But the truth is--and this is apparent to anyone watching Glassman wile away an afternoon at El Borracho--that CrossFit's success doesn't derive from any conventional business strategy. Glassman doesn't behave the way he's supposed to. Sometimes he rebels out of cunning, other times for the sheer petulant fun of it. Often, it's hard to tell which. As a result, CrossFit is a workout and a company no conventional trainer or M.B.A. would ever have built. Glassman is sitting atop a firecracker of a company. And the relevant question is, as always, What's he going to do now?
The Paleo Diet Cookbook: More than 150 recipes for Paleo Breakfasts, Lunches, Dinners, Snacks, and Beverages by Loren Cordain. Also contains two weeks of meal plans and shopping and pantry tips. Helps you lose weight and boost your health and energy by focusing on lean protein and non-starchy vegetables and fruits. Note that this is a very low-fat book and is being marketed as such. Published December 7, 2010.
But critics argue that the unlimited amount of red meat the paleo diet allows may have an adverse effect on heart health in people with diabetes, as research links eating red meat in excess to poor heart health. (11) If you have diabetes and don’t moderate your red-meat intake, this could be a big problem, as people with diabetes are 2 times as likely to die of heart disease as people who do not have diabetes. (12)
Glassman attracted a little flock. "I was looking for a trainer, and a friend of my wife's went to Spa Fitness," says Ben Elizer, who today is CrossFit's chief information officer. He went to Spa Fitness and was told he had his pick of two: "one guy who is really nice and not that good, and another guy who is really good but super-opinionated and arrogant"--Glassman, of course. Glassman's crew was tight-knit. He even ended up marrying one of his clients, a hairdresser named Lauren Jenai. When the Spa Fitness owner inevitably showed the CrossFitters the door, and they leased a corner of a jujitsu studio, Lauren would manage the books and teach CrossFit classes herself. Soon they outgrew that space, and the Glassmans took their motley little group of cops, jujitsu fighters, and tech-company commuters to a 1,250-square-foot truck garage on a remote road three miles out in Soquel. In 2000, a number of clients asked if Glassman could put the WODs online so they could do them when they traveled, so he put up CrossFit.com.
I thought Week 1 was hell on earth, but boy was I wrong. Week 4 tested my patience and willpower like never before. Eating Whole30 staples like avocado and eggs became a chore. I choked down so many hard-boiled eggs during my last week, but all I could think about was how I wished they were freshly baked bagels—or even just a bowl of plain white rice. Anything but eggs.
In making the case for meat, Cordain presents anecdotal evidence of Eskimos who lived their full life without a heart attack. The Eskimo diet consists of 97% meat, which he concedes causes all Eskimos to develop atherosclerosis—a common precursor to heart disease. But Cordain says Eskimos never die of heart disease. He discusses one Eskimo who lived 45 years and another who lived 53 years, both without heart disease! He then jumps to the conclusion that because these Eskimos didn’t get heart attacks, even with severe atherosclerosis, meat must have protected them from heart disease. So Cordain’s best case for lots of meat is that you can live to the ripe age of 45 or even 53 without a heart attack. But do people—even unhealthy smokers or the obese—generally get heart attacks before age 53?
Make it Paleo: Over 200 Grain Free Recipes For Any Occasion by Bill Staley and Hayley Mason. The book shows you how easy it is to take any dish and Make it Paleo! Adapted from Chinese, French, Mexican and classic American meals, the over 200 recipes are each accompanied by good photos and notes to ensure you recreate each dish with ease. Most recipes are ones that can be found in an ordinary cookbook. Butter and vinegar are also used, which I do not consider paleo. Published October 20, 2011.
This biggest success of Week 2 was attending a happy hour networking event completely sober. I headed there with a friend who was also doing Whole30, and we vowed to be each other's support system. We ordered seltzer waters together and proudly said no to the cheeseburger sliders and cheese board. Leaving the event, I felt empowered knowing I had it in me to refuse alcohol and fatty food, something I'd never tried before. Plus, I now knew I didn't have to use alcohol as a social crutch.
The Stone Age Diet: Based on in-depth studies of human ecology and the diet of man by Walter L. Voegtlin. This was self-published back in 1975. Only a couple hundred copies were printed and distributed to friends and relatives. No one knew the book existed until some years later. In no way is he the father of the paleo diet. It is impossible to purchase. Apparently his descendents are planning a reprint, though the book is poorly written and not based upon factual anthropological information that even was available then. We have put up his Functional and Structural Comparison of Man's Digestive Tract with that of a Dog and Sheep. And a PDF can be found here.
When it comes to humans, we’re all just victims of our own biochemistry. Our brains are controlled and ruled by chemicals - from what we eat; to how and when we sleep; even to who we choose as a life partner. Biochemistry - or ‘biological chemistry’ - is concerned with all of the biochemical reactions which take place within our bodies and brains. This means that the simple act of eating a meal is actually composed of thousands of tiny...
Prior to starting, athletes should state their name, and clearly show and state the weights and equipment to be used. All video submissions must be uncut and unedited in order to accurately display the performance. A clock or timer, with the running workout time clearly visible should be in the frame throughout the entire workout. Shoot the video from an angle so ALL exercises can be clearly seen meeting the movement standards. At the end of part B, you must declare the weight you successfully lifted and show the camera the barbell.
