The main benefit of Whole30 though is to see how certain food groups affect your body. If you normally eat everything, you'll never really know if dairy may be making you bloated or if grains may be upsetting your stomach. By cutting out most of the food groups and processed foods for 30 days and slowly reintroducing them into your diet, you'll be able to spot which foods are doing what to your body. 
You’ll lose weight because any time you restrict entire food groups, your calorie intake tends to be lower, Sandon says. And whenever you burn more calories than you consume, you'll have weight loss, she says. (2) The focus on lean protein, fruits, and vegetables over calorie- and sodium-rich processed foods can also contribute to weight loss, though she also points out that the paleo diet wasn’t created to be a weight loss diet. (3)
You're not tracking calories. You won't feel hungry. You won't be eating based on a points system. You're going to miss your morning doughnuts, but this isn't like any diet you might be used to. Whole30 co-founder Melissa Hartwig actually doesn't like calling the Whole30 a "diet" at all. “Most diets are spent white-knuckling your way through deprivation, restriction, hunger, tuning out your body’s signals, and obsessing over tracking and weighing your food,” Hartwig says. She doesn't think that type of behavior is sustainable, and if you've ever tried dieting, you probably agree.
The digestive abilities of anatomically modern humans, however, are different from those of Paleolithic humans, which undermines the diet's core premise.[4] During the 2.6 million year-long Paleolithic era, the highly variable climate and worldwide spread of human populations meant that humans were, by necessity, nutritionally adaptable. Supporters of the diet mistakenly presuppose that human digestion has remained essentially unchanged over time.[4][5]
One of the most interesting experiments comes after you finish Whole30 and slowly start adding foods back into your diet. You get to test how foods you stopped eating during the month affected you after you added them back in. The most shocking for me? Legumes make me feel bloated (they just do!). When I added gluten back, the next day I broke out in a rash. And now that I've curbed my "sugar dragon" (that's what they call sugar cravings on Whole30), I try to avoid sugar as much as humanly possible. In fact, December came after my Whole30 experience, so of course I indulged in a few glasses of wine at a holiday party, and BOOM — my skin broke out. Now I have a better idea of what to avoid altogether, and what to watch if I do decide to indulge.
The following links tend towards news reports of scientific studies that point out some positive aspect of the paleo diet. If you are looking for current news reports, I suggest signing up for Google Alerts for the Type: News. I have three set up, for: "caveman diet," "paleo diet," and "paleolithic diet." You can also set them up for blogs and/or websites.

Two friends and I discussed the article, and then one proposed something unbelievable: "We should do Whole30 together." After considering what Philipps' had to say about it, I decided to give it a try. Then Health editor in chief Lori Leibovich asked me to document my Whole30 experience with daily video diaries on Health Instagram stories, and I knew there was no turning back. I was about to do my first diet ever.
One of the most interesting experiments comes after you finish Whole30 and slowly start adding foods back into your diet. You get to test how foods you stopped eating during the month affected you after you added them back in. The most shocking for me? Legumes make me feel bloated (they just do!). When I added gluten back, the next day I broke out in a rash. And now that I've curbed my "sugar dragon" (that's what they call sugar cravings on Whole30), I try to avoid sugar as much as humanly possible. In fact, December came after my Whole30 experience, so of course I indulged in a few glasses of wine at a holiday party, and BOOM — my skin broke out. Now I have a better idea of what to avoid altogether, and what to watch if I do decide to indulge.
We don’t follow fads, trends or other “fitness and health” gimmicks. What we do is not easy, it’s hard, but it produces results! We build strength as the primary outcome of our training. Using the squat, press, deadlift, bench press and other lifts, we build functional strength. Once clients have a strength foundation, they can expand their fitness into other areas for life, recreation of sport using conditioning and skill work.

