Fad diets are shortsighted, extreme and often unhealthy regimens that promise rapid weight loss to profit from desperate dieters. The Paleo diet is not so much a diet as it is a lifestyle that focuses on optimal human nutrition — favoring food sources that we evolved to thrive on more than 2.5 million years. Many people have found Paleo as a means to treat or heal serious health issues where traditional medicine failed them. It's a grassroots movement, not a marketing ploy. If anything, it is an anti-fad diet.
The good news is that you'll find yourself craving your junky favorites less as time goes on. But that first week can be notoriously tough as your body transitions to a cleaner way of eating. Now more than ever, make sure you're eating regular, balanced meals and keeping approved snacks like plantain chips with salsa and celery sticks with almond butter on hand. It's always easier to say no to cookies or chips when you're satisfied from eating something clean and delicious—or have another snack or dish to look forward to.
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Do not consume baked goods, junk foods, or treats with “approved” ingredients. Recreating or buying sweets, treats, and foods-with-no-brakes (even if the ingredients are technically compliant) is totally missing the point of the Whole30, and will compromise your life-changing results. These are the same foods that got you into health-trouble in the first place—and a pancake is still a pancake, even if it’s made with coconut flour.
A few days ago I was delighted to learn that Dr. Oz was going to again feature The Paleo Diet on his nationally syndicated television show along with one of my co-authors, Nell Stephenson, of The Paleo Diet Cookbook. I tuned into the Dr. Oz show and was happy about most of what I saw except for Chris Kresser, expounding upon the health virtues of a food group, beans and legumes, that definitely are not Paleo. Please read the following...

CrossFit gyms use equipment from multiple disciplines, including barbells, dumbbells, gymnastics rings, pull-up bars, jump ropes, kettlebells, medicine balls, plyo boxes,[23] resistance bands, rowing machines, and various mats. CrossFit is focused on "constantly varied, high-intensity, functional movement,"[24] drawing on categories and exercises such as calisthenics,[25] Olympic-style weightlifting, powerlifting, Strongman-type events, plyometrics, body weight exercises, indoor rowing, aerobic exercise, running, and swimming.[26]
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