But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?

1) Many of the recipes are complicated, like REALLY complicated. Some requiring as many as 20 ingredients to complete. Others require uncommon ingredients, which will likely not be reused, especially if there isn't another recipe in the book asking for it. Something I appreciated in the 30 Day Guide was that ingredients were frequently used in more than one recipe so they were worth the investment.


It was within this context that Glassman began ramping up his affiliation program. This was growth without a safety net: Anyone who passed his two-day seminar could apply to open a box, call it CrossFit, and then rush paying customers through squats and snatches or whatever crazy WOD they dreamed up. To Glassman, himself a passionate libertarian, this was the right thing to do: He wants his affiliates to be free to open up a box in a garage or a warehouse or wherever else, and train how they want, and charge what they want. They should have the opportunity he had. He detests supposed experts who say their certification or education makes them better than him or his people. At the end of the day, he believes, the free market will provide all the necessary quality control.


An early client of Glassman's described the CrossFit experience as "agony coupled with laughter." Glassman liked that. It was as if his increasingly fit posse had a subversive secret: combinations of exercises that seemed strange and reckless and maybe dangerous to the ignorant. When Elizer, who volunteered to build the website, asked Glassman if he had a logo in mind, Glassman thought about the idea of agony mixed with laughter, then thought about thumbing his nose at all the ho-hum personal trainers he had ever endured. He came up with a vomiting clown. He called it Uncle Pukie.
On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
The rationale for the Paleolithic diet derives from proponents' claims relating to evolutionary medicine.[22]:594 Advocates of the diet state that humans were genetically adapted to eating specifically those foods that were readily available to them in their local environments. These foods therefore shaped the nutritional needs of Paleolithic humans. They argue that the physiology and metabolism of modern humans have changed little since the Paleolithic era.[22]:594–95 Natural selection is a long process, and the cultural and lifestyle changes introduced by western culture have occurred quickly. The argument is that modern humans have therefore not been able to adapt to the new circumstances.[23] The agricultural revolution brought the addition of grains and dairy to the diet.[24]

Some randomized controlled trials have shown the Paleo diet to produce greater short-term benefits than diets based on national nutrition guidelines, including greater weight loss, reduced waist circumference, decreased blood pressure, increased insulin sensitivity, and improved cholesterol. However these studies were of short duration (6 months or less) with a small number of participants (less than 40). [4-6]


The top CrossFit Open performers for individuals and teams in each region advance to the regional events, held over the following two months around the world. Each regional event qualifies a specified number of its top finishers to send to the Games. The Games include divisions for individuals of each gender, co-ed teams, and a number of Masters and Teenage age groups.[49]
So, with my sister-in-law as my Whole30 guide, I successfully followed the program for the entire month of November. The beginning was really bumpy for me — I am truly an emotional eater and I am absolutely addicted to sugar. But once it was done, it was clear to me that the benefits outweighed the challenges. I now have a whole new understanding and respect for my body and a newfound control over the food I put in my mouth. Full disclosure that the Whole30 diet affects everyone differently, but here are the seven biggest changes I saw in myself after 30 days:
Experts estimate that our ancestors consumed a one-to-one ratio of calories from meats to produce. Since you have to eat a lot of salad to consume the same amount of calories in a steak, the paleo diet should ideally include mostly fruits and vegetables, Katz says. However, many people don't realize that and eat too much meat. Consuming excess protein and not enough carbs can cause kidney damage and also increase your risk of osteoporosis, Dr. Ochner says. Plus, since most of today's meats are higher in saturated fat than those of yesteryear, it can increase the risk of heart disease, Dr. Katz says.
Level One (CF-L1) is the introduction level, where participants attend a group weekend class, talk about the basic methodology and fundamentals of CrossFit, and learn how to conduct their own classes. They go over techniques and how to adjust them for those who cannot perform them. After completing the Level One training course, one should be confident in conducting a class, scale workouts accordingly for athletes, and hold CrossFit to its standards.[50] In the second level, training goes deeper into the mechanics of the movements and how to be leaders and communicate with other students. In the Level Two course, participants learn about athletic capacity and are evaluated as a trainer in groups.[51] In order to earn the Level Three certificate, a coach one must complete 1,500 hours of active fitness coaching and become CPR certified. To earn the Level Four certificate, the highest level currently recognized by CrossFit, Inc., the coach must record several years as a Level Three and pass a test.[52]
Workout 2 Part A begins with the dumbbells on the floor and the athlete standing behind their dumbbells. At the start of the ascending 20min clock, the athlete may pick up their dumbbells and begin the workout. Upon completion of the first set of deadlifts, the athlete will move to the burpee box over. Athletes may take as many sets, breaking up the work as needed, to complete the required number of repetitions throughout the workout.

The WHO trial (so named because the international team of principal investigators contained World Health Organization members) tested the potential of clofibrate, a “pre-statin” cholesterol-lowering agent, to reduce heart attack morbidity and mortality. The investigators ultimately concluded that clofibrate "cannot be recommended as a lipid-lowering drug for community-wide primary prevention of ischaemic heart disease.” Nevertheless, clofibrate remained in use until 2002, when it was pulled for increasing cancer rates. In their review of studies such as the WHO trial, Uffe Ravnskov and David Diamond observe, “Despite the largely disappointing findings from 50 years of cholesterol lower[ing] trials, the indictment and conviction of cholesterol as the causal agent in CVD [cardiovascular disease] has stood the test of time. … [Yet] the grand effort to reduce cholesterol as a strategy to improve health has failed.”
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