Bob is right on. The only announcement which was even worth watching was the last one because they brought back tommy Marquez and Co. the open this year was an absolute joke. I watched the first one, w high anticipation, laughed my butt off in embarrassment and didn’t watch again until 5 when I heard Marquez was back. Also, good luck w the top athletes from countries with like 10 actual crossfitters. What’s the point of bringing in an athlete who will be ousted in the first 5 min of the games while Brent Filowski sits home? Good call
For most people the fact the Paleo diet delivers the best results is all they need. Improved blood lipids, weight loss, and reduced pain from autoimmunity is proof enough.  Many people however are not satisfied with blindly following any recommendations, be they nutrition or exercise related. Some folks like to know WHY they are doing something. Fortunately, the Paleo diet has stood not only the test of time, but also the rigors of scientific scrutiny.
Origins and Evolution of Human Diet was an academic web site at the University of Arkansas devoted to discussion of evolution and the human diet. They had good articles on the conferences link. Here is one from the archives: Boyd Eaton's Evolution, Diet and Health which argues that current w-6 : w-3 imbalance together with absolute dietary DHA intake quite low in human evolutionary perspective may be relevant to the frequency of unipolar depression.
Hello there! I am loving the meal plan. Our whole family, 5 of us, started today. I do have a question regarding the shopping list and the recipe portions. Does the shopping list account for doubling recipes? I’m looking at the Chicken Bacin salad which says it’s for 2. I assume I double it for 5 of us, but did I buy enough to do that? I shopped already and followed the shopping list. Thanks!! And sorry if you’ve answered this already!
Strip them from your diet completely. Eliminate the most common craving-inducing, blood sugar disrupting, gut-damaging, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long term health, body composition, and feelings around food. The most important reason to keep reading?
The Garden of Eating: A Produce-Dominated Diet & Cookbook by Rachel Albert-Matesz and Don Matesz presents evidence for a diet of vegetables, fruits, and pasture-fed animal products. Provides a practical plan and 250 delicious, family-friendly, grain- and dairy-free recipes. Buy from the author's page The Garden of Eating. Rachel's blog The Healthy Cooking Coach. The cookbook maintains a perfect rating at Amazon.
The diet ranked last among 38 popular diets evaluated by U.S. News & World Report in its 2016 Best Diets Rankings; one of the raters, dietitian Meridan Zerner said: "We want behavioral changes and dietary changes that are slow and progressive and meaningful."[3] David L. Katz said of the diet: "The grouping [of banned foods] is both random, and rather bizarre from a nutrition perspective. If the idea is good nutrition, cutting out whole grains and legumes is at odds with a boatload of evidence."[1] It was selected as one of the worst health trends for 2013 by Health Magazine.[12]
Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and the Diet Dictocrat by Mary G. Enig, Ph.D. and Sally Fallon. The premise is the culinary traditions of our ancestors, and the food choices and preparation techniques of healthy nonindustrialized peoples, should serve as the model for contemporary eating habits. However, they push whole grains and dairy, which aren't Paleolithic.
The data for Cordain's book only came from six contemporary hunter-gatherer groups, mainly living in marginal habitats.[36] One of the studies was on the !Kung, whose diet was recorded for a single month, and one was on the Inuit.[36][37][38] Due to these limitations, the book has been criticized as painting an incomplete picture of the diets of Paleolithic humans.[36] It has been noted that the rationale for the diet does not adequately account for the fact that, due to the pressures of artificial selection, most modern domesticated plants and animals differ drastically from their Paleolithic ancestors; likewise, their nutritional profiles are very different from their ancient counterparts. For example, wild almonds produce potentially fatal levels of cyanide, but this trait has been bred out of domesticated varieties using artificial selection. Many vegetables, such as broccoli, did not exist in the Paleolithic period; broccoli, cabbage, cauliflower, and kale are modern cultivars of the ancient species Brassica oleracea.[28]
Nutrition & Physical Degeneration by Dr. Weston Price's book puts to rest a lot of myths about diet, dental, physical, and emotional health, and presents the strongest case for a super-nutritious Native (or Paleo) Diet. His book outlines the conditions/causes for exceptional health. A classic that was first published in 1938. The Soil and Health Library has a Book Review by Steve Solomon. If you don't buy the book at least read the review. N.B. If you live in one of the countries where this book is now in the public domain, you can read it online. But not if you live in a country where it is still under copyright protection.
