Glassman has always been a fighter, an us-versus-them kind of guy, and as his company has grown, so has his arsenal: CrossFit now has seven lawyers on staff and at any given time is engaging 12 to 20 outside legal firms to pursue trademark-infringement cases. CrossFit has a database of more than 5,000 possible infringements and is litigating a dozen lawsuits in the U.S. and several more internationally.
The first week was the hardest. I quickly learned that meal prep was essential to survive this program. Since everything you’re eating isn’t processed, there’s a lot of planning that goes into being able to have an easy week. If I prepped on Sunday nights for the whole week by filling my fridge with things I could easily eat, and doing things like pre-slicing veggies for those hunger emergencies, I did great.
We love nuts and they are decidedly paleo diet friendly. Be careful though, as cashews are high in fat and, for some reason, it’s incredibly easy to eat an entire jar of them in one sitting (that’s not just us, is it?). If you’re trying to lose weight, limit the amount of nuts you’re consuming. Otherwise, have at it. I mean, you can’t beat a good almond/pecan/walnut mix, can you?
I started Week 1 feeling optimistic. This isn't hard at all! I told myself. Wrong. Days 2 and 3 hit, and the sugar withdrawal was so real. In my company's kitchen, I stared at the free M&Ms longingly. "All I can think about are gummy worms," I texted my work friends. Instead of eating candy, I scarfed down a banana with sunflower seed butter and felt slightly better.
For immediate weight loss, Paleo is a great and healthy solution. But after carefully reading and considering, I’m unconvinced that Paleo is optimal for long-term health. I think, in fact, it might lead to heart disease and other ills associated with heavy meat consumption. Although many of Cordain’s theories fall apart long-term, I thoroughly enjoyed the read and highly recommend the book. You should read critically and decide for yourself.
In terms of food, I kicked up my creativity up a notch in the kitchen. I tried experimenting with recipes that were a little more complex than my usual, like making pesto out of cashews and avocados and serving it over a plate of zoodles. I made blueberry energy bites in my food processor to snack on during a movie marathon and grab for a quick breakfast. I also tried new snacks, like bottled tomatillo jalapeno soup from ZÜPA NOMA and chia pudding from Daily Harvest to mix things up.
By the second week I started to notice that my face and my stomach looked less puffy. Score! I saw this as a sign that inflammation in my system was going down. One of the most remarkable changes was in my mood. I felt generally happy and positive. I would say I’m a positive person in general, but I do get stressed out easily. The margin for getting really stressed got a little thicker, and I was simply able to deal better.
This traditional legal effort is paired with an aggressive social-media operation run by two men, Russ Greene and Russell Berger. At CrossFit headquarters in Santa Cruz, they are known as the Russes.The Russes assist the company's conventional corporate social-media efforts (running the Twitter handle, promoting company news on the CrossFit Facebook page) while also closely monitoring what they call "the wide world of Internet assholes": chronic complainers, trolls, Wikipedia page editors, cynical bloggers, even the American College of Sports Medicine, which the Russes and Glassman believe has it in for CrossFit. When the Russes feel any of these parties go over the line, their approach is simple: They obliterate them. (See "Social Media, CrossFit Style.")
On Ramp/Elements – If you’re interested in joining the regular CrossFit workout, you’ll most likely be required to go through the On Ramp/Elements course. The purpose of these is to teach you the nine foundational movements of CrossFit and all about proper form. No matter how experienced you are, these are valuable and worth the time and money. Even if you think you have perfect form on your squats, deadlifts and/or overhead presses, it’s amazing what can be fixed when you have a trained set of eyes watching you do them.
Instead, introduce one new food every three days, since food sensitivities can take up to three days to show symptoms, and write down how you're feeling each day. "Keep portions small and enjoy new foods along with the old foods that were allowed," says Shapiro. "Remind yourself to start slow – you can now eat these foods regularly so there is no need to overindulge."