In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies."[85][86] Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant".[87] The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes."[88] When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."[1][88]
"Loren Cordain's extensive research demonstrates how modern westernized diets drastically depart from the original diet humans consumed for millions of years. In The Paleo Diet and The Paleo Diet Cookbook, Dr. Cordain shows how diets high in grains, dairy, vegetable oils, salt, and refined sugars are at odds with our genetic legacy and then shares his uncomplicated strategy for losing weight and getting healthy."
Evolutionary biologist Marlene Zuk writes that the idea that our genetic makeup today matches that of our ancestors is misconceived, and that in debate Cordain was "taken aback" when told that 10,000 years was "plenty of time" for an evolutionary change in human digestive abilities to have taken place.[4]:114 On this basis Zuk dismisses Cordain's claim that the paleo diet is "the one and only diet that fits our genetic makeup".[4]
CrossFit, Inc. licenses the CrossFit name to gyms for an annual fee and certifies trainers.[37] Besides the standard two-day[38] "Level 1 Trainer Course",[39] specialty seminars include gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense and striking. Other specialized adaptations include programs for pregnant women, seniors, and military special operations candidates.[40] Affiliates develop their own programming, pricing, and instructional methods. Many athletes and trainers see themselves as part of a contrarian, insurgent movement that questions conventional fitness wisdom.[41] In addition to performing prescribed workouts, they follow CrossFit's nutrition recommendations, adopting a paleo and/or zone diet.[42]

Bought this probably about a year ago or so... Finally decide to try it. WOW!!! It's been 18 days and I've lost over 16 pounds, and I've been eating all I want, and am never going hungry, so I have no cravings for anything, fresh home-made Italian bread or even my all-time favorite corn-type snacks, especially popcorn. Tried some hi carb, processed foods after the first week... felt like crap and lost my desire to eat them. I assume I will plateau one of these days and will have to start exercising, but right now I have a sedentary lifestyle with my job and additional personal activities.

A metaresearch group at Tilburg University in the Netherlands investigates scientists’ research methods and operations, scrutinizing questionable practices such as selective reporting of statistical tests and data massaging. The group instead advocates for practices such as preregistering studies and making experimental data immediately available for open external review and verification. Its members are optimistic that “the perverse incentives of careerist academia, to hoard data and sacrifice rigor for headline-generating findings, will ultimately be fixed.”
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