As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
The Whole30 book is the perfect thing to read while you’re visiting your in-laws or don’t feel like telling Aunt Sue for the 100th time what you do for a living. It’s helpful, it’s clear, and it will get you motivated. Want even more Whole30 recipes? Hartwig's latest Whole30 Cookbook may not have the nitty-gritty plan details, but the recipes are baller.
One of the most interesting experiments comes after you finish Whole30 and slowly start adding foods back into your diet. You get to test how foods you stopped eating during the month affected you after you added them back in. The most shocking for me? Legumes make me feel bloated (they just do!). When I added gluten back, the next day I broke out in a rash. And now that I've curbed my "sugar dragon" (that's what they call sugar cravings on Whole30), I try to avoid sugar as much as humanly possible. In fact, December came after my Whole30 experience, so of course I indulged in a few glasses of wine at a holiday party, and BOOM — my skin broke out. Now I have a better idea of what to avoid altogether, and what to watch if I do decide to indulge.
On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
Glassman is getting used to this kind of surprised recognition. The man who invented the WOD, the world's most beautifully addictive workout, doesn't look like a paragon of clean living. He doesn't look like a paragon of anything. But then, Glassman enjoys defying conventional notions of good sense and good taste and good practice. And yet the business succeeds. So far, phenomenally.
The first week was the hardest. I quickly learned that meal prep was essential to survive this program. Since everything you’re eating isn’t processed, there’s a lot of planning that goes into being able to have an easy week. If I prepped on Sunday nights for the whole week by filling my fridge with things I could easily eat, and doing things like pre-slicing veggies for those hunger emergencies, I did great.
The pull-up begins with an athlete at a dead-hang (arms, shoulders, and hips extended) from a pull-up rig. The athlete then, using any style (kipping, butterfly, strict,) must get their chin clearly over the bar at the top of each rep. Each repetition begins with the athlete in a dead-hang, and finishes with the athlete’s chin getting over the bar.
CrossFit gyms use equipment from multiple disciplines, including barbells, dumbbells, gymnastics rings, pull-up bars, jump ropes, kettlebells, medicine balls, plyo boxes, resistance bands, rowing machines, and various mats. CrossFit is focused on "constantly varied, high-intensity, functional movement," drawing on categories and exercises such as calisthenics, Olympic-style weightlifting, powerlifting, Strongman-type events, plyometrics, body weight exercises, indoor rowing, aerobic exercise, running, and swimming.