As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
The Garden of Eating: A Produce-Dominated Diet & Cookbook by Rachel Albert-Matesz and Don Matesz presents evidence for a diet of vegetables, fruits, and pasture-fed animal products. Provides a practical plan and 250 delicious, family-friendly, grain- and dairy-free recipes. Buy from the author's page The Garden of Eating. Rachel's blog The Healthy Cooking Coach. The cookbook maintains a perfect rating at Amazon.
Most of these recipes give us enough dinner for our family and then leftovers for my husband and I (I make a separate lunch for the kids most times). If you both eat normal-sized portions, you would probably be fine to cut it in half and have enough for leftovers. But if you tend to eat larger portions, I’d err on the side of caution and just go with the full amount.
At The Clean Slate Cafe, our Whole30 Approved partners Applegate, Spindrift Sparkling Water, Kettle & Fire Bone Broth, Primal Kitchen, Chomps, and Primal Palate collaborated on The Clean Slate Cafe, our completely Whole30 compliant pop-up restaurant. They served Whole30 meals to over 1500 guests in NYC over the course of 3 days! Enjoy this little peek into the opening night party. The Clean Slate Café is a testament to the fact that when our partners come together to serve our community, incredible things happen. What #Whole30Approved collaboration would you love to see?
A homemade fixing for enchiladas, taco salad, tacos, or even burritos, this Whole30 recipe can be Bulletproof, too. Replace chicken broth with bone broth, then double-check your spices. It’s best to use fresh, high-quality spices and flavorings as much as possible so you can steer clear of any toxic mold. As always with Bulletproof, grass-fed beef is key.
Since April 2009, millions of people have successfully completed our Whole30 program with stunning, life-changing results. This is a summary of the official rules of the Whole30. For in-depth information about planning and preparing for the program, a comprehensive FAQ, and more than 100 totally compliant recipes, refer to our New York Times bestselling book, The Whole30: The 30-Day Guide to Total Health and Food Freedom. (Or click here for an abbreviated version.)
Do not eat grains. This includes (but is not limited to) wheat, rye, barley, oats, corn, rice, millet, bulgur, sorghum, sprouted grains, and all gluten-free pseudo-cereals like quinoa, amaranth, and buckwheat. This also includes all the ways we add wheat, corn, and rice into our foods in the form of bran, germ, starch, and so on. Again, read your labels.
The Vegetarian Myth: Food, Justice, and Sustainability by Lierre Keith is against industrial farming. She spent 20 years as a vegan, and now reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms. And as all the neolithic foods we avoid are produced on industrial farms, she is against the foods we avoid. Here's a well thought out review by Eric Wargo: Clubbing Vegetarians Over the Head With the Truth.
The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the toughest athletes and a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes. The Games season is broken up into three stages. The first stage is the Open, the largest participatory sporting competition in the world. After the Open, top athletes from each of the 18 worldwide regions qualify for the second stage of competition—Regionals. Following Regionals, the top 40 men, 40 women and 40 teams move on to the final stage of competition: the CrossFit Games. The Games present the playing field where the fittest athletes are given a chance to distinguish themselves through consistently exceptional performances across broad time and modal domains. At the end of the competition, the Fittest on Earth are crowned™. To learn more, visit Games.CrossFit.com or Facebook.com/CrossFitGames.
Well Fed: Paleo Recipes for People Who Love to Eat by Melissa Joulwan has recipes for food that you can eat every day, along with easy tips to make sure it takes as little time as possible to prepare. All recipes are made with zero grains, legumes, soy, sugar, dairy, or alcohol. Calorie-dense ingredients like dried fruit and nuts show up as flavoring, instead of primary ingredients. It will also show you how to how to mix and match basic ingredients with spices and seasonings that take your taste buds on a world tour. With 115+ original recipes and variations. The author is a popular blogger at The Clothes Make The Girl. All Amazon reviews are positive. Published December 12, 2011.
Now, The Whole30 offers a stand-alone, step-by-step plan to break unhealthy habits, reduce cravings, improve digestion, and strengthen your immune system. The Whole30 prepares participants for the program in five easy steps, previews a typical thirty days, teaches the basic meal preparation and cooking skills needed to succeed, and provides a month’s worth of recipes designed to build confidence in the kitchen and inspire the taste buds. Motivating and inspiring with just the right amount of signature tough love, The Whole30 features real-life success stories, an extensive quick-reference FAQ, detailed elimination and reintroduction guidelines, and more than 100 recipes using familiar ingredients, from simple one-pot meals to complete dinner party menus.
If you've been on the Whole30 and counting down the days until February 1st, step away from the cheese! Before you transition back to your normal diet, here are five solid lessons that I learned from the eating plan that I stuck with even after the 30 days were up. Not only did following them beyond the 30 days prevent me from rebounding back to my higher weight, but they also help keep me on the straight and narrow the rest of the year when I’m not following the program.
The Whole30 book is the perfect thing to read while you’re visiting your in-laws or don’t feel like telling Aunt Sue for the 100th time what you do for a living. It’s helpful, it’s clear, and it will get you motivated. Want even more Whole30 recipes? Hartwig's latest Whole30 Cookbook may not have the nitty-gritty plan details, but the recipes are baller.
Sweden's Staffan Lindeberg has a home page Paleolithic Diet in Medical Nutrition [archive.org]. A recent study of Staffan's has A Paleolithic diet improving glucose tolerance more than a Mediterranean-like diet in individuals with ischemic heart disease. Also see his first web page, an overview of his Kitava study: On the Benefits of Ancient Diets. Now he has a book Food and Western Disease: Health and nutrition from an evolutionary perspective. Here's a book review: Easy to Read, Informative, Packed with Footnotes on Studies.
CrossFit headquarters' aggression can be enough to stunt interest in the WOD--almost. In April 2012, two avid CrossFitters, Jason and Shannon Janke, opened up the PR Cave, a sporting goods store in Yorba Linda, California, designed to cater to boxgoers all around Orange County. In November, they added a sign, "Where CrossFitters Shop," and had the slogan printed on mixer bottles for protein shakes. On January 16, they received a cease-and-desist from CrossFit, objecting to the use of CrossFitter. A month later, CrossFit filed suit.
The "CrossFit Games", directed by Dave Castro, have been held every summer since 2007. Athletes at the Games compete in workouts they learn about only hours beforehand, sometimes including surprise elements that are not part of the typical CrossFit regimen. Past examples include a rough-water swim, a softball throw, and a pegboard climb. The Games are styled as a venue for determining the "Fittest on Earth," where competitors should be "ready for anything."