Primal Body-Primal Mind: Beyond the Paleo Diet for Total Health and a Longer Life by Nora Gedgaudas advocates a diet that our paleo ancestors ate. Meat, lots of fat, and seasonal fruits and berries when available. Basically, sugar and starchy carbs are discouraged. You can download a chapter from the author's site. She has a Primal Body, Primal Mind Radio weekly show on Voice of America. It started May 20, 2009, so there are many shows you can listen to. Published June 30, 2011.
In his gruff way, Glassman recounted his story for the faithful: how a novel, exquisitely punishing system of exercise he had designed, centered on the WOD (workout of the day; it's pronounced "wad"), had started in his backwater Santa Cruz gym, then turned into an online phenomenon, then paved the way for 6,775 CrossFit locations (soon to be 10,000), and now was fast becoming its own sport. (This month, the finals of the CrossFit Games will be broadcast live on ESPN2.) He explained the contrarian way he thinks about the CrossFit business (he shuns most new sources of revenue) and how he goes about protecting its brand (viciously).
By the second week I started to notice that my face and my stomach looked less puffy. Score! I saw this as a sign that inflammation in my system was going down. One of the most remarkable changes was in my mood. I felt generally happy and positive. I would say I’m a positive person in general, but I do get stressed out easily. The margin for getting really stressed got a little thicker, and I was simply able to deal better.
Since there will be so many individuals (almost 400) at The Games, expect the first handful of events to be a “culling of the herd”. From what I’m gathering, we can expect to see about 75 - 90% of the field eliminated in the first half of The Games events. The remaining Games events would be more of what we’re used to: 40 men & 40 women competing for a chance at the title.
This is not hard. Don’t you dare tell us this is hard. Fighting cancer is hard. Birthing a baby is hard. Losing a parent is hard. Drinking your coffee black. Is. Not. Hard. You’ve done harder things than this, and you have no excuse not to complete the program as written. It’s only thirty days, and it’s for the most important health cause on earth—the only physical body you will ever have in this lifetime.
Paleo Pals: Jimmy and the Carrot Rocket Ship by Sarah Fragoso. Piper, Phoenix and Parker are not ordinary children–they are super heroes that travel the land helping other children learn about living the healthiest, most exciting, most super lives possible. They are known as The Paleo Pals, and this is a story about how they help out Jimmy, a little boy who is not sure if eating paleo food is even one tiny bit exciting or super. Published February 7, 2012.
You’ll be exposed to a ton of new, delicious recipes. If you know you’re not the cooking type, start simple. Instead of making the fancy egg-bake in a cast-iron pan, grab some eggs, veggies, sausage, and avocado then scramble your breakfast. Top it with (sugar-free) hot sauce, and you'll have yourself a solid meal in seven minutes. Don't be afraid to make that for breakfast five times a week; making similar meals over and over again is easier than trying to whip up (new) complicated ones.
Eat WELL Feel GOOD: Practical Paleo Living by Diane Frampton has over 200 recipes that makes paleo eating simple, delicious, and ultimately, intuitive. So they claim. There are only a few reviews at Amazon. They all like the book, but their lack of details makes it appear that they are not truly independent reviews. The recipes have a Crossfit appeal to them. Chef Rachel Albert has made some of the recipes and posted here [archive.org].

First of all, it’s unclear if it can really live up to its claim to improve overall health by following the diet of our ancestors. While we can all benefit from reducing our intake of processed foods and increasing fruit and vegetable consumption, many dispute whether our ancestors were really all that much healthier than we are today given their significantly shorter life span. In fact, one study even demonstrated that they may have had increased rates of atherosclerosis, or hardened arteries. (5)
And she has a point: Many of the foods on the "no" list have nutritional benefits and can be a smart addition to a healthy diet. "Whole grains, beans and yogurt are really important for our gut health, yet on this diet, they are not allowed," says Brooke Zigler, RD. "By eliminating these food groups, people could be missing out on key nutrients in their diet."
