For your body to enter ketosis, a good percentage of your calories (generally, somewhere between 60-80%, according to keto experts) needs to come from fats (this is why people frequently associate the Keto Diet with foods like bacon, even though most nutritionists say it's better to eat healthier items like avocados, nuts and seeds, eggs, and lean meats). The idea is that all of that fat-burning will help you lose weight, says Kizer.
Glassman reigns over this rampantly growing horde like a tribal chieftain. He now owns 100 percent of CrossFit and answers to no board of directors. Cash tends to race through the company. Until recently, the Glassmans each drew a salary of $750,000 a year; the travel and entertainment budget is in the tens of millions of dollars, and Glassman also spends money on what he calls "brand statements," including a set of $15,000 single-speed Swiss bikes and a $350,000, 1,500-horsepower fully customized 2011 Camaro convertible. (Before our visit to El Borracho, I followed him to a meeting to see about another "brand statement": custom luggage for his senior team, emblazoned with Uncle Pukie.)