world's most beautifully addictive workout, doesn't look like a paragon of clean living. He doesn't look like a paragon of anything. But then, Glassman enjoys defying conventional notions of good sense and good taste and good practice. And yet the business succeeds. So far, phenomenally.

In Defense of Food: An Eater's Manifesto by Michael Pollan gives a guided tour of 20th century food science, a history of "nutritionism" in America and a look at the marriage of government and the food industry. Then the book presents a commonsense shopping-and-eating guide, which like the paleo diet focuses on shopping the perimeter of the supermarket. He also now has a much shorter Food Rules: An Eater's Manual.


Food in Antiquity: A Survey of the Diet of Early Peoples (Expanded Edition) by Don R. Brothwell and Patricia Brothwell is a survey of what is known archaeologically about food and drink in pre-modern times. The chapter on insects includes their food value. In beverages it covers what happens to a neglected jar of fruit juice. Under cannibalism it shows evidence of this being done in paleo times, thought most of the work focuses on the classical and near-eastern civilizations, but occasional mention is made of the mesoamerican cultures as well. There is taxonomic and anatomical information.
Nutrition & Physical Degeneration by Dr. Weston Price's book puts to rest a lot of myths about diet, dental, physical, and emotional health, and presents the strongest case for a super-nutritious Native (or Paleo) Diet. His book outlines the conditions/causes for exceptional health. A classic that was first published in 1938. The Soil and Health Library has a Book Review by Steve Solomon. If you don't buy the book at least read the review. N.B. If you live in one of the countries where this book is now in the public domain, you can read it online. But not if you live in a country where it is still under copyright protection.
Jan Engvald has studied food and health thoroughly in the literature. In Unexpected facts on... food he shows that today's health advice (more or less unchanged for more than 30 years) is a direct cause to the increase in national diseases like coronary heart disease, stroke, cancer, obesity, adult-onset diabetes, allergy, eye diseases, etc. His findings are low-carb and high-fat, close to paleo, though he allows high fat dairy.
In 2011, the Games adopted an online qualification format, facilitating participation by athletes worldwide. During the five-week-long "CrossFit Open", one new workout is released each week. Athletes have several days to complete the workout and submit their scores online, with either a video or validation by a CrossFit affiliate. Since the Open is available to any level of athlete, many affiliates encourage member participation and the number of worldwide participants can be in the hundreds of thousands.[48]
The "CrossFit Games", directed by Dave Castro, have been held every summer since 2007. Athletes at the Games compete in workouts they learn about only hours beforehand, sometimes including surprise elements that are not part of the typical CrossFit regimen. Past examples include a rough-water swim, a softball throw, and a pegboard climb.[46] The Games are styled as a venue for determining the "Fittest on Earth," where competitors should be "ready for anything."[47]
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