CrossFit, Inc. licenses the CrossFit name to gyms for an annual fee and certifies trainers.[37] Besides the standard two-day[38] "Level 1 Trainer Course",[39] specialty seminars include gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense and striking. Other specialized adaptations include programs for pregnant women, seniors, and military special operations candidates.[40] Affiliates develop their own programming, pricing, and instructional methods. Many athletes and trainers see themselves as part of a contrarian, insurgent movement that questions conventional fitness wisdom.[41] In addition to performing prescribed workouts, they follow CrossFit's nutrition recommendations, adopting a paleo and/or zone diet.[42]
In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies."[85][86] Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant".[87] The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes."[88] When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."[1][88]

In 2007, the first annual CrossFit Games were contested in Aromas, California, on a small ranch owned by the family of Games director Dave Castro.[6] For the initial Games in 2007 and 2008, participation was open to anyone who made it to Aromas. The Games would also award an Affiliate Cup to the group from one CrossFit gym that had the best combined individual standings. In 2009, competitors had to qualify after over a hundred athletes had shown up in 2008. The athletes earned an invitation through either placing high enough in the previous year or through placing in the top worldwide in a set of qualifying events called Regionals hosted at a few CrossFit gyms. The CrossFit Games also added a separate set of team-based events for the Affiliate Cup, marking the first use of a designated Team Division, with teams of four (two men and two women).[7]

Now, The Whole30 offers a stand-alone, step-by-step plan to break unhealthy habits, reduce cravings, improve digestion, and strengthen your immune system. The Whole30 prepares participants for the program in five easy steps, previews a typical thirty days, teaches the basic meal preparation and cooking skills needed to succeed, and provides a month’s worth of recipes designed to build confidence in the kitchen and inspire the taste buds. Motivating and inspiring with just the right amount of signature tough love, The Whole30 features real-life success stories, an extensive quick-reference FAQ, detailed elimination and reintroduction guidelines, and more than 100 recipes using familiar ingredients, from simple one-pot meals to complete dinner party menus.


This biggest success of Week 2 was attending a happy hour networking event completely sober. I headed there with a friend who was also doing Whole30, and we vowed to be each other's support system. We ordered seltzer waters together and proudly said no to the cheeseburger sliders and cheese board. Leaving the event, I felt empowered knowing I had it in me to refuse alcohol and fatty food, something I'd never tried before. Plus, I now knew I didn't have to use alcohol as a social crutch.

Breakfast: My favorite breakfast during this program was leftovers from the night before — it was easy and usually had all the elements I needed to feel full and jumpstart my day. If there was leftover protein, I might throw it over some greens and make a salad. If there was soup, that was always perfect too. When I was feeling breakfast-y, eggs did the trick with some roasted veggies.


As of right now, 162 countries have licensed CrossFit affiliates. Because of the Open alone, all of these countries will now be represented at the 2019 CrossFit Games. In 2018, there were only 32 different flags represented at the Games. Greg Glassman is determined to ensure every country that practices CrossFit sends an athlete to the Games. Here’s how...

^ Hall, Harriet (2014). "Food myths: what science knows (and does not know) about diet and nutrition". Skeptic. 19 (4). p. 10. Fad diets and "miracle" diet supplements promise to help us lose weight effortlessly. Different diet gurus offer a bewildering array of diets that promise to keep us healthy and make us live longer: vegan, Paleo, Mediterranean, low fat, low carb, raw food, gluten-free ... the list goes on. (subscription required)

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CrossFit is promoted as both a physical exercise philosophy and a competitive fitness sport, incorporating elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises. It is practiced by members of over 13,000[6] affiliated gyms,[7] roughly half of which are located in the United States,[8] and by individuals who complete daily workouts (otherwise known as "WODs" or "workouts of the day").[9][10] CrossFit has been criticized for allegedly causing people to suffer from unnecessary injuries and exertional rhabdomyolysis.[11][12][13]
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