But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
Of these 50 spices, the essential, most often used ones are coarse sea salt, cracked pepper, smoked paprika, Italian seasoning, fennel seeds, cayenne, onion granules, garlic granules and ground cumin. However, you better have ras el hanout (or the spices to blend it) because it was hands-down the best chicken I’ve ever had (Moroccan Chicken with Carrot-Pistachio Slaw, page 143). Check out the photos we posted with our review, and don't skip making the accompanying Carrot Slaw!
CrossFit, Inc. has been variously criticized and praised for its unorthodox approach to social media. This approach has included publishing articles and tweets about non-fitness topics (including politics, philosophy, and poetry) as well as directly interacting with other social media users and critics of the company's program.
Exercise is a vital part of the live-by-your-genetic-code equation. Surviving in the Stone Age meant a constant on-the-go lifestyle that probably required 4,000-plus calories a day, according to David L. Katz, MD, director of the Yale University Prevention Research Center. Even most people who hit the gym regularly won't need to eat that many calories, but the principle of using food as fuel to exercise still stands.
"CrossFit is not a specialized fitness program, but a deliberate attempt to optimize physical competence in each of 10 recognized fitness domains," says founder Greg Glassman in the Foundations document. Those domains are cardiovascular and respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy.
Soon, Glassman started advertising seminars. For $4,500 plus airfare and accommodations, he would come to you. Or, for $1,000 a head, people could come to Soquel. He would lecture on everything he had concluded about fitness and run participants through workouts. Meanwhile, CrossFit.com devotees were attracting followers of their own. Robb Wolf, a biochemist and former powerlifter from Seattle, visited the Glassmans in early 2002. He and some friends were starting a little gym--could they call it CrossFit?
A 2015 study in the Journal of the American College of Cardiology found that 76 people who followed the Paleo diet for 60 days (as well as those who followed vegan, Mediterranean and DASH plans for the same length of time) lost an average of 9 pounds and showed improvement in their blood pressure levels. The effects were greatest and most sustained among people who also attended regular diet support group meetings.