It was within this context that Glassman began ramping up his affiliation program. This was growth without a safety net: Anyone who passed his two-day seminar could apply to open a box, call it CrossFit, and then rush paying customers through squats and snatches or whatever crazy WOD they dreamed up. To Glassman, himself a passionate libertarian, this was the right thing to do: He wants his affiliates to be free to open up a box in a garage or a warehouse or wherever else, and train how they want, and charge what they want. They should have the opportunity he had. He detests supposed experts who say their certification or education makes them better than him or his people. At the end of the day, he believes, the free market will provide all the necessary quality control.
If you've been on the Whole30 and counting down the days until February 1st, step away from the cheese! Before you transition back to your normal diet, here are five solid lessons that I learned from the eating plan that I stuck with even after the 30 days were up. Not only did following them beyond the 30 days prevent me from rebounding back to my higher weight, but they also help keep me on the straight and narrow the rest of the year when I’m not following the program.

Glassman reigns over this rampantly growing horde like a tribal chieftain. He now owns 100 percent of CrossFit and answers to no board of directors. Cash tends to race through the company. Until recently, the Glassmans each drew a salary of $750,000 a year; the travel and entertainment budget is in the tens of millions of dollars, and Glassman also spends money on what he calls "brand statements," including a set of $15,000 single-speed Swiss bikes and a $350,000, 1,500-horsepower fully customized 2011 Camaro convertible. (Before our visit to El Borracho, I followed him to a meeting to see about another "brand statement": custom luggage for his senior team, emblazoned with Uncle Pukie.)


If you have more questions on specific foods, we’ve included a comprehensive list of paleo diet foods below. We’ve provided a list of the foods that are allowed on the paleo diet. We’ve also broken this list down into the specific food groups, so you can see which meats, vegetables, fruits, nuts, and fats are on the paleo diet. In addition to all of that, we’ve also included a comprehensive list of foods not allowed on the paleo diet.
Jan Engvald has studied food and health thoroughly in the literature. In Unexpected facts on... food he shows that today's health advice (more or less unchanged for more than 30 years) is a direct cause to the increase in national diseases like coronary heart disease, stroke, cancer, obesity, adult-onset diabetes, allergy, eye diseases, etc. His findings are low-carb and high-fat, close to paleo, though he allows high fat dairy.
Some randomized controlled trials have shown the Paleo diet to produce greater short-term benefits than diets based on national nutrition guidelines, including greater weight loss, reduced waist circumference, decreased blood pressure, increased insulin sensitivity, and improved cholesterol. However these studies were of short duration (6 months or less) with a small number of participants (less than 40). [4-6]
CrossFit programming is decentralized, but its general methodology is used by thousands of private affiliated gyms, fire departments, law-enforcement agencies, and military organizations, including the Royal Danish Life Guards,[27][28][29][30] as well as by some U.S. and Canadian high-school physical-education teachers, high-school and college sports teams, and the Miami Marlins.[14][31][32]
The CrossFit Games is an athletic competition sponsored by Crossfit Inc.[1] and Reebok.[2] The competition has been held every summer since 2007. Athletes at the Games compete in workouts that they learn about hours or days beforehand, consisting mostly of an assortment of standard aerobic, weightlifting, and gymnastics movements, as well as some additional surprise elements that are not part of the typical CrossFit regimen such as obstacle courses, ocean swimming, softball throwing, or ascending a pegboard.[3][4] The CrossFit Games stylizes their individual winners as the "Fittest on Earth".[5]
Glassman was already familiar with the Anderson case. In May 2005, the owner of the garage gym where the incident took place wrote about it in the CrossFit Journal, the company's online publication. In October, Glassman wrote an article himself, "CrossFit-Induced Rhabdo," in which he soberly explained the circumstances of the six CrossFit-related cases he knew about, outlined ways affiliates could lower the likelihood of injury, and announced he would add a rhabdomyolysis discussion to his weekend seminars and to the website.

I’m so excited to have stumbled across your blog and your meal plans. I’ve been wanting to do the whole 30 for a while, but as a busy Mom and dayhome provider I didn’t want to put even more time and effort into increasing recipe sizes and altering grocery lists to accommodate more than one person. Since you’ve done the work for me for a family of 5 I can’t make any more excuses!