So, with my sister-in-law as my Whole30 guide, I successfully followed the program for the entire month of November. The beginning was really bumpy for me — I am truly an emotional eater and I am absolutely addicted to sugar. But once it was done, it was clear to me that the benefits outweighed the challenges. I now have a whole new understanding and respect for my body and a newfound control over the food I put in my mouth. Full disclosure that the Whole30 diet affects everyone differently, but here are the seven biggest changes I saw in myself after 30 days:
We love nuts and they are decidedly paleo diet friendly. Be careful though, as cashews are high in fat and, for some reason, it’s incredibly easy to eat an entire jar of them in one sitting (that’s not just us, is it?). If you’re trying to lose weight, limit the amount of nuts you’re consuming. Otherwise, have at it. I mean, you can’t beat a good almond/pecan/walnut mix, can you?
A number of randomized clinical trials have compared the paleo diet to other eating plans, such as the Mediterranean Diet or the Diabetes Diet. Overall, these trials suggest that a paleo diet may provide some benefits when compared with diets of fruits, vegetables, lean meats, whole grains, legumes and low-fat dairy products. These benefits may include:
All this said, I still think it's worth buying if you are looking for more variety in your Whole 30 meals. I think the least complicated section is breakfast and lots of them look delicious. However, anticipate that this cookbook may surprise some people who were used to the recipes and format from the 30 Day Guide. This one is definitely more work. I would love to see one like the 30 Day Guide, with more one pot meals, "make it a meal" options, etc...
This is Hartwig's No. 1 tip when it comes to success on the Whole30. No more grabbing a slice of pizza on the way home from work. "Before day one, you should have your first week of meals planned, grocery shopping done, pantry stocked, and you should have some Whole30-compliant emergency food stashed away," Hartwig says. Here's a Whole30-approved grocery list to get you started.
Glassman is getting used to this kind of surprised recognition. The man who invented the WOD, the world's most beautifully addictive workout, doesn't look like a paragon of clean living. He doesn't look like a paragon of anything. But then, Glassman enjoys defying conventional notions of good sense and good taste and good practice. And yet the business succeeds. So far, phenomenally.
The program was created by wife and husband Melissa Hartwig and Dallas Hartwig in 2009.[6] They both became certified sports nutritionists; he worked as a physical therapist, and she was working at an insurance company during the day and doing nutritional consulting in her spare time. She quit her job to run the Whole30 business in 2010.[7] They co-authored It Starts With Food (2012) and The Whole30: The 30-Day Guide to Total Health and Food Freedom (2015).[8] They separated in 2015.[9] Melissa Hartwig took over the business,[7] and published Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food in 2016.[10]
Downsides: Prepare for a bit of a rise in grocery cost. Prepared foods cost less than whole foods. This is American governmental ag subsidies in a nutshell. It's unfortunate and unfair, but true. Also, as others have mentioned, you will be in the kitchen more. Again, it helps if one of you cooks and the other cleans up. It's a little annoying to be sure, but the results are more than worth the annoyances. It is also very difficult to eat out. You pretty much are limited to places that are expensive and accommodating, delis where you know and trust the ingredients, or Chipotle. Again, the slight isolation (if you can do this or at least begin it when you have a little time to spare and don't have a lot of socializing) helped.
Oils are trickier. Loren Cordain, Ph.D., founder of The Paleo Diet Movement, breaks down which oils are healthy on the paleo diet: olive, walnut, flaxseed, macadamia, avocado and coconut oils are all allowed because they were gathered directly from the plant. While our hunter-gatherer ancestors probably did not consume flaxseed oil, it is allowed because of its content of high alpha-linolenic acid (ALA), a type of heart-healthy, anti-inflammatory omega-3 fatty acid.

Contrary to popular belief, fat doesn’t make you fat; carbs do (and the Standard American Diet contains a ton of them!). Natural oils and fats are your body’s preferred sources of creating energy, so it’s best to give your body what it’s asking for. The following are some of the best types of paleo diet oils and fats that you can give your body if you’re in need of some additional energy.

Alcohol is a no-no if you are strict paleo. Beer is made from grains, and liquor also contains traces of gluten. But, good news for cider-lovers: most hard ciders are gluten-free, so they are allowed. Check the label to be sure. Red wine is more accepted in the paleo community because it contains the antioxidant resveratrol, but sorry chardonnay lovers, white wine is technically not allowed.

