He was in Seattle on business. The calendar that morning said Thursday, but Glassman's gut said the mall, and the day had meandered from there. He had bought himself and his pilot new blaze-orange parkas at Mountain Hardwear, and taken his girlfriend to Tiffany's to buy her a diamond pendant for her birthday. At first, the Tiffany's staff had eyed him suspiciously: With his faded jeans, his parka, and the backward red baseball cap over his scraggly wisps of gray hair, the 56-year-old looked as if he had wandered in from a tailgate party somewhere or might whip out a hammer for a smash-and-grab. But then, it turned out the saleswoman was one of them. Her sinewy body should have been a giveaway. "Greg Glassman!" she said, looking at his credit card. "My husband was with you last night!"
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
Two years ago, I dropped 30 pounds (and kept it off) by doing the Whole30 and continuing to eat well in the months that followed. During the 30 days on the program, I lost 11 pounds. And for me, completing it helped me form healthy habits (like reading labels and not smothering everything in cheese), taught me how to cook an arsenal of healthy recipes I actually enjoyed eating and most importantly (and the reason why I do it every January), showed me how incredible my body feels when I'm not pumping it full of sugar and alcohol. These lessons stuck with me well past the 30 days, allowing me to drop an additional 19 pounds by April of that year and finally reach my goal weight.
Like the Paleo Diet, the Keto Diet is low in carbs. But the primary goal of the Keto Diet is to put your body into a state of ketosis, which is when your body uses fat instead of carbohydrates as its primary energy source. When your body enters ketosis, fat travels to the liver and makes an acid called ketones, which enter your bloodstream and are converted into energy.
At CrossFit, some coaches refer to this as “Uncle Rahbdo,” though it’s not something funny or enjoyable. You can read all about the condition and issues it can cause here. This typically occurs with (primarily male) ex-athletes who have not exercised for a while and come back trying to prove something, and end up working at a higher intensity than their body can handle.
But in the Times article--headlined "Getting Fit, Even If It Kills You"--Glassman used the kind of tough-guy talk he used to shout at CrossFitters during their WODs. "It can kill you...I've always been completely honest about that," he said. "If you find the notion of falling off the rings and breaking your neck so foreign to you, then we don't want you in our ranks." Punctuating his blunt attitude, he had led his October journal article with a cartoon of a new clown, Uncle Rhabdo, who stands exhausted before a dialysis machine, his kidneys splattered in a pool of blood. The Times mentioned that, too.
ICYMI: Whole30 is an elimination-style diet that asks dieters to ban all soy, dairy, grains, alcohol, legumes, and added sugars from their diet for 30 days straight. The point is to flush your system, so when the 30 days are up, you can slowly add different food groups back and get a sense of which ones have been secretly affecting your physical and mental health. The creator, Melissa Hartwig, also says Whole30 will change your entire relationship with food.