My favorite part of CFA are the people. Everyone that I workout with are so motivating, fun, and down to earth! The coaches, wow YALL ARE INCREDIBLE!! Always so helpful and encouraging! People always ask how I am able to go and workout at 5:30 or 6:30 in the morning every day? And it’s because I’m excited to see everyone!! Having a family like this is so amazing!
I understand the concept of what they’re trying to say, but I feel awkward likening a lackluster cauliflower pizza to dry humping. We’re going to be practicing abstinence for those 30 days. In short, keep your pants on and don’t try to make pancakes. It’s too sexy. It might tempt you to take your pants off eventually and go full-pancake. I’m going to stop talking about taking my pants off now. Perfect.
Plus, I feel like the way I eat directly affects my mood. If I eat sugar, I almost always feel like garbage. If I eat protein and veggies and tons of avocado, I feel stable and much less like I am going to have a stage-four meltdown. Blood sugar swings are also real — no one wants to deal with me when I am hangry. It’s a nightmare. This program is supposed to help with all these things. I desperately wanted to feel better, so I dove in.
Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health by Gary Taubes expounds on his 2002 article in the NY Times (What if It's All Been a Big Fat Lie?) and then in Science Magazine (see below). He shows how public health data has been misinterpreted to mark dietary fat and cholesterol as the primary causes of coronary heart disease. Deeper examination, he says, shows that heart disease and other diseases of civilization appear to result from increased consumption of refined carbohydrates: sugar, white flour and white rice. Or in other words, without using the word Paleolithic, he justifies the paleo diet. Here is an excellent chapter by chapter summary of the book [archive.org].
Buried in the middle of The Revised Metabolic Oncolytic Regimen for Effecting Lysis in Solid Tumors one can find their diet recommendations for tumor control. It has a paleo diet orientation. Protein is 35%, preferably Omega 3 rich. Carbohydrates (also 35%) are only vegetables and fruit, no beans, bread, potatoes, or any grain. Then dietary and supplemental forms of fat should provide 20-30% of (daily) calories.

While the diet as a whole hasn't been well studied, the benefits of cutting packaged foods from your diet could be huge. According to the Harvard School of Public Health, three quarters of the average American's sodium intake (which is almost double what it should be!) comes from commercially prepared foods. And, one Public Health Nutrition study found that people who cook at least five times a week are 47% more likely to be alive 10 years later compared to those who rely more on processed foods.
Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health by Gary Taubes expounds on his 2002 article in the NY Times (What if It's All Been a Big Fat Lie?) and then in Science Magazine (see below). He shows how public health data has been misinterpreted to mark dietary fat and cholesterol as the primary causes of coronary heart disease. Deeper examination, he says, shows that heart disease and other diseases of civilization appear to result from increased consumption of refined carbohydrates: sugar, white flour and white rice. Or in other words, without using the word Paleolithic, he justifies the paleo diet. Here is an excellent chapter by chapter summary of the book [archive.org].
Realistic Details: I think that this will be more challenging if your culinary experience is limited. A lot of people complain about the difficulty of the recipes. The fact is that if you can make eggs and broil or barbecue meat, or even if you can turn on an oven and toss a salad, you will be fine. You might be a little bored with the food if you are not savvy in the kitchen, but it might help if you are really a novice to get the cookbook in addition to the guide.
The digestive abilities of anatomically modern humans, however, are different from those of Paleolithic humans, which undermines the diet's core premise.[4] During the 2.6 million year-long Paleolithic era, the highly variable climate and worldwide spread of human populations meant that humans were, by necessity, nutritionally adaptable. Supporters of the diet mistakenly presuppose that human digestion has remained essentially unchanged over time.[4][5]

I LOVE Whole30. I preach it and I live it. The reason I am only posting 3 stars is because I am really disappointed in this cookbook, which I anticipated for months. I love crockpot meals and soups, and this didn't hardly have anything like that. Most of these meals did not look very appetizing. I don't want to have to purchase odd ingredients for that 1 meal and you'll be doing that with every one of these recipes. I hope they come out with another cookbook that focuses more on altering the more common meals that we are comfortable with.

