It was in Glassman's own divorce case, though, that the CrossFit defense arsenal launched its full firepower. Lauren and Greg's marriage hit the rocks in 2009. Lauren became pregnant with twins and could no longer travel to the seminars.Greg, wrapped up with CrossFit, became more and more distant. Rumors of infidelity swirled. Soon the two were living in separate houses. In March 2010, Lauren officially filed for divorce. But the case didn't come to a head until July 2012, when Lauren filed a motion to sell her 50 percent stake in the company to Anthos Capital, a Menlo Park, California-based venture capital firm, for $20 million. Glassman, and in short order CrossFit, hit the ceiling.
CrossFit has been a full-on addiction for me. My lifestyle is so much better because of it. I eat better, feel better and look better. Every day I look forward to that hour or two after work where I can just hang out with my friends and let off some steam in a workout. The best part of this is that I get to have friendly competition with others, and most importantly myself.
Another downside: If you have had chronic health issues (especially gut related), you may find that reintroduction actually teaches you that you're sensitive to most foods. It turns out peanut butter, gluten, and most dairy are now off limits. That rots!! But I'll live. I feel so, so much better without them, as I learned. And wouldn't you rather know why you feel crappy all the time?
My fiancee and I did this together. It takes teamwork (if you have a family, you probably need to get them on board). It also will help if you can begin (or even complete) this diet when you have a minimum of social obligations--having office mates who eat a lot of cake or friends who drink a lot of booze WILL NOT HELP while you are on this program. Don't try to start this the week before Christmas if your family gathers to eat until they pass out. Be realistic about when you begin this. You must prepare a little bit and read the book ahead of time so you aren't just floating at sea. And, be aware: you will not be able to sufficiently screen foods made by other people!
On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
Peel/slice/dice all vegetables and store them in food storage containers in the refrigerator. Carrots, peppers, and potatoes should be stored in water to keep them from drying out and browning. Brussels sprouts should be stored in a dry container. This will drastically cut down on meal prep time each evening and will allow you to have fresh veggies on hand if you need a quick snack between meals.
But then again, when have you found a program that is ENTIRELY ONLINE AND MOSTLY FREE that changes your life? When you are in line at the checkout with your meat and chicken thighs and raw almonds, remember the money you are going to save by NOT joining another weight-loss program or hiring a life coach or drinking booze or going to the doctor for that blood pressure you really ought to monitor which is quite possibly linked to your diet. Dallas and Melissa, the authors, say that a craving usually lasts about ten seconds. Count and breathe through the french fries someone raved about at the office. Skip out for a tiny walk while everyone is hoarding that cake at work. Eat a little roast turkey and some oven-baked potatoes. Read more books with the newfound energies. If I--a bon vivant of the kitchen, believe me, hoarder of butter, lover of booze, cream, sugar--can give these things up for thirty days, anyone can.
Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
In 2011, the Games adopted an online qualification format, facilitating participation by athletes worldwide. During the five-week-long "CrossFit Open", one new workout is released each week. Athletes have several days to complete the workout and submit their scores online, with either a video or validation by a CrossFit affiliate. Since the Open is available to any level of athlete, many affiliates encourage member participation and the number of worldwide participants can be in the hundreds of thousands.