So rather than a food-related reward for working so hard the last 30 days, why not reward yourself with something you’ve been wanting. This doesn’t have to be something tangible, just whatever you want. Personally, I would love to get some new clothes, food props, or go out on a (kidless) date with my husband. You get the idea, something that appeals to you but that isn’t food. We’re not dogs, we don’t need treats for good behavior.
Videos shot with a fisheye lens or similar lens may be rejected due to the visual distortion these lenses cause. If an athlete needs someone to adjust their camera during the WOD to capture all movements, this is acceptable, as long as the flow of the workout and the athlete is in view the whole time. It is the athletes responsibility to ensure their video meets the standard.
Paleo diets are based on a simple premise – if the cavemen didn’t eat it, you shouldn’t either. So long to refined sugar, dairy, legumes and grains (this is pre-agricultural revolution), and hello to meat, fish, poultry, fruits and veggies. The idea is that by eliminating modern-era foods like highly-processed carbs and dairy, you can avoid or control “diseases of civilization” like Type 2 diabetes and heart disease, and likely lose weight too. What you eat and how much depend on your goals or the specific program you’re on, if you choose to follow one. The high-protein diet is ranked poorly among U.S. News experts, who consider it too restrictive to be healthy or sustainable.
At CrossFit, some coaches refer to this as “Uncle Rahbdo,” though it’s not something funny or enjoyable. You can read all about the condition and issues it can cause here. This typically occurs with (primarily male) ex-athletes who have not exercised for a while and come back trying to prove something, and end up working at a higher intensity than their body can handle.

At The Clean Slate Cafe, our Whole30 Approved partners Applegate, Spindrift Sparkling Water, Kettle & Fire Bone Broth, Primal Kitchen, Chomps, and Primal Palate collaborated on The Clean Slate Cafe, our completely Whole30 compliant pop-up restaurant. They served Whole30 meals to over 1500 guests in NYC over the course of 3 days! Enjoy this little peek into the opening night party. The Clean Slate Café is a testament to the fact that when our partners come together to serve our community, incredible things happen. What #Whole30Approved collaboration would you love to see?

Strip them from your diet completely. Eliminate the most common craving-inducing, blood sugar disrupting, gut-damaging, inflammatory food groups for a full 30 days. Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long term health, body composition, and feelings around food. The most important reason to keep reading?
As of right now, 162 countries have licensed CrossFit affiliates. Because of the Open alone, all of these countries will now be represented at the 2019 CrossFit Games. In 2018, there were only 32 different flags represented at the Games. Greg Glassman is determined to ensure every country that practices CrossFit sends an athlete to the Games. Here’s how...

Glassman is proud of his role in all this, but the system puts him and CrossFit at a very real risk. As the world of CrossFit grows, as more businesses enter and profit, and his share of it becomes smaller, CrossFit's greatest success--gaining mainstream acceptance as exercise and a sport--could turn it generic, like baseball or skiing. "One of our greatest fears is becoming escalator," says Dale Saran, CrossFit's general counsel, referring to what was once a trademarked name brand of Otis Elevator. So, although Glassman keeps the CrossFit business model radically loose and open, he protects the brand name with an iron fist.
On Day 4, I reached for a beef jerky stick from Epic. I simultaneously took a big bite while turning over the packaging to read the label. When I saw it on the ingredients list, I stopped mid-chew: "honey." I immediately spit the partially chewed jerky in my garbage can. Close one. After that, I always read the labels on my food twice before eating a morsel.
The paleo diet (also nicknamed the caveman diet, primal diet, Stone Age diet, and hunter-gatherer diet) is hugely popular these days, and goes by one simple question: What would a caveman eat? Here, we explain what the paleo diet involves, its pros and cons, and, ultimately, what a modern person needs to know to decide whether or not to take the paleo diet plunge.

We want you to be a part of our community. We want you to take this seriously, and see amazing results in unexpected areas. We want you to look, feel, and live better than you have in years—or maybe ever. We want you to find lasting food freedom. Even if you don’t believe this will actually change your life, if you’re willing to give it 30 short days, DO IT. It is that important. We believe in it that much. It changed our lives, and we want it to change yours too.


The barbell may be pre-loaded to a start weight. The athlete has to load their own bar. No pit crews or assistance is allowed. The barbell must start on the ground. The athlete may then lift the bar from the ground and get it to an overhead position in any variation detailed above. As long as they are locked out with hips and knees at full extension before starting each rep. However, you may squat snatch the first rep if you wish.
Primal Body-Primal Mind: Beyond the Paleo Diet for Total Health and a Longer Life by Nora Gedgaudas advocates a diet that our paleo ancestors ate. Meat, lots of fat, and seasonal fruits and berries when available. Basically, sugar and starchy carbs are discouraged. You can download a chapter from the author's site. She has a Primal Body, Primal Mind Radio weekly show on Voice of America. It started May 20, 2009, so there are many shows you can listen to. Published June 30, 2011.

