One larger randomized controlled trial followed 70 post-menopausal Swedish women with obesity for two years, who were placed on either a Paleo diet or a Nordic Nutrition Recommendations (NNR) diet. [7] The Paleo diet provided 30% of total calories from protein, 40% fat (from mostly monounsaturated and polyunsaturated fats) and 30% carbohydrates. It included lean meats, fish, eggs, vegetables, fruits, berries, nuts, avocado, and olive oil. The NNR diet provided less protein and fat but more carbohydrate with 15% protein, 25-30% fat, and 55-60% carbohydrates, including foods similar to the Paleo diet but also low-fat dairy products and high-fiber grains. Both groups significantly decreased fat mass and weight circumference at 6 and 24 months, with the Paleo diet producing greater fat loss at 6 months but not at 24 months. Triglyceride levels decreased more significantly with the Paleo diet at 6 and 24 months than the NNR diet.

Most of these recipes give us enough dinner for our family and then leftovers for my husband and I (I make a separate lunch for the kids most times). If you both eat normal-sized portions, you would probably be fine to cut it in half and have enough for leftovers. But if you tend to eat larger portions, I’d err on the side of caution and just go with the full amount.
Trying to introduce dairy back into my diet hurt my stomach and would send me into a sneezing fit. In this way, the Whole30 worked as a type of elimination diet for me, without which I may have never realized that dairy isn't my friend. I'll still suffer the consequences if I cross paths with a cheese plate at a work event, but I've made the permanent switch to tofu cream cheese and coconut milk — alternatives I would've never touched before Whole30 that are actually delicious.
The following links tend towards news reports of scientific studies that point out some positive aspect of the paleo diet. If you are looking for current news reports, I suggest signing up for Google Alerts for the Type: News. I have three set up, for: "caveman diet," "paleo diet," and "paleolithic diet." You can also set them up for blogs and/or websites.

Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrat by Mary G. Enig, Ph.D. and Sally Fallon. The premise is the culinary traditions of our ancestors, and the food choices and preparation techniques of healthy nonindustrialized peoples, should serve as the model for contemporary eating habits. However, they push whole grains and dairy, which aren't Paleolithic.
The NY Times had a blog article on Good News on Saturated Fat which is reporting on Gary Taubes's interpretation of the new report in The New England Journal of Medicine on a two-year diet experiment in Israel. A followup is the post The Fat Fight Goes On where Gary rebuts the arguments against the study. And here's a good interview with Taubes (and includes a good summary): Gary Taubes on Cold Fusion, Good Nutrition and What Makes Bad (and Good) Science.
Beginners to weight training – If you have NEVER weight trained before (or trained only on machines), CrossFit is a great place for you to start (provided you have a great coach, which I’ll cover shortly). You’ll learn how to do all of the important lifts in a super supportive and nonjudgmental environment. You might even find that…GASP…you love strength training!
But critics argue that the unlimited amount of red meat the paleo diet allows may have an adverse effect on heart health in people with diabetes, as research links eating red meat in excess to poor heart health. (11)  If you have diabetes and don’t moderate your red-meat intake, this could be a big problem, as people with diabetes are 2 times as likely to die of heart disease as people who do not have diabetes. (12)
Participation and sponsorship have grown rapidly since the inception of the Games. The prize money awarded to each first-place male and female increased from $500 at the inaugural Games to $300,000 for 2019.[20] The largest jump in prize money came from the first Games sponsored by Reebok in 2011 when first place went from $25,000 in 2010 to $250,000 in 2011.[21] The total prize payout in 2016 was $2,200,000.[22]

Originally, teams were awarded the "Affiliate Cup" for having the best overall score from the individual athletes that had come from the same CrossFit-affiliated gym. In 2009, the Games began having a separate set of events for affiliate teams and consisted of four to six athletes from the same gym.[30] The next season, the format was finalized to teams of three men and three women. In the 2018 games, each team was changed to four members, two men and two women.[17] In 2019, CrossFit removed the stipulation that team members had to be from the same affiliate. Teams are subject to a similar qualification process as the individuals.[20]
The contents of this website are for educational purposes and are not intended to offer personal medical advice. You should seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. The Nutrition Source does not recommend or endorse any products.

