Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
2) There is a big step up in the use of tree nuts in the cookbook. I never really got why tree nuts would be included in an anti-inflammatory diet when they are one of the more common allergens. Aside from that, I'm super allergic to tree nuts (need an epi-pen) so this was, personally, lame for me. Nuts were easy to avoid in 30 Day Guide but many more recipes include them in the cookbook.
I was very excited to get this book but am putting this in the "just ok" category. That said, I'm normally a huge Whole 30 fan and use the recipes from the Whole30: 30 Day Guide... all the time. Something that I appreciated from the 30 Day Guide was the simplicity of the recipes, most were kid friendly and included lots of one pot meals that work for busy people. That is not the case with the new recipe book.