In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies." Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant". The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes." When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."
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The data for Cordain's book only came from six contemporary hunter-gatherer groups, mainly living in marginal habitats. One of the studies was on the !Kung, whose diet was recorded for a single month, and one was on the Inuit. Due to these limitations, the book has been criticized as painting an incomplete picture of the diets of Paleolithic humans. It has been noted that the rationale for the diet does not adequately account for the fact that, due to the pressures of artificial selection, most modern domesticated plants and animals differ drastically from their Paleolithic ancestors; likewise, their nutritional profiles are very different from their ancient counterparts. For example, wild almonds produce potentially fatal levels of cyanide, but this trait has been bred out of domesticated varieties using artificial selection. Many vegetables, such as broccoli, did not exist in the Paleolithic period; broccoli, cabbage, cauliflower, and kale are modern cultivars of the ancient species Brassica oleracea.
The groundbreaking Whole30 program has helped countless people transform their lives by bringing them better sleep, more energy, fewer cravings, weight loss, and new healthy habits that last a lifetime. In this cookbook, best-selling author and Whole30 co-creator Melissa Hartwig delivers over 150 all-new recipes to help readers prepare delicious, healthy meals during their Whole30 and beyond.
CrossFit Inc. reserves the right to send 4 athletes who have failed to qualify otherwise to the Games. This is a complete CYA move. If a fan favorite fails to qualify through the Open or through a sanctioned event, you can believe Dave Castro will send a quick text message saying, “I got you covered, boo. You've always had the capacity in my eyes <3”.
This 2003 CrossFit Journal article captures an early conception of a universal, multi-event test of fitness that laid the foundation for CrossFit competition, including what would become the CrossFit Open and the CrossFit Games. The design requirements for such a test "included but were not limited to the following: quantifiable results; consistency with the CrossFit fitness concept; raising our commitment to improving absolute strength, relative strength, and gymnastic foundations; balancing intrinsic abilities of smaller and larger athletes; emphasizing exercises critical to and foundational to advanced training; mixing training demands within each test and, of course, over the total competition; a design that would identify an athlete’s weaknesses and possibly stand as a workout plan for improving overall fitness; and, finally, we wanted to design a competition that would be 'hard as hell.'"