CrossFit NYC was the sixteenth (of now over ten thousand) CrossFit affiliates. We were the first in New York (2005). Our coaching staff is the largest and most experienced of any CrossFit affiliate in the world. We have supervised over 75,000 CrossFit classes totaling nearly 1 million workouts. Our members include professional athletes and dancers, desk jockeys and stay-at-home moms, celebrities and grandparents. If you live in New York and you want to get in the best shape of your life, CrossFit NYC is the place to be.


A few days ago I was delighted to learn that Dr. Oz was going to again feature The Paleo Diet on his nationally syndicated television show along with one of my co-authors, Nell Stephenson, of The Paleo Diet Cookbook. I tuned into the Dr. Oz show and was happy about most of what I saw except for Chris Kresser, expounding upon the health virtues of a food group, beans and legumes, that definitely are not Paleo. Please read the following...
If you find that you eat more than you planned at dinner, and don’t have any leftovers, my fallback is always Chicken Salad, tuna salad, egg salad, or a simple green salad. Something simple and you can’t go wrong with any of those. I didn’t include ingredients in the Grocery List for these extras, but maybe something to keep on hand just in case, you know?
The Paleo Diet focuses on foods that are high in protein, low in carbs, and rich with fiber. There's a strong emphasis on meat, fruits, and vegetables — basically, anything our ancestors would have consumed more than 10,000 years ago during the Paleolithic era. (There's actually some truth to this: in July 2018, when researchers identified the stomach contents of the 5,300-year-old mummy Otzi, they found that his last meal was high-fat and contained "animal and plant remains," making it pretty Paleo-friendly.)

To get an idea of what that means, we turned to the experts, including Loren Cordain, PhD, a professor emeritus at Colorado State University in Fort Collins, Colorado, and the author of The Paleo Diet; Erin Holley, RD, of Ohio State University Wexner Medical Center in Columbus, Ohio; and Lona Sandon, PhD, RD, an assistant professor of clinical nutrition at the University of Texas Southwestern Medical Center in Dallas.
The Paleolithic Prescription: A Program of Diet & Exercise and a Design for Living by S. Boyd Eaton, M.D., Marjorie Shostak and Melvin Konner. This book, published in 1988, was the start of the Paleolithic diet movement. Its recommendations are not in line with what today is considered a paleo diet, as whole grain breads and pastas, legumes and some low fat dairy products are allowed. However, it is still a profoundly important book. Used books are available for a reasonable price.

Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health by Gary Taubes expounds on his 2002 article in the NY Times (What if It's All Been a Big Fat Lie?) and then in Science Magazine (see below). He shows how public health data has been misinterpreted to mark dietary fat and cholesterol as the primary causes of coronary heart disease. Deeper examination, he says, shows that heart disease and other diseases of civilization appear to result from increased consumption of refined carbohydrates: sugar, white flour and white rice. Or in other words, without using the word Paleolithic, he justifies the paleo diet. Here is an excellent chapter by chapter summary of the book [archive.org].


While no independent research has been conducted on the Whole30 diet specifically, diets like this one that eliminate entire food groups are bound to make you drop weight, experts say. That was the case for 96 percent of 1,600 Whole30 participants, according to a survey by the company. Most Whole30 dieters lost between 6 and 15 pounds, the survey found. But experts worry that restrictive diets with no room for error can set followers up for failure and prompt them to put the pounds back on – and then some – once the diet is over.
To get an idea of what that means, we turned to the experts, including Loren Cordain, PhD, a professor emeritus at Colorado State University in Fort Collins, Colorado, and the author of The Paleo Diet; Erin Holley, RD, of Ohio State University Wexner Medical Center in Columbus, Ohio; and Lona Sandon, PhD, RD, an assistant professor of clinical nutrition at the University of Texas Southwestern Medical Center in Dallas.
Due to CrossFit's official partnership with Reebok, competitors at the 2015 Games were banned from wearing Nike footwear.[32] Nike arranged for several trucks to be parked near the main entrance to the arena, which served as mobile billboards with the slogan "Don't ban our shoe, beat our shoe".[33] The partnership also prohibits Nike from labeling its Metcon shoes as intended for CrossFit – the brand uses the term "high intensity training" instead.[32]
For most people the fact the Paleo diet delivers the best results is all they need. Improved blood lipids, weight loss, and reduced pain from autoimmunity is proof enough.  Many people however are not satisfied with blindly following any recommendations, be they nutrition or exercise related. Some folks like to know WHY they are doing something. Fortunately, the Paleo diet has stood not only the test of time, but also the rigors of scientific scrutiny.
Prior to starting, athletes should state their name, and clearly show and state the weights and equipment to be used. All video submissions must be uncut and unedited in order to accurately display the performance. A clock or timer, with the running workout time clearly visible should be in the frame throughout the entire workout. Shoot the video from an angle so ALL exercises can be clearly seen meeting the movement standards. At the end of part B, you must declare the weight you successfully lifted and show the camera the barbell.

