The Santa Cruz mornings and evenings became packed with fitness clients. The stretch of day in between grew into a time of study and reflection. He had a friend bring in printouts of fitness articles the friend had found using his newfangled Internet connection. "I went through thousands of pages like that," says Glassman. "When I finally got a computer, there was nothing on the Web on fitness I hadn't already seen."
Since April 2009, millions of people have successfully completed our Whole30 program with stunning, life-changing results. This is a summary of the official rules of the Whole30. For in-depth information about planning and preparing for the program, a comprehensive FAQ, and more than 100 totally compliant recipes, refer to our New York Times bestselling book, The Whole30: The 30-Day Guide to Total Health and Food Freedom. (Or click here for an abbreviated version.)
Following the paleo diet can be pricey. Inexpensive and healthy non-meat protein sources like soy and beans are off-limits, and a recent BMJ Open study shows that healthy meats like lean ground beef and boneless, skinless chicken breasts cost an average of 29 cents more per serving compared to less-healthy ones, such as high-fat ground beef and chicken drumsticks. Even switching from peanut butter to paleo-approved almond butter will cost you—it goes for up to $13 a jar.
"We settled, because I don't want to spent 50 to 75 grand getting sued," says Jason Janke. "I covered up the sign." Saran, CrossFit's general counsel, says it's all part of the fight against "the road to genericization." If people can sell "CrossFit equipment" the way they sell "baseball equipment," says Saran, then it becomes crossfit. Soon anyone will be able to coach crossfit or promote a crossfit tournament--effectively killing the value of being an official affiliate, or being CrossFit, for that matter.
It’s easy to find more guidance online, but a book also makes a handy reference. "The Paleo Diet," for example, outlines basic Paleo principles and offers three “levels” that allow for different degrees of cheating – three “open meals” per week on the “entry level” plan, two on “maintenance” and just one on “maximal.” Depending on the level, you might also get “transitional” condiments (low-fat dressing and salsa) and drinks (coffee, beer or wine in moderation) to wash down the meat and plants. You can use the levels as you like. Start with the first and move gradually to the more restrictive – or just stay put. For more dramatic changes, head right to the third.
In 2011, ESPN began to broadcast the CrossFit Games, with live coverage streamed through ESPN3, and some television coverage on ESPN2. As the event grew, ESPN expanded its television coverage; in 2014, the network entered into a multi-year deal to continue broadcasting the CrossFit Games, and coverage expanded to nine-and-a-half hours on ESPN and ESPN2 by 2015.[36] In 2017, the event began a new broadcast arrangement with CBS Sports, with television coverage on CBS Sports Network, and a total of 40 hours of digital streaming coverage. CrossFit also streamed coverage through Facebook and their website.[37]
A program fit and scale-able to anyone who decides to make the commitment to be better.  We utilize compound movements through body-weight, weightlifting and conditioning elements, at varying times of duration and intensity.  The result, a fully capable and efficient athlete that is ready to take on any task life or athletics throws at it and a body that looks the part.
In 2007, the first annual CrossFit Games were contested in Aromas, California, on a small ranch owned by the family of Games director Dave Castro.[6] For the initial Games in 2007 and 2008, participation was open to anyone who made it to Aromas. The Games would also award an Affiliate Cup to the group from one CrossFit gym that had the best combined individual standings. In 2009, competitors had to qualify after over a hundred athletes had shown up in 2008. The athletes earned an invitation through either placing high enough in the previous year or through placing in the top worldwide in a set of qualifying events called Regionals hosted at a few CrossFit gyms. The CrossFit Games also added a separate set of team-based events for the Affiliate Cup, marking the first use of a designated Team Division, with teams of four (two men and two women).[7]
The idea is that these are the foods that our bodies were designed to eat while many of the heavily processed modern foods that fill our diets today contribute to chronic disease and health problems. Proponents of the diet suggest that a well-planned Paleo diet could lead to improvements in many aspects of health, such as enhanced weight loss and reduced inflammation.
Don’t pour all the curry sauce over the chicken; once the mixture has come into contact with the raw meat, you have to throw it out. Instead, place your chicken in a shallow bowl, and pour a little of the sauce over the chicken. Brush or rub it evenly over the meat, then flip and repeat on the other side. Save the extra sauce to drizzle over the top of this dish before serving, or use it to top tomorrow night’s chicken, shrimp, or vegetables.

You may lose weight on the Paleo Diet. If you build a “calorie deficit” into your Paleo plan – eating fewer calories than your daily recommended max or burning off extra by exercising – you should shed some pounds. How quickly and whether you keep them off is up to you. A 2015 review in the Journal of Gastrointestinal Liver Diseases concluded that a Paleo-esque diet “might be an acceptable antidote to the unhealthy Western diet, but only unequivocal results from randomized controlled trials or meta-analyses will support this hypothesis.” On that, we’re still waiting. In the meantime, here’s what has been found about the diet and others like it:

The Paleolithic or “Paleo” diet seeks to address 21st century ills by revisiting the way humans ate during the Paleolithic era more than 2 million years ago. Paleo proponents state that because our genetics and anatomy have changed very little since the Stone Age, we should eat foods available during that time to promote good health. Our predecessors used simple stone tools that were not advanced enough to grow and cultivate plants, so they hunted, fished, and gathered wild plants for food. If they lived long enough, they were believed to experience less modern-day diseases like diabetes, cancer, and heart disease because of a consistent diet of lean meats and plant foods along with a high level of physical activity from intensive hunting. However, the life expectancy of our predecessors was only a fraction of that of people today.
CrossFit, Inc. licenses the CrossFit name to gyms for an annual fee and certifies trainers.[37] Besides the standard two-day[38] "Level 1 Trainer Course",[39] specialty seminars include gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense and striking. Other specialized adaptations include programs for pregnant women, seniors, and military special operations candidates.[40] Affiliates develop their own programming, pricing, and instructional methods. Many athletes and trainers see themselves as part of a contrarian, insurgent movement that questions conventional fitness wisdom.[41] In addition to performing prescribed workouts, they follow CrossFit's nutrition recommendations, adopting a paleo and/or zone diet.[42]
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