The Paleo Solution: The Original Human Diet by Robb Wolf, a research biochemist. Readers will understand digestion, how protein, carbohydrate and fat influence hormones, and how this plays into fat loss, health or disease. They'll understand the significance of dietary fats whether the concern is performance, health, longevity, or making your fanny look good in a bikini. The book goes into how lifestyle factors such as sleep and stress influence the hormone cortisol. It gets into basic blood work and what things people should ask their doctor to include to better assess inflammation and health. It also includes a detailed 30-day meal plan and a beginner exercise program. The exercise program is geared to the beginner or someone who is quite de-conditioned but the nutritional info would be helpful for anyone regardless of background. The author's website is Robb Wolf. He likes to pass out the information via weekly podcasts. Here's a video Introduction to the book. And here is an excerpt from the book: How to Keep Feces Out of Your Bloodstream (or Lose 10 Pounds in 14 Days). The many Amazon reviews all rave about the book. Published September 14, 2010.
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Plus, I feel like the way I eat directly affects my mood. If I eat sugar, I almost always feel like garbage. If I eat protein and veggies and tons of avocado, I feel stable and much less like I am going to have a stage-four meltdown. Blood sugar swings are also real — no one wants to deal with me when I am hangry. It’s a nightmare. This program is supposed to help with all these things. I desperately wanted to feel better, so I dove in.

CrossFit Inc. is the developer and provider of the CrossFit® Fitness Program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 14,000 affiliated gyms in CrossFit’s global network. CrossFit Inc. is a leading accredited certificate issuer for physical training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™. To learn more, visit CrossFit.com, Facebook.com/CrossFit or YouTube.com/CrossFitHQ.

Paleo Pals: Jimmy and the Carrot Rocket Ship by Sarah Fragoso. Piper, Phoenix and Parker are not ordinary children–they are super heroes that travel the land helping other children learn about living the healthiest, most exciting, most super lives possible. They are known as The Paleo Pals, and this is a story about how they help out Jimmy, a little boy who is not sure if eating paleo food is even one tiny bit exciting or super. Published February 7, 2012.


Origins and Evolution of Human Diet was an academic web site at the University of Arkansas devoted to discussion of evolution and the human diet. They had good articles on the conferences link. Here is one from the archives: Boyd Eaton's Evolution, Diet and Health which argues that current w-6 : w-3 imbalance together with absolute dietary DHA intake quite low in human evolutionary perspective may be relevant to the frequency of unipolar depression.
Primal Blueprint Quick and Easy Meals: Delicious, Primal-approved meals you can make in under 30 minutes by Mark Sisson and Jennifer Meier. Every recipe is accompanied by an ingredient list, a nutrient list, clearly written instructions, and a picture of the ingredients and a picture of the finished product. Note that this is a primal book and many recipes include dairy. Published March 25, 2011.
What is the Stone Age or Paleo diet? The Stone Age diet, or paleolithic diet, is based on the foods early humans would have eaten in the Stone Age. It may help in weight loss. Supporters argue that, since our genes have changed little in millions of years, items such as meat, herbs, and insects are more suitable foods for humans than grains and flours. Read now
With tender spaghetti squash, crisp bacon, fresh broccoli, and a creamy sauce this Whole30 recipe is a one-dish masterpiece. When you need a rich and simple dish, cook up the spiced coconut milk sauce and bake it with your meat and veggies for an ultra-compliant (and tasty) casserole. Stay more Bulletproof with pastured bacon, plus avoid eating garlic too often.

Note: If you don’t have a grill, you can bake the chicken in the oven. Turn the oven to Broil (or 500°F), and place the raw chicken in a baking dish. Sear the chicken in the oven for 5 minutes. Reduce the oven temperature to 350°F. Brush the chicken with the curry sauce and finish cooking in the oven for 10 to 15 minutes (depending on thickness), until the internal temperature reaches 160°F.
The Paleo diet, also referred to as the caveman or Stone-Age diet, includes lean meats, fish, fruits, vegetables, nuts, and seeds. Proponents of the diet emphasize choosing low-glycemic fruits and vegetables. There is debate about several aspects of the Paleo diet: what foods actually existed at the time, the variation in diets depending on region (e.g., tropical vs. Arctic), how modern-day fruits and vegetables bear little resemblance to prehistoric wild versions, and disagreement among Paleo diet enthusiasts on what is included/excluded from the diet. Because of these differences, there is not one “true” Paleo diet.
