The top male and female from every country with a CrossFit affiliate will receive an invitation to the Games. Can you imagine how difficult it is to win the Open if you’re in a country like USA, Canada, U.K., or Australia? Don’t expect to see many of the big names competing seriously in the Open. They may participate to keep things interesting (and in order to be seeded well for the Games), but I don’t think any of them are doing it expecting to win and have that be their meal ticket.
Cordain admits that meat leads to plaque and increases cholesterol where plants wouldn’t. And science establishes that plaque and cholesterol lead to heart attacks and strokes. But Cordain argues that plaque alone is insufficient to cause harm. Rather, it is plaque combined with inflammation that causes heart attacks and strokes. So avoid acid, salt, legumes, wheat, starchy vegetables, dairy, oil, fatty meats, and grains because they cause inflammation. But if both science and Cordain agree that plaque is a necessary part of the heart-disease equation—and that meat causes plaque—why should we follow Paleo rather than just forgo meat?
In 1995, as Glassman was burning the last of his bridges at local gyms, he got a call from a friend who worked at the sheriff's department in Santa Cruz. The department had heard about him and wanted him to train officers. Glassman, who was in the middle of a breakup with a longtime girlfriend, decided to go. He set up shop in a health center called Spa Fitness and taught his own brand of fitness training, which he had begun calling CrossFit, to officers and anyone else looking to buy 60 minutes of sweat.
To the outside world, though, as Glassman's company has exploded from a cult fitness website to a gym concept primed to have more locations than Curves by the end of 2013, CrossFit can appear risky, unhinged: Here is a fitness routine that has sent people to the hospital, overseen by people who may have had no more than two days of instruction. (Although every real trainer I met had considerable experience and was genuinely excellent, I attended the seminar and passed the test on my fourth day reporting this story. I am, believe me, no fitness savant.) And it's all led by a man who, in a 2006 CrossFit.com comment, wrote, "We have a therapy for injuries at CrossFit called STFU." As in, Shut the f-k up. That's enough to make even the most devoted laissez faire-ists get a little, well, Uncle Pukie.
He also makes a concerted effort to avoid new streams of revenue. (See "CrossFit Doesn't Want Your Money.") CrossFit makes most of its money from training seminars: Every weekend, it certifies hundreds of people as trainers, at $1,000 a pop. It also collects registration fees for the CrossFit Games, royalties from Reebok for CrossFit apparel, and annual affiliate fees. The affiliate fees, which top out at $3,000 a year, are locked in at their original rates. Joshua Newman, who runs a big, successful box called CrossFit NYC, told me he pays just $500 a year.
But critics argue that the unlimited amount of red meat the paleo diet allows may have an adverse effect on heart health in people with diabetes, as research links eating red meat in excess to poor heart health. (11) If you have diabetes and don’t moderate your red-meat intake, this could be a big problem, as people with diabetes are 2 times as likely to die of heart disease as people who do not have diabetes. (12)
A metaresearch group at Tilburg University in the Netherlands investigates scientists’ research methods and operations, scrutinizing questionable practices such as selective reporting of statistical tests and data massaging. The group instead advocates for practices such as preregistering studies and making experimental data immediately available for open external review and verification. Its members are optimistic that “the perverse incentives of careerist academia, to hoard data and sacrifice rigor for headline-generating findings, will ultimately be fixed.”