Life Without Bread: How a Low-Carbohydrate Diet Can Save Your Life by Christian B. Allan, Wolfgang Lutz. It is based on Dr. Lutz's work with thousands of patients in Austria. It deals with the health issues connected to high carb consumption. It is basically an English version and update of Dr. Lutz's 1967 book with the same title: Leben ohne Brot. He recommends eating only 72 grams of carbohydrates, and an unlimited amount of fat. And provides evidence as to why this is the healthiest diet. Read the review at Amazon by Todd Moody (it will be first!). See excerpts from his earlier edition: Dismantling a Myth: The Role of Fat and Carbohydrates in our Diet
The only way this works is if you give it the full thirty days: no cheats, slips, or “special occasions.” This isn’t a hazing, a boot camp, or us playing the tough guy. This is a fact, born of science and experience. The Whole30 is, at its heart, an elimination diet. Just a small amount of any of these inflammatory foods could break the healing cycle; promoting cravings, messing with blood sugar, disrupting the integrity of your digestive tract, and (most important) firing up the immune system. One bite of pizza, one spoonful of ice cream, one lick of the spoon mixing the batter within the 30-day period and you’ve broken the “reset” button, requiring you to start over again on Day 1.
Trick And Treat - how 'healthy eating' is making us ill by Barry Groves. The author is one of the world's most outspoken proponents of a high-fat, low-carbohydrate diet. This book is an account of how and why the health-care establishment has got the concept of 'healthy eating' so wrong. Whereas Taubes work (see above) is a fairly straight forward review of the existing science, Groves expands into the politics of medical research and treatment to a much greater extent. "Trick and Treat" is divided into two parts. Part One describes the corruption in the health industry, points out the problems inherent in a high-carb, low-fat diet, and then prescribes a diet that leads to good health. The prescribed diet is high in fat - specifically animal fat, not polyunsaturated vegetable fat - and low in carbohydrates, with 60-70% of calories from fat, 15-25% of calories from protein, and a mere 10-15% of calories from carbohydrates. Part Two describes numerous diseases the author claims are the result of high carbohydrate consumption. These range from life-threatening disorders such as cardiovascular disease, diabetes, and cancer to less serious problems such as acne, near-sightedness and dental problems. The Amazon reviews average to 4+ stars.
It seems unlikely, from today's perspective, that a rudimentary site featuring a daily workout, a daily link to other fitness sites, and occasionally a photo of an athlete could generate a passionate viral following.But then you probably haven't tried a WOD. To a skeptical initiate, the commitment to the WOD seems odd: It might be just 10 minutes of alternating five reps of deadlifts with 100-yard sprints. Simple enough, you think, as you picture yourself running around like a beheaded, powerlifting chicken. (In conventional gyms, CrossFit workouts draw stares.) But when you actually do that workout, halfway through you hit the baptismal version of what early CrossFitters fondly called the mess-you-up moment--the recognition that there's devilish magic in this offbeat combination. In a few minutes, you're the sorest you've been in years. You're not sure you will survive. It's an adrenaline rush. For anyone bored with standard weights routines or the elliptical, it's addictive.
As a result, his company's revenue (set to double this year, to $100 million) is fueled almost completely by CrossFit's rampant proliferation. Meanwhile, a burgeoning ecosystem of other businesses has risen up to cater to these squatting, thrusting fiefdoms. There are multiple apparel companies; food and beverage companies (serious CrossFitters are often serious about the Paleo Diet); businesses that cater specifically to box owners, with iPad apps that track workouts and manage membership rolls; business consultants who show box owners how to increase their revenue. A Web design firm specializes in CrossFit box sites. There are even two print magazines, The Box and WOD Talk.
That being said, I wasn't surprised to see Whole30 on the naughty list last year. In case you're not familiar with the program, you cut out all processed foods, grains, legumes, soy and dairy (that includes sugar and alcohol) for 30 days. You're left with meats, seafood, fruits, vegetables, nut butters and nut milks (as long as there's no added sugar — read your labels).
Generally speaking, dieters are advised to eat between 20-30 grams of carbohydrates per day in order to maintain ketosis. To put this into perspective, a quarter cup of steel cut oats has 29 grams of carbs and a banana has roughly 27 grams of carbs. So if you have a few bites of oatmeal or a small piece of fruit, whoops! That's your carb intake for the day.
He developed wacky routines: He had clients race their way through repetitions on a weight machine, and at one facility, he had them scramble up a 30-foot column in the middle of the room. Eventually, the owner of that gym welded disks to the pole to make him stop. "They added a hazard 15 feet up," Glassman cracked to clients, before signaling them to go up anyway. He got kicked out of that gym. He got kicked out of several gyms. "I've never wanted to be told what to do," Glassman says. "I think it's genetic."
It’s also worth noting that athletes who receive a CrossFit Games invitation from a Sanctional event win do not necessarily need to compete in the Open to make it to the Games. Additionally, athletes that place high enough in the Open to receive a bid to the Games, and athletes who are deemed National Champion for their country, will receive no additional benefit (in respects to the Games seeding directly) with a win at a Sanctional event.
"CrossFit is not a specialized fitness program, but a deliberate attempt to optimize physical competence in each of 10 recognized fitness domains," says founder Greg Glassman in the Foundations document. Those domains are cardiovascular and respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance, and accuracy.