Do not step on the scale or take any body measurements for 30 days. The Whole30 is about so much more than weight loss, and to focus only on body composition means you’ll overlook all of the other dramatic, lifelong benefits this plan has to offer. So, no weighing yourself, analyzing body fat, or taking comparative measurements during your Whole30. (We do encourage you to weigh yourself before and after, so you can see one of the more tangible results of your efforts when your program is over.)
In making the case for meat, Cordain presents anecdotal evidence of Eskimos who lived their full life without a heart attack. The Eskimo diet consists of 97% meat, which he concedes causes all Eskimos to develop atherosclerosis—a common precursor to heart disease. But Cordain says Eskimos never die of heart disease. He discusses one Eskimo who lived 45 years and another who lived 53 years, both without heart disease! He then jumps to the conclusion that because these Eskimos didn’t get heart attacks, even with severe atherosclerosis, meat must have protected them from heart disease. So Cordain’s best case for lots of meat is that you can live to the ripe age of 45 or even 53 without a heart attack. But do people—even unhealthy smokers or the obese—generally get heart attacks before age 53?

I started Week 1 feeling optimistic. This isn't hard at all! I told myself. Wrong. Days 2 and 3 hit, and the sugar withdrawal was so real. In my company's kitchen, I stared at the free M&Ms longingly. "All I can think about are gummy worms," I texted my work friends. Instead of eating candy, I scarfed down a banana with sunflower seed butter and felt slightly better.
The only way this works is if you give it the full thirty days: no cheats, slips, or “special occasions.” This isn’t a hazing, a boot camp, or us playing the tough guy. This is a fact, born of science and experience. The Whole30 is, at its heart, an elimination diet. Just a small amount of any of these inflammatory foods could break the healing cycle; promoting cravings, messing with blood sugar, disrupting the integrity of your digestive tract, and (most important) firing up the immune system. One bite of pizza, one spoonful of ice cream, one lick of the spoon mixing the batter within the 30-day period and you’ve broken the “reset” button, requiring you to start over again on Day 1.

Before I went on Whole30 I was sleeping 8 to 10 hours a night (yes, I love my sleep), yet come 2 p.m. I'd hit an energy slump. I'd feel high right after I ate (looking back on it, probably because I was eating so much added sugar) but my energy would significantly fluctuate through the day. During the beginning of Whole30 — specifically the first three days — I really struggled. Again, I was a sugar addict and I think detoxing from that really affected my energy levels. But after that slump, my energy was constant — I really had never felt better. Even when things didn't go the way I wanted, I felt energetic and up for any challenge.


