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The program was created by wife and husband Melissa Hartwig and Dallas Hartwig in 2009.[6] They both became certified sports nutritionists; he worked as a physical therapist, and she was working at an insurance company during the day and doing nutritional consulting in her spare time. She quit her job to run the Whole30 business in 2010.[7] They co-authored It Starts With Food (2012) and The Whole30: The 30-Day Guide to Total Health and Food Freedom (2015).[8] They separated in 2015.[9] Melissa Hartwig took over the business,[7] and published Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food in 2016.[10]
Fruits are not only delicious, but they’re also great for you. That said, fruits (even paleo-approved ones) contain large amounts of fructose which, while much better than HFCS (high-fructose corn syrup), is still sugar. If you’re looking to lose weight on the paleo diet, you’ll want to cut back on your fruit intake and focus more on the vegetables allowed on the paleo diet. However, feel free to have one to three servings of fruit a day. Check out this list of paleo diet fruits and see if you’re not hungry by the end! (We’ll admit, we’re partial to blackberries!)
However, placing certain food groups on your "do not eat" list does have the potential work against you. "When a person sees the foods as 'off limits,' and consuming them is somehow breaking a rule and therefore sees themselves as a 'bad person,' mental damage is what is going to ensue long term versus the 30-day health benefits that you will receive," Smith cautions.

I often get caught up in focusing on numbers and scales, so I decided not to officially weigh myself before or after Whole30. But I can attest that everything about my body just felt better. I know saying something like "I lost eleven pounds" would sound much more convincing, but I could see that my stomach was slimmer, as was my face (which is awkwardly the first place I gain weight).
The Soft Science of Dietary Fat is a summary of an article in Science Magazine reporting that mainstream nutritional science has demonized dietary fat, yet 50 years and hundreds of millions of dollars of research have failed to prove that eating a low-fat diet will help you live longer. In fact, there are good reasons to believe high-carbohydrate diets may be even worse than high-fat diets. Here is the text from the original article by Gary Taubes.

So you can imagine that their stance on cheating in the program is very stringent. If you cheat, you’re supposed to start again at day one with no exceptions. As an intense perfectionist in life, this scared me more than any other rule or dietary restriction. And to be fair, I think that any dietary change is hard. Maybe it’s not like quitting heroin, but it’s also not like a spa massage. Did I mention that I also don’t like when people tell me what to do? As a really small child, I stabbed myself in the eye with a fork because my mom told me not to. Yeah … tough love isn’t my love language. Life is complicated.
CrossFit is a strength and conditioning program consisting mainly of a mix of aerobic exercise, calisthenics (body weight exercises), and Olympic weightlifting.[19] CrossFit, Inc. describes its strength and conditioning program as "constantly varied functional movements executed at high intensity across broad time and modal domains,"[20] with the stated goal of improving fitness, which it defines as "work capacity across broad time and modal domains."[21] Hour-long classes at affiliated gyms, or "boxes", typically include a warm-up, a skill development segment, the high-intensity "workout of the day" (or WOD), and a period of individual or group stretching. Some gyms also often have a strength-focused movement prior to the WOD. Performance on each WOD is often scored and/or ranked to encourage competition and to track individual progress. Some affiliates offer additional classes, such as Olympic weightlifting, which are not centered around a WOD.[22]
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