Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
CrossFit, Inc. licenses the CrossFit name to gyms for an annual fee and certifies trainers. Besides the standard two-day "Level 1 Trainer Course", specialty seminars include gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense and striking. Other specialized adaptations include programs for pregnant women, seniors, and military special operations candidates. Affiliates develop their own programming, pricing, and instructional methods. Many athletes and trainers see themselves as part of a contrarian, insurgent movement that questions conventional fitness wisdom. In addition to performing prescribed workouts, they follow CrossFit's nutrition recommendations, adopting a paleo and/or zone diet.
Following the paleo diet can be pricey. Inexpensive and healthy non-meat protein sources like soy and beans are off-limits, and a recent BMJ Open study shows that healthy meats like lean ground beef and boneless, skinless chicken breasts cost an average of 29 cents more per serving compared to less-healthy ones, such as high-fat ground beef and chicken drumsticks. Even switching from peanut butter to paleo-approved almond butter will cost you—it goes for up to $13 a jar.
At CFIH, we believe that results are rewarded to those who work hard for them. We provide the tools and together we will work to accomplish your goals. We believe that it’s not just our commitment to fitness and clean eating that helps pave the way to success, but also our community which holds all of the key pieces together. Fall in love with our culture and join a community that is filled with individuals who live lives of integrity, who exude a confident but humble demeanor, and who are committed to creating positive habits to last a lifetime! Join us and become a happier, healthier, and more fulfilled YOU!
Alcohol is a no-no if you are strict paleo. Beer is made from grains, and liquor also contains traces of gluten. But, good news for cider-lovers: most hard ciders are gluten-free, so they are allowed. Check the label to be sure. Red wine is more accepted in the paleo community because it contains the antioxidant resveratrol, but sorry chardonnay lovers, white wine is technically not allowed.
One of the most interesting experiments comes after you finish Whole30 and slowly start adding foods back into your diet. You get to test how foods you stopped eating during the month affected you after you added them back in. The most shocking for me? Legumes make me feel bloated (they just do!). When I added gluten back, the next day I broke out in a rash. And now that I've curbed my "sugar dragon" (that's what they call sugar cravings on Whole30), I try to avoid sugar as much as humanly possible. In fact, December came after my Whole30 experience, so of course I indulged in a few glasses of wine at a holiday party, and BOOM — my skin broke out. Now I have a better idea of what to avoid altogether, and what to watch if I do decide to indulge.
CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises. It is practiced by members of over 13,000 affiliated gyms, roughly half of which are located in the United States, and by individuals who complete daily workouts (otherwise known as "WODs" or "workouts of the day"). CrossFit has been criticized for allegedly causing people to suffer from unnecessary injuries and exertional rhabdomyolysis.