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Loving the recipes, just starting week one. Completely over bought. Have to really pay attention going into week 2 to watch portion and servings. I am only feeding two for dinner and on my own for breakfast and lunch. The one recipe breakfast this week was enough for four days. Is it ok to eat the same thing for a couple days, breakfast and lunch, and not follow the schedule to the T?
Paleonutrition by Mark Q. Sutton, Kristin D. Sobolik, and Jill K. Gardner is the analysis of prehistoric human diets and the interpretation of dietary intake in relation to health and nutrition. This is a substantial text that combines background to paleonutrition, an extensive bibliography, a discussion on methods, and case studies. Published February 23, 2010.
Primal Body-Primal Mind: Beyond the Paleo Diet for Total Health and a Longer Life by Nora Gedgaudas advocates a diet that our paleo ancestors ate. Meat, lots of fat, and seasonal fruits and berries when available. Basically, sugar and starchy carbs are discouraged. You can download a chapter from the author's site. She has a Primal Body, Primal Mind Radio weekly show on Voice of America. It started May 20, 2009, so there are many shows you can listen to. Published June 30, 2011.
For most people the fact the Paleo diet delivers the best results is all they need. Improved blood lipids, weight loss, and reduced pain from autoimmunity is proof enough.  Many people however are not satisfied with blindly following any recommendations, be they nutrition or exercise related. Some folks like to know WHY they are doing something. Fortunately, the Paleo diet has stood not only the test of time, but also the rigors of scientific scrutiny.
Sweden's Staffan Lindeberg has a home page Paleolithic Diet in Medical Nutrition [archive.org]. A recent study of Staffan's has A Paleolithic diet improving glucose tolerance more than a Mediterranean-like diet in individuals with ischemic heart disease. Also see his first web page, an overview of his Kitava study: On the Benefits of Ancient Diets. Now he has a book Food and Western Disease: Health and nutrition from an evolutionary perspective. Here's a book review: Easy to Read, Informative, Packed with Footnotes on Studies.
Then I had my "aha!" moment. This was the perfect time to attempt Whole30, which I had always been interested in trying. My sister-in-law, Lisa, tried it a few years ago and she claims it changed her life. She ended up going off of the strict diet after 30 days, but stayed on the Paleo Diet. I asked her to be my "Whole30 advisor" throughout the entire process. (Side note: If you know someone who has done Whole30 before, ask them if they can be your guide!) Lisa was so helpful, I feel like I probably should have paid her.
The biggest downside of this diet is how restrictive it is. A month is a pretty long stretch to make it without taking bite of quinoa, popping a chickpea, or sneaking a sip of wine (especially if you’re a busy, social person), and the protocol does not allow for even the smallest of slip-ups. From the manual: “One bite of pizza, one spoonful of ice cream, one lick of the spoon mixing the batter within the 30-day period and you’ve broken the “reset” button, requiring you to start over again on Day 1.” (Yikes!)
Evolution of the Human Diet: The Known, the Unknown, and the Unknowable by Peter S. Ungar. Diet is key to understanding the ecology and evolution of our distant ancestors and their kin, the early hominins. A study of the range of foods eaten by our progenitors underscores just how unhealthy many of our diets are today. This volume brings together authorities from disparate fields to offer new insights into the diets of our ancestors. Paleontologists, archaeologists, primatologists, nutritionists and other researchers all contribute pieces to the puzzle. The book has four sections: Reconstructed diets based on hominin fossils--tooth size, shape, structure, wear, and chemistry, mandibular biomechanics. Archaeological evidence of subsistence--stone tools and modified bones. Models of early hominin diets based on the diets of living primates--both human and non-human, paleoecology, and energetics. Nutritional analyses and their implications for evolutionary medicine.
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Glassman grew up in Woodland Hills, a suburb of Los Angeles in the San Fernando Valley. In the Glassman household, education trumped everything. Glassman's father was a rocket scientist at Hughes Aircraft and an all-around hard-ass who lorded math and the scientific method over Glassman, his younger sister, and their stay-at-home mom. Arguments with the old man inevitably required data sets, says Glassman--"Any point you made had to be measurable, repeatable"--and Glassman clashed with his dad frequently.
Upsides: Has cured my chronic acid reflux completely. Completely changed my thyroid function and numbers for the better, have reduced medication dosage. Complexion better than in years. Lost a lot of weight and inches. Has helped to control cravings for many things. Has restored a more stable mental health balance and huge increase in energy levels. Dropping the weight has helped fitness levels immensely. AND if you can afford to buy Nutpods Creamers, these will allow you to drink coffee/tea within reason. This was the biggest bonus ever.
Ties on the overall leaderboard for Online Qualifier will be broken by awarding the best position to the athlete who has the highest result in any single Online Qualifier workout. If athletes remain tied after this first tiebreaker, the process continues to their next-highest single result, and so forth. Results from individual Open workouts will NOT be used to break ties on the overall Online Qualifier leaderboard. Ties will not be broken for single event results. More than one athlete can share an event result, and each will earn the original point value.
But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
Meetup has a growing number of paleo groups, now numbering in the dozens. Each has a local message board. They have a map of Paleo Diet Meetups around the world. Initially I tried listing them all here. The number grew and Meetup wasn't letting me find groups in newest order, except for my zip code. You now have to go there to find the one nearest you.
CrossFit, Inc. has been variously criticized and praised for its unorthodox approach to social media.[78][79][80] This approach has included publishing articles and tweets about non-fitness topics (including politics, philosophy, and poetry)[81][82] as well as directly interacting with other social media users and critics of the company's program.[1]
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