The top male and female from every country with a CrossFit affiliate will receive an invitation to the Games. Can you imagine how difficult it is to win the Open if you’re in a country like USA, Canada, U.K., or Australia? Don’t expect to see many of the big names competing seriously in the Open. They may participate to keep things interesting (and in order to be seeded well for the Games), but I don’t think any of them are doing it expecting to win and have that be their meal ticket.
Life Without Bread: How a Low-Carbohydrate Diet Can Save Your Life by Christian B. Allan, Wolfgang Lutz. It is based on Dr. Lutz's work with thousands of patients in Austria. It deals with the health issues connected to high carb consumption. It is basically an English version and update of Dr. Lutz's 1967 book with the same title: Leben ohne Brot. He recommends eating only 72 grams of carbohydrates, and an unlimited amount of fat. And provides evidence as to why this is the healthiest diet. Read the review at Amazon by Todd Moody (it will be first!). See excerpts from his earlier edition: Dismantling a Myth: The Role of Fat and Carbohydrates in our Diet
3) A lot of the recipes are what some would consider "exotic" and may need to be sold to kids. Sure, not everyone buying the book has kids but a lot of us do so let's keep it simple. I appreciate some exotic dishes (especially Indian and African foods) here and there and I encourage my kids to try variety but... really... I need more simple recipes that won't meet opposition. Simple, uncomplicated foods without a tons of strong spices. Complicated dishes are appreciated in moderation in cookbooks, not nearly every recipe.
The Stone Age Diet: Based on in-depth studies of human ecology and the diet of man by Walter L. Voegtlin. This was self-published back in 1975. Only a couple hundred copies were printed and distributed to friends and relatives. No one knew the book existed until some years later. In no way is he the father of the paleo diet. It is impossible to purchase. Apparently his descendents are planning a reprint, though the book is poorly written and not based upon factual anthropological information that even was available then. We have put up his Functional and Structural Comparison of Man's Digestive Tract with that of a Dog and Sheep. And a PDF can be found here.

Healthy, delicious, and simple, the Paleo Diet is the diet you were designed to eat. If you want to lose weight—up to seventy-five pounds in six months—or if you want to attain optimal health, The Paleo Diet will change your life now. Dr. Loren Cordain, the world's leading expert on Paleolithic nutrition, demonstrates how by eating all the lean meats and fish, fresh fruits, and nonstarchy vegetables you want, you can lose weight and prevent and treat heart disease, cancer, osteoporosis, metabolic syndrome, and many other illnesses. Incorporating all the latest breakthroughs in Paleo nutrition research, this new edition of the bestselling The Paleo Diet includes six weeks of meal plans to get you started on the Paleo path to weight loss, weight control, increased energy, and lifelong health.
A number of randomized clinical trials have compared the paleo diet to other eating plans, such as the Mediterranean Diet or the Diabetes Diet. Overall, these trials suggest that a paleo diet may provide some benefits when compared with diets of fruits, vegetables, lean meats, whole grains, legumes and low-fat dairy products. These benefits may include:
Cordain argues that chimpanzees and horses avoid meat, and they have big bellies that we would have if we didn’t ditch plants for meat. He also says meat increased human brain size, and decreased stomach size so we can have the six-pack abs that chimps can’t. But I looked at his endnotes with citations to research and couldn’t find the source for these theories. I also couldn’t find research showing that legumes and grains were invented by humans.
Ramirez took to Instagram last night to defend himself, saying: “I would NEVER take anything to jeopardize everything I worked so hard to achieve these last 5 years. The only thing that makes any sense is that there was a contaminated substance that I was taking. All the products I was taking are 100% natural. I am personally paying out of my pocket to continue my appeal, and have all the 8 products I was taking tested. I will disclose all of these, which I already did to CF which they stated were all legal and be 100% transparent with everyone this week.”
For your body to enter ketosis, a good percentage of your calories (generally, somewhere between 60-80%, according to keto experts) needs to come from fats (this is why people frequently associate the Keto Diet with foods like bacon, even though most nutritionists say it's better to eat healthier items like avocados, nuts and seeds, eggs, and lean meats). The idea is that all of that fat-burning will help you lose weight, says Kizer.
It's that time of year again, when all of your friends and family members are making resolutions to be healthier in 2019. Expect to see lots of the following on Instagram in the next month: #DryJanuary, #NewYearNewYou, #Whole30. And for anyone looking to try the latter, I applaud you — and I encourage you to do it. I decided to give the much-buzzed-about Whole30 diet a try last November.
The Dietitian's Guide to Eating Bugs by Daniel Calder is a comprehensive guide to the nutritional content of insects. He believes insect breeding and consumption are important elements sustainable living, particularly when it comes to complementing foraged plant material with meat products. Numerous insects contain nutrients similar to those found in more conventional livestock, except the feed to conversion ratio is much higher and they're much cheaper to breed. You can find the book at scribd. Also available in e-book format for $35.
In the Rulebook CrossFit, Inc. writes,“Should the winner of a Sanctionals competition qualify for or receive an invitation to the Games by another means, the second-place athlete/ team from that Sanctionals competition will receive the invitation to compete at the Games. This backfill process will continue if the second-place athlete/team has already qualified, received an invitation, and so on.”