The Paleo diet includes nutrient-dense whole fresh foods and encourages participants to steer away from highly processed foods containing added salt, sugar, and unhealthy fats. However, the omission of whole grains, dairy, and legumes could lead to suboptimal intake of important nutrients. The restrictive nature of the diet may also make it difficult for people to adhere to such a diet in the long run.  More high-quality studies including randomized controlled trials with follow-up of greater than one year that compare the Paleo diet with other weight-reducing diets are needed to show a direct health benefit of the Paleo diet. Strong recommendations for the Paleo diet for weight loss cannot be made at this time.


Thank you for all of this. I’m going to give it a try. I’m trying to get rid of some added weight and more importantly I have GERD and can’t deal with the pain anymore. I’m completely overwhelmed by the side effects of the prescribed medication I was told to take. The cure sounds worse than the disease. You’ve taken all the stress of trying to figures all of this out off of me and that is truly appreciated. Thank you for all of your hard work. I look forward to starting week 1.
The Paleo diet can be traced back to gastroenterologist Walter Voegtlin, who brought up the idea of eating like our ancestors in 1975 in his book “The Stone Age Diet.” A decade later, researchers Melvin Konner and Stanley Boyd Eaton published a paper on the paleo diet in the New England Journal of Medicine, which is considered one of the foundations of the Paleo diet as we know it today.
Update: So today is day 18 on my Whole30 journey. I just wanted to let you guys know that there is a lot of cooking involved with this program. I'm actually tired of cooking, which is why I started making large meals to freeze for the week. It actually works out well for me, especially since I don't mind eating the same food everyday. I've also been drinking a lot of tea and water. I feel like it is helping to flush out more toxins from my body. I has been approximately four days since my previous review and I lost an additional 2 pounds on this journey. I have so much energy that I actually am unable to sit still like I used to. I guess I was depressed before going on this journey so the Whole30 has actually improved my mood as well. I go for a walk every day and I've actually started a new workout program!

