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Outside of court, Glassman launched World War III against his wife and Anthos Capital. Glassman focused on one point: Anthos would kill CrossFit's spirit, transforming it into a franchise as regimented and conservative as McDonald's. Berger wrote a rallying cry that was originally posted on an internal CrossFit Facebook page and then went wider: "If Anthos gets ownership and forces Greg out, the affiliates can tell Anthos to go f-- off and all de-affiliate in mass....If every single one of you can get 5 people to care about this enough to write Anthos a 'f-- you' email, they will get the picture very quickly."Employees called affiliates around the clock to ask if they had questions and educate them about Anthos's true intentions as CrossFit saw them. When Anthos partner Bryan Kelly offered to field affiliate questions on Lauren's Facebook page, the Russes assaulted him with pointed questions.
This 2003 CrossFit Journal article captures an early conception of a universal, multi-event test of fitness that laid the foundation for CrossFit competition, including what would become the CrossFit Open and the CrossFit Games. The design requirements for such a test "included but were not limited to the following: quantifiable results; consistency with the CrossFit fitness concept; raising our commitment to improving absolute strength, relative strength, and gymnastic foundations; balancing intrinsic abilities of smaller and larger athletes; emphasizing exercises critical to and foundational to advanced training; mixing training demands within each test and, of course, over the total competition; a design that would identify an athlete’s weaknesses and possibly stand as a workout plan for improving overall fitness; and, finally, we wanted to design a competition that would be 'hard as hell.'"