Since 2009, Melissa Hartwig’s critically-acclaimed Whole30 program has quietly led hundreds of thousands of people to effortless weight loss and better health—along with stunning improvements in sleep quality, energy levels, mood, and self-esteem. The program accomplishes all of this by specifically targeting people’s habits and emotional relationships with food. The Whole30 is designed to help break unhealthy patterns of behavior, stop stress-related comfort eating, and reduce cravings, particularly for sugar and carbohydrates. Many Whole30 participants have described achieving “food freedom”—in just thirty days.
In the long term, you have to be sure you’re getting calcium and other nutrients you’re missing by not having dairy products and certain grains. Some paleo-approved foods, such as salmon and spinach, contain calcium, so you have to be sure you’re including them in your diet. It would be a good idea to check with a registered dietitian, too, to make sure you’re meeting your calcium and other nutrient needs.
Glassman reigns over this rampantly growing horde like a tribal chieftain. He now owns 100 percent of CrossFit and answers to no board of directors. Cash tends to race through the company. Until recently, the Glassmans each drew a salary of $750,000 a year; the travel and entertainment budget is in the tens of millions of dollars, and Glassman also spends money on what he calls "brand statements," including a set of $15,000 single-speed Swiss bikes and a $350,000, 1,500-horsepower fully customized 2011 Camaro convertible. (Before our visit to El Borracho, I followed him to a meeting to see about another "brand statement": custom luggage for his senior team, emblazoned with Uncle Pukie.)
Some randomized controlled trials have shown the Paleo diet to produce greater short-term benefits than diets based on national nutrition guidelines, including greater weight loss, reduced waist circumference, decreased blood pressure, increased insulin sensitivity, and improved cholesterol. However these studies were of short duration (6 months or less) with a small number of participants (less than 40). [4-6]

Upsides: Has cured my chronic acid reflux completely. Completely changed my thyroid function and numbers for the better, have reduced medication dosage. Complexion better than in years. Lost a lot of weight and inches. Has helped to control cravings for many things. Has restored a more stable mental health balance and huge increase in energy levels. Dropping the weight has helped fitness levels immensely. AND if you can afford to buy Nutpods Creamers, these will allow you to drink coffee/tea within reason. This was the biggest bonus ever.
Bob is right on. The only announcement which was even worth watching was the last one because they brought back tommy Marquez and Co. the open this year was an absolute joke. I watched the first one, w high anticipation, laughed my butt off in embarrassment and didn’t watch again until 5 when I heard Marquez was back. Also, good luck w the top athletes from countries with like 10 actual crossfitters. What’s the point of bringing in an athlete who will be ousted in the first 5 min of the games while Brent Filowski sits home? Good call
The China Study is frequently cited when criticizing the Paleo Diet – focusing on a vegetarian diet and consuming rice is healthier than the Paleo Diet. I respectfully disagree with the conclusions drawn from that book but that’s awesome if you want to go plant-based! [7], and will leave you to make your own conclusions based on your own self-experimentation.
The following links tend towards news reports of scientific studies that point out some positive aspect of the paleo diet. If you are looking for current news reports, I suggest signing up for Google Alerts for the Type: News. I have three set up, for: "caveman diet," "paleo diet," and "paleolithic diet." You can also set them up for blogs and/or websites.

“Overall competitor seeding at the Games will be determined by athletes' scores in the 2019 worldwide CrossFit Open. Athletes who do not participate in the Open (and thus do not receive an Open score) will receive the lowest seeding and will compete in the first qualifying heats at the 2019 Games. Higher seeded athletes will compete in later heats. Any athlete who qualifies for the Games as a national champion or with a top-twenty placement in the 2019 Open can improve their seeding and possibly qualify for a bye out of the first qualifying elimination round by winning a sanctioned event, regardless of whether that sanctioned event occurs before or after the Open in the 2019 competitive season.”