Healthy, delicious, and simple, the Paleo Diet is the diet you were designed to eat. If you want to lose weight—up to seventy-five pounds in six months—or if you want to attain optimal health, The Paleo Diet will change your life now. Dr. Loren Cordain, the world's leading expert on Paleolithic nutrition, demonstrates how by eating all the lean meats and fish, fresh fruits, and nonstarchy vegetables you want, you can lose weight and prevent and treat heart disease, cancer, osteoporosis, metabolic syndrome, and many other illnesses. Incorporating all the latest breakthroughs in Paleo nutrition research, this new edition of the bestselling The Paleo Diet includes six weeks of meal plans to get you started on the Paleo path to weight loss, weight control, increased energy, and lifelong health.
The 15 sanctioned events for the 2019 CrossFit Games are in chronological order:[25] Dubai CrossFit Championship (Dubai), Australian CrossFit Championship (Broadbeach), Wodapalooza (Miami), CrossFit Fittest in Cape Town, CrossFit Strength in Depth (London), Asia CrossFit Championship (Shanghai), Mid-Atlantic CrossFit Challenge (Baltimore), CrossFit Italian Showdown (Milan), Brazil CrossFit Championship (São Paulo), CrossFit Lowlands Throwdown (Apeldoorn), Down Under CrossFit Championship (Wollongong), Reykjavik CrossFit Championship (Reykjavik), Rogue Invitational (Columbus, Ohio), CrossFit French Throwdown (Paris), and the Granite Games (St. Cloud, Minnesota).[19][26][27][28][29] There are 21 sanctioned events announced for the 2020 season.
Jan Engvald has studied food and health thoroughly in the literature. In Unexpected facts on... food he shows that today's health advice (more or less unchanged for more than 30 years) is a direct cause to the increase in national diseases like coronary heart disease, stroke, cancer, obesity, adult-onset diabetes, allergy, eye diseases, etc. His findings are low-carb and high-fat, close to paleo, though he allows high fat dairy.
As CrossFit gets bigger and bigger, Glassman is no longer the underdog. Well-known employees and boxes have been tossed out after clashing with Glassman or voicing disagreements with the CrossFit approach to fitness or nutrition--or, in particular, criticizing other CrossFitters close to Glassman. In 2009, Robb Wolf, one of the first affiliates, was exiled. "You have to kowtow and not let your star shine too brightly," Wolf says. "He's always had this tendency toward incredible kindness, but he also has this rattlesnake intensity and cruelty."
It’s easy to find more guidance online, but a book also makes a handy reference. "The Paleo Diet," for example, outlines basic Paleo principles and offers three “levels” that allow for different degrees of cheating – three “open meals” per week on the “entry level” plan, two on “maintenance” and just one on “maximal.” Depending on the level, you might also get “transitional” condiments (low-fat dressing and salsa) and drinks (coffee, beer or wine in moderation) to wash down the meat and plants. You can use the levels as you like. Start with the first and move gradually to the more restrictive – or just stay put. For more dramatic changes, head right to the third.
Buried in the middle of The Revised Metabolic Oncolytic Regimen for Effecting Lysis in Solid Tumors one can find their diet recommendations for tumor control. It has a paleo diet orientation. Protein is 35%, preferably Omega 3 rich. Carbohydrates (also 35%) are only vegetables and fruit, no beans, bread, potatoes, or any grain. Then dietary and supplemental forms of fat should provide 20-30% of (daily) calories.
It was within this context that Glassman began ramping up his affiliation program. This was growth without a safety net: Anyone who passed his two-day seminar could apply to open a box, call it CrossFit, and then rush paying customers through squats and snatches or whatever crazy WOD they dreamed up. To Glassman, himself a passionate libertarian, this was the right thing to do: He wants his affiliates to be free to open up a box in a garage or a warehouse or wherever else, and train how they want, and charge what they want. They should have the opportunity he had. He detests supposed experts who say their certification or education makes them better than him or his people. At the end of the day, he believes, the free market will provide all the necessary quality control.