Fattening cattle with corn changes the lipid balance and is clearly not the natural diet for a grass eating cow. In Simple change in cattle diets could cut E. coli infection researchers have found that when cattle were fed hay or grass for just five days before slaughter, much less E. Coli cells were present in the animal's feces and virtually all surviving E. coli bacteria were not acid-resistant and were killed by human stomach acid.
An early client of Glassman's described the CrossFit experience as "agony coupled with laughter." Glassman liked that. It was as if his increasingly fit posse had a subversive secret: combinations of exercises that seemed strange and reckless and maybe dangerous to the ignorant. When Elizer, who volunteered to build the website, asked Glassman if he had a logo in mind, Glassman thought about the idea of agony mixed with laughter, then thought about thumbing his nose at all the ho-hum personal trainers he had ever endured. He came up with a vomiting clown. He called it Uncle Pukie.
In fact, the health benefits of the paleo diet are unproven. "Our ancestors ate this way and didn't have many of the chronic diseases we do, but that doesn't mean the food they ate is the reason why; drawing that conclusion would be like saying we live three times longer than our Paleolithic ancestors because we eat fast food," says Christopher Ochner, MD, research associate at the New York Obesity Nutrition Research Center at St. Luke's and Roosevelt Hospitals. Still, a handful of small studies have tried to determine if a paleo diet is a healthier diet. One small study published in the journal Diabetologia found that the diet improved blood sugar over 12 weeks compared to a Mediterranean one that allowed grains, low-fat dairy, and oils, but it's hard to say whether researchers would come to the same results in a larger study.
If you were to eat an unlimited amount of red meat (which the paleo diet technically allows), you may see your heart health suffer. While experts applaud the omission of packaged and processed foods like cake, cookies, chips, and candy — which are well known to be bad for your ticker — they’re not crazy about the fact that paleo doesn’t allow you to eat whole grains, legumes, and most dairy. Whole grains in particular have been linked with better cholesterol levels, as well as a reduced risk of stroke, obesity, and type 2 diabetes. (13) These are all comorbidities of heart disease. (14)
Ideally one should eat a wide variety of proteins from as many animal sources as possible. One need not and should not avoid fatty cuts of meat, particularly if consuming pastured sources. An often overlooked piece of the paleo diet in popular culture is an over-reliance on standard cuts of meat, at the expense of organ meats, bone broth and other collagen sources. For more information on the historical and practical aspects of consuming a more balanced protein intake, check out the Weston A. Price Foundation. If weight-loss is a goal, protein makes you feel satisfied between meals.
Soon, Glassman started advertising seminars. For $4,500 plus airfare and accommodations, he would come to you. Or, for $1,000 a head, people could come to Soquel. He would lecture on everything he had concluded about fitness and run participants through workouts. Meanwhile, CrossFit.com devotees were attracting followers of their own. Robb Wolf, a biochemist and former powerlifter from Seattle, visited the Glassmans in early 2002. He and some friends were starting a little gym--could they call it CrossFit?
This is one of the best cookbooks I have ever purchased and I have nearly 100! Most cookbooks I might find 3-4 good recipes out of dozens. Out of the 150 recipes in this book there are maybe 10 that I wouldn't make but 140 I would! The pictures are great! The recipes are delicious. I don't really even feel like I'm eating healthy because the food just tastes so great!
To the outside world, though, as Glassman's company has exploded from a cult fitness website to a gym concept primed to have more locations than Curves by the end of 2013, CrossFit can appear risky, unhinged: Here is a fitness routine that has sent people to the hospital, overseen by people who may have had no more than two days of instruction. (Although every real trainer I met had considerable experience and was genuinely excellent, I attended the seminar and passed the test on my fourth day reporting this story. I am, believe me, no fitness savant.) And it's all led by a man who, in a 2006 CrossFit.com comment, wrote, "We have a therapy for injuries at CrossFit called STFU." As in, Shut the f-k up. That's enough to make even the most devoted laissez faire-ists get a little, well, Uncle Pukie.
Since then, I've reintroduced legumes, soy, added sugar, and dairy back into my diet. Since I'm lactose intolerant, I was most afraid of dairy, but it seems as of my dairy intolerance has disappeared, which is an unexpected positive. I definitely sleep worse, though, and feel more bloated when I enjoy dairy or carbs with gluten. So going forward, I'll be eating these with more moderation than before.

Do not step on the scale or take any body measurements for 30 days. The Whole30 is about so much more than weight loss, and to focus only on body composition means you’ll overlook all of the other dramatic, lifelong benefits this plan has to offer. So, no weighing yourself, analyzing body fat, or taking comparative measurements during your Whole30. (We do encourage you to weigh yourself before and after, so you can see one of the more tangible results of your efforts when your program is over.)
Between 2009 and 2018, competitors qualified for the Games through participation at CrossFit Games regional events. For the 2019 Games, CrossFit, Inc. discontinued hosting the Regional qualifier and instead sanctioned independent fitness events as qualifiers separate from the Open. Most of the sanctioned events were already widely participated in by CrossFit Games athletes, often used as a part of off-season training, around the world. Each sanctioned event has its own rules for participation, but athletes that attend the sanctioned events are either by invite or through the event's qualification process.
“Overall competitor seeding at the Games will be determined by athletes' scores in the 2019 worldwide CrossFit Open. Athletes who do not participate in the Open (and thus do not receive an Open score) will receive the lowest seeding and will compete in the first qualifying heats at the 2019 Games. Higher seeded athletes will compete in later heats. Any athlete who qualifies for the Games as a national champion or with a top-twenty placement in the 2019 Open can improve their seeding and possibly qualify for a bye out of the first qualifying elimination round by winning a sanctioned event, regardless of whether that sanctioned event occurs before or after the Open in the 2019 competitive season.”
But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
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