A 2015 study in the Journal of the American College of Cardiology found that 76 people who followed the Paleo diet for 60 days (as well as those who followed vegan, Mediterranean and DASH plans for the same length of time) lost an average of 9 pounds and showed improvement in their blood pressure levels. The effects were greatest and most sustained among people who also attended regular diet support group meetings.
Some randomized controlled trials have shown the Paleo diet to produce greater short-term benefits than diets based on national nutrition guidelines, including greater weight loss, reduced waist circumference, decreased blood pressure, increased insulin sensitivity, and improved cholesterol. However these studies were of short duration (6 months or less) with a small number of participants (less than 40). [4-6]

Like the Paleo Diet, the Keto Diet is low in carbs. But the primary goal of the Keto Diet is to put your body into a state of ketosis, which is when your body uses fat instead of carbohydrates as its primary energy source. When your body enters ketosis, fat travels to the liver and makes an acid called ketones, which enter your bloodstream and are converted into energy.
Shop our latest collection of CrossFit gear and apparel designed for all your CrossFit workouts. Our collection of CrossFit shoes, such as the Reebok Nano 4.0, are built for performance, durability, and comfort. Our CrossFit Apparel includes a wide range of styles and colors designed with Speedwick technology that wicks away sweat from the body to help you stay cool.To shop by gender, visit our collection of CrossFit gear for women and CrossFit gear for men.
This does require effort. Grocery shopping, meal planning, dining out, explaining the program to friends and family, and dealing with stress will all prove challenging at some point during your program. We’ve given you a huge number of tools, advice, and resources, but take responsibility for your own plan. Improved health, fitness, and quality of life doesn’t happen automatically just because you’re now taking a pass on bread.
The groundbreaking Whole30 program has helped countless people transform their lives by bringing them better sleep, more energy, fewer cravings, weight loss, and new healthy habits that last a lifetime. In this cookbook, best-selling author and Whole30 co-creator Melissa Hartwig delivers over 150 all-new recipes to help readers prepare delicious, healthy meals during their Whole30 and beyond.

CrossFit headquarters' aggression can be enough to stunt interest in the WOD--almost. In April 2012, two avid CrossFitters, Jason and Shannon Janke, opened up the PR Cave, a sporting goods store in Yorba Linda, California, designed to cater to boxgoers all around Orange County. In November, they added a sign, "Where CrossFitters Shop," and had the slogan printed on mixer bottles for protein shakes. On January 16, they received a cease-and-desist from CrossFit, objecting to the use of CrossFitter. A month later, CrossFit filed suit.


Most of these recipes give us enough dinner for our family and then leftovers for my husband and I (I make a separate lunch for the kids most times). If you both eat normal-sized portions, you would probably be fine to cut it in half and have enough for leftovers. But if you tend to eat larger portions, I’d err on the side of caution and just go with the full amount.
This traditional legal effort is paired with an aggressive social-media operation run by two men, Russ Greene and Russell Berger. At CrossFit headquarters in Santa Cruz, they are known as the Russes.The Russes assist the company's conventional corporate social-media efforts (running the Twitter handle, promoting company news on the CrossFit Facebook page) while also closely monitoring what they call "the wide world of Internet assholes": chronic complainers, trolls, Wikipedia page editors, cynical bloggers, even the American College of Sports Medicine, which the Russes and Glassman believe has it in for CrossFit. When the Russes feel any of these parties go over the line, their approach is simple: They obliterate them. (See "Social Media, CrossFit Style.")
According to the CDC, cardiovascular disease is the number one cause of death in the United States. Interestingly however, our Paleolithic ancestors and contemporarily studied hunter-gatherers showed virtually no heart attack or stroke while eating ancestral diets. The references below will explore these facts to better help you understand the heart-healthy benefits of a Paleo diet.