Research into the weight loss effects of the paleolithic diet has generally been of poor quality.[10] One trial of obese postmenopausal women found improvements in weight and fat loss after six months, but the benefits had ceased by 24 months; side effects among participants included "weakness, diarrhea, and headaches".[10] Any weight loss caused by the diet was merely the result of calorie restriction, rather than a special feature of the diet itself.[10]
If you've been on the Whole30 and counting down the days until February 1st, step away from the cheese! Before you transition back to your normal diet, here are five solid lessons that I learned from the eating plan that I stuck with even after the 30 days were up. Not only did following them beyond the 30 days prevent me from rebounding back to my higher weight, but they also help keep me on the straight and narrow the rest of the year when I’m not following the program.
A homemade fixing for enchiladas, taco salad, tacos, or even burritos, this Whole30 recipe can be Bulletproof, too. Replace chicken broth with bone broth, then double-check your spices. It’s best to use fresh, high-quality spices and flavorings as much as possible so you can steer clear of any toxic mold. As always with Bulletproof, grass-fed beef is key.
The New Evolution Diet: What Our Paleolithic Ancestors Can Teach Us about Weight Loss, Fitness, and Aging by Arthur De Vany. Art is the grandfather of the "Paleo Lifestyle" movement. The plan is built on three principles: (1) eat three meals a day made up of nonstarchy vegetables, fruits, and lean proteins; (2) skip meals occasionally to promote a low fasting blood insulin level; and (3) exercise less, not more, in shorter, high-intensity bursts. Note that the book is anti-fat. All oils are to be avoided, though canola is considered okay for higher temperatures. Egg yolks are to be skipped now and then. Published December 21, 2010.
The groundbreaking Whole30 program has helped countless people transform their lives by bringing them better sleep, more energy, fewer cravings, weight loss, and new healthy habits that last a lifetime. In this cookbook, best-selling author and Whole30 co-creator Melissa Hartwig delivers over 150 all-new recipes to help readers prepare delicious, healthy meals during their Whole30 and beyond.
The Paleo diet has been associated with many health benefits from better blood sugar levels to reduced inflammation. Considered one of the best diet plans for weight loss because it’s high in protein and fat and emphasizes nutrient-rich foods, it may also increase satiety and help correct nutrient deficiencies. Still, the diet has remained the subject of much controversy in recent years.
The program was created by wife and husband Melissa Hartwig and Dallas Hartwig in 2009.[6] They both became certified sports nutritionists; he worked as a physical therapist, and she was working at an insurance company during the day and doing nutritional consulting in her spare time. She quit her job to run the Whole30 business in 2010.[7] They co-authored It Starts With Food (2012) and The Whole30: The 30-Day Guide to Total Health and Food Freedom (2015).[8] They separated in 2015.[9] Melissa Hartwig took over the business,[7] and published Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food in 2016.[10]
For your body to enter ketosis, a good percentage of your calories (generally, somewhere between 60-80%, according to keto experts) needs to come from fats (this is why people frequently associate the Keto Diet with foods like bacon, even though most nutritionists say it's better to eat healthier items like avocados, nuts and seeds, eggs, and lean meats). The idea is that all of that fat-burning will help you lose weight, says Kizer.
Can a vegan diet help you lose weight? People become vegan for a variety of reasons, from animal welfare and sustainability to improved heart health or weight loss. Learn how a vegan diet may help people lose extra weight and maintain a healthy weight long-term. We also look at the best foods to try and tips to make the transition to a vegan diet easier. Read now
In his gruff way, Glassman recounted his story for the faithful: how a novel, exquisitely punishing system of exercise he had designed, centered on the WOD (workout of the day; it's pronounced "wad"), had started in his backwater Santa Cruz gym, then turned into an online phenomenon, then paved the way for 6,775 CrossFit locations (soon to be 10,000), and now was fast becoming its own sport. (This month, the finals of the CrossFit Games will be broadcast live on ESPN2.) He explained the contrarian way he thinks about the CrossFit business (he shuns most new sources of revenue) and how he goes about protecting its brand (viciously).
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