Evolutionary biologist Marlene Zuk writes that the idea that our genetic makeup today matches that of our ancestors is misconceived, and that in debate Cordain was "taken aback" when told that 10,000 years was "plenty of time" for an evolutionary change in human digestive abilities to have taken place.[4]:114 On this basis Zuk dismisses Cordain's claim that the paleo diet is "the one and only diet that fits our genetic makeup".[4]


A program fit and scale-able to anyone who decides to make the commitment to be better.  We utilize compound movements through body-weight, weightlifting and conditioning elements, at varying times of duration and intensity.  The result, a fully capable and efficient athlete that is ready to take on any task life or athletics throws at it and a body that looks the part.
Sweden's Staffan Lindeberg has a home page Paleolithic Diet in Medical Nutrition [archive.org]. A recent study of Staffan's has A Paleolithic diet improving glucose tolerance more than a Mediterranean-like diet in individuals with ischemic heart disease. Also see his first web page, an overview of his Kitava study: On the Benefits of Ancient Diets. Now he has a book Food and Western Disease: Health and nutrition from an evolutionary perspective. Here's a book review: Easy to Read, Informative, Packed with Footnotes on Studies.
People looking for support and community – This is the appeal to CrossFit for me: every CrossFit gym has a really tight-knit community feel to it. You’re not just a membership payment to them; you’re a person that needs support. When Nerd Fitness gyms start popping up (don’t think it won’t happen!), I’ll be drawing a lot of inspiration from CF as to how members are so supportive and inclusive of each other.
The Whole30 is not a diet, a weight-loss plan or quick fix – it’s designed to “change your life,” the founders say, by eliminating cravings, rebalancing hormones, curing digestive issues, improving medical conditions and boosting energy and immune function. The theory behind it is that all sorts of physical and mental health issues – ranging from acne to depression to allergies – could be due to your diet. But you can’t know which foods are to blame for what ails you unless you cut out all traces of sugar, alcohol, grains, dairy and legumes for 30 days. By day 31, you’ll be free from your food fog and may not even miss your nightly wine ritual or morning muffin fix. If and when you reintroduce food groups, your body’s reaction will tell you which foods you should continue to avoid – or at least limit.
Another downside: If you have had chronic health issues (especially gut related), you may find that reintroduction actually teaches you that you're sensitive to most foods. It turns out peanut butter, gluten, and most dairy are now off limits. That rots!! But I'll live. I feel so, so much better without them, as I learned. And wouldn't you rather know why you feel crappy all the time?
No background science here or lengthy explanations, only 15 easy guidelines to follow to kick-start your Paleo journey. It’s up to you to decide to what extent you want to follow those guidelines, but if you follow them 100% you can be assured that you are eating the best food for your body and greatly investing in your long term health and well-being.
You know that "no-makeup" makeup trend that requires TONS of makeup to make you look natural? Expect the same effect, but with no makeup whatsoever required, during and after Whole30. My skin was glowing the entire time I was on it. Strangers commented on my skin. While I still did have a hormonal breakout on my chin, it wasn't the spotty blemished mess it usually is. I feel like the tone, texture, and overall look of my skin was tip top.
Chris Masterjohn has Cholesterol: Your Life Depends on It!, another web site pointing out that the war on cholesterol and the push to put people on statins is misguided. The site argues it is actually polyunsaturated fats, not saturated fats or cholesterol, that contribute to heart disease, cancer, liver damage, and aging. He also has a popular blog.
Participation and sponsorship have grown rapidly since the inception of the Games. The prize money awarded to each first-place male and female increased from $500 at the inaugural Games to $300,000 for 2019.[20] The largest jump in prize money came from the first Games sponsored by Reebok in 2011 when first place went from $25,000 in 2010 to $250,000 in 2011.[21] The total prize payout in 2016 was $2,200,000.[22]

Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000.[14][15] The company was conceived a few years earlier, in 1996, as Cross-Fit.[16] The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000.[6] Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.[17]

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