Between 2009 and 2018, competitors qualified for the Games through participation at CrossFit Games regional events. For the 2019 Games, CrossFit, Inc. discontinued hosting the Regional qualifier and instead sanctioned independent fitness events as qualifiers separate from the Open. Most of the sanctioned events were already widely participated in by CrossFit Games athletes, often used as a part of off-season training, around the world. Each sanctioned event has its own rules for participation, but athletes that attend the sanctioned events are either by invite or through the event's qualification process.
The Stone Age Diet: Based on in-depth studies of human ecology and the diet of man by Walter L. Voegtlin. This was self-published back in 1975. Only a couple hundred copies were printed and distributed to friends and relatives. No one knew the book existed until some years later. In no way is he the father of the paleo diet. It is impossible to purchase. Apparently his descendents are planning a reprint, though the book is poorly written and not based upon factual anthropological information that even was available then. We have put up his Functional and Structural Comparison of Man's Digestive Tract with that of a Dog and Sheep. And a PDF can be found here.
When the 30 days are up, you can continue eating this way or gradually add some of the foods back in one by one to see which may have been causing your issues. Many people who become devotees of the lifestyle stick to a Paleo diet afterward (The Paleo diet is interpreted differently by different people, but in general, it’s a less strict, long-term lifestyle version of the Whole30).

Two years ago I got formally diagnosed with chronic Lyme Disease. You can read more about that and what it means here. In my health journey, one of my goals has been to reduce inflammation in my system. There are a ton of factors that go into this, but one of the things I can control is the food I put into my body. Food, and restoring gut health, is a huge part of reversing chronic illness.
Following the paleo diet can be pricey. Inexpensive and healthy non-meat protein sources like soy and beans are off-limits, and a recent BMJ Open study shows that healthy meats like lean ground beef and boneless, skinless chicken breasts cost an average of 29 cents more per serving compared to less-healthy ones, such as high-fat ground beef and chicken drumsticks. Even switching from peanut butter to paleo-approved almond butter will cost you—it goes for up to $13 a jar.

Of course Wikipedia has a page on the Paleolithic Diet. It is quite thorough. It also isn't clear about the lean/fatty meat debate between the followers of Loren Cordain and a slew of others, and pushes lean meat. It is weak on the variations of the diet. Then it restricts fermented beverages. Even butterflies eat fermented fruit. Why wouldn't our paleo ancestors also?
But critics argue that the unlimited amount of red meat the paleo diet allows may have an adverse effect on heart health in people with diabetes, as research links eating red meat in excess to poor heart health. (11)  If you have diabetes and don’t moderate your red-meat intake, this could be a big problem, as people with diabetes are 2 times as likely to die of heart disease as people who do not have diabetes. (12)
Participation and sponsorship have grown rapidly since the inception of the Games. The prize money awarded to each first-place male and female increased from $500 at the inaugural Games to $300,000 for 2019.[20] The largest jump in prize money came from the first Games sponsored by Reebok in 2011 when first place went from $25,000 in 2010 to $250,000 in 2011.[21] The total prize payout in 2016 was $2,200,000.[22]
The Paleo Solution: The Original Human Diet by Robb Wolf, a research biochemist. Readers will understand digestion, how protein, carbohydrate and fat influence hormones, and how this plays into fat loss, health or disease. They'll understand the significance of dietary fats whether the concern is performance, health, longevity, or making your fanny look good in a bikini. The book goes into how lifestyle factors such as sleep and stress influence the hormone cortisol. It gets into basic blood work and what things people should ask their doctor to include to better assess inflammation and health. It also includes a detailed 30-day meal plan and a beginner exercise program. The exercise program is geared to the beginner or someone who is quite de-conditioned but the nutritional info would be helpful for anyone regardless of background. The author's website is Robb Wolf. He likes to pass out the information via weekly podcasts. Here's a video Introduction to the book. And here is an excerpt from the book: How to Keep Feces Out of Your Bloodstream (or Lose 10 Pounds in 14 Days). The many Amazon reviews all rave about the book. Published September 14, 2010.
The aspects of the paleo diet that advise eating fewer processed foods and less sugar and salt are consistent with mainstream advice about diet.[1] Diets with a paleo nutrition pattern have some similarities to traditional ethnic diets such as the Mediterranean diet that have been found to be healthier than the Western diet.[3][6] Following the paleo diet, however, can lead to nutritional deficiencies such as those of vitamin D and calcium, which in turn could lead to compromised bone health;[1][20] it can also lead to an increased risk of ingesting toxins from high fish consumption.[3]

Excluding foods. The exclusion of entire categories of commonly eaten foods like whole grains and dairy requires frequent label reading in the supermarket and in restaurants. It may also increase the risk of deficiencies such as calcium, vitamin D, and B vitamins, if these nutrients are not consistently eaten from the allowed foods or a vitamin supplement. For example, there are some nondairy calcium-rich foods that are absorbed well by the body such as collard and turnip greens or canned bone-in sardines and salmon, but you would have to eat five or more servings of these greens and fish bones daily to meet recommended calcium needs. (Note that some greens like spinach that are touted to be calcium-rich also contain oxalates and phytates that bind to calcium so very little is actually absorbed.) One small, short-term intervention study of healthy participants showed a 53% decrease from baseline in calcium intake after following a Paleo diet for three weeks. [8] Furthermore, the exclusion of whole grains can result in reduced consumption of beneficial nutrients such as fiber and thus may increase one’s risk for diabetes and heart disease.
Participation and sponsorship have grown rapidly since the inception of the Games. The prize money awarded to each first-place male and female increased from $500 at the inaugural Games to $300,000 for 2019.[20] The largest jump in prize money came from the first Games sponsored by Reebok in 2011 when first place went from $25,000 in 2010 to $250,000 in 2011.[21] The total prize payout in 2016 was $2,200,000.[22]
Since there will be so many individuals (almost 400) at The Games, expect the first handful of events to be a “culling of the herd”. From what I’m gathering, we can expect to see about 75 - 90% of the field eliminated in the first half of The Games events. The remaining Games events would be more of what we’re used to: 40 men & 40 women competing for a chance at the title.
Optimal Diet is a dietary model of human nutrition devised and implemented by Dr. Jan Kwasniewski. Lots of fat and low in carbs. Lots and lots of articles collected from various places. He has an out-of-print book: Optimal Nutrition. The book is explained at the Australian Homo Optimus Association website. A thorough analysis is the first post here: Dr. Kwasniewski's Optimal Diet: Sanity, Clarity, Facts.

Hi Jillian. The natural sugars in fruit really don’t help with my cravings when I’m on a Whole30, so I try to limit them as much as possible. If that’s not a problem for you, you can certainly add more into your daily plan. Personally, my most successful Whole30 was when I went the first 25 days with no fruit whatsoever. Really kicked my sugar cravings to the curb. I was a smoothie girl too.
Shop our latest collection of CrossFit gear and apparel designed for all your CrossFit workouts. Our collection of CrossFit shoes, such as the Reebok Nano 4.0, are built for performance, durability, and comfort. Our CrossFit Apparel includes a wide range of styles and colors designed with Speedwick technology that wicks away sweat from the body to help you stay cool.To shop by gender, visit our collection of CrossFit gear for women and CrossFit gear for men.
We want you to be a part of our community. We want you to take this seriously, and see amazing results in unexpected areas. We want you to look, feel, and live better than you have in years—or maybe ever. We want you to find lasting food freedom. Even if you don’t believe this will actually change your life, if you’re willing to give it 30 short days, DO IT. It is that important. We believe in it that much. It changed our lives, and we want it to change yours too.
I believe the 2019 open is an epic fail. While I agree, CrossFit is a world wide sport, showcasing athletes from every country the new format leaves me confused and has deflated my motivation to compete this year. Like most professional sports, the media experience drives the interest of the fans for each competition. You don’t see other major sports get rid of their media teams in the hopes of attracting new fans in other countries. Those countries develop their own media teams for content, broadcasting etc. I’ve been a cross fit athlete before it was “cool” and have been a level 1 certified trainer. I looked forward to the open because it brought the “average” athlete into the world only few see. The announcements are weak, in another language and of poor content. Was this really your best option, scrap the entire media staff? Which in turn meant you took away all of usual vidoes, blogs, vlogs, articles etc. we’ve grown accustom to seeing each year. I’m disappointed because you’re better than that, smarter as a brand. Imagine the NFL, MLB, NBA (because that’s where Cross Fit was heading as a brand) get rid of all media content to boost global attention by taking away everything the fans used, looked forward to and relied on for information across each media domain. It’s virtual brand suicide. Just like your affiliates, which pop up at every available garage door….you develop media teams for each nation. You don’t scrap what’s working and alienate your core audience.
CrossFit programming is decentralized, but its general methodology is used by thousands of private affiliated gyms, fire departments, law-enforcement agencies, and military organizations, including the Royal Danish Life Guards,[27][28][29][30] as well as by some U.S. and Canadian high-school physical-education teachers, high-school and college sports teams, and the Miami Marlins.[14][31][32]
×