In one example, CrossFit, Inc.'s Twitter account posted a doctored illustration of a Coke advertisement, with "Open Happiness" replaced by "Open Diabetes". The image was paired with a quote from CrossFit CEO Greg Glassman that read "Make sure you pour out some for your dead homies." Controversy followed after singer Nick Jonas responded to the tweet, calling CrossFit, Inc.'s comments "ignorant". The company defended its tweet, stating that "Compelling statistical evidence supports CrossFit, Inc.'s campaign to prevent diabetes by raising awareness about its causes." When ABC News asked Greg Glassman to comment on the exchange, he replied "Fuck Nick Jonas. This is about the scourge of Type 2 Diabetes and its underlying causes. His sponsor, Coca-Cola, is a significant contributor to the diabetes epidemic both with product and 'marketing' spend."
Here comes the tough love. This is for those of you who are considering taking on this life-changing month, but aren’t sure you can actually pull it off, cheat free, for a full 30 days. This is for the people who have tried this before, but who “slipped” or “fell off the wagon” or “just HAD to eat (fill in food here) because of this (fill in event here).” This is for you.
I started Week 1 feeling optimistic. This isn't hard at all! I told myself. Wrong. Days 2 and 3 hit, and the sugar withdrawal was so real. In my company's kitchen, I stared at the free M&Ms longingly. "All I can think about are gummy worms," I texted my work friends. Instead of eating candy, I scarfed down a banana with sunflower seed butter and felt slightly better.
We are bringing this same approach to CrossFit Games media coverage. CrossFit, Inc. has no plans for creating another Games documentary or producing original Games media. But others have the opportunity to create that content. CrossFit, Inc. will not itself produce or broadcast the Games, but we’re inviting others to bring the event to the community. The 2019 Reebok CrossFit Games will be broadcast, but not by CrossFit, Inc.
After that initial hump, things got a lot better. I had energy to do some things that I usually had no energy to do. I was doing yoga, and was able to go on walks. This was a big deal for me. Going through treatment for Lyme Disease is exhausting. Often I feel like I don’t have enough air to hold up my body — it’s a feeling of intense can’t-get-out-of-bed-exhaustion. So to have a little more pep in my step felt invaluable.
However, placing certain food groups on your "do not eat" list does have the potential work against you. "When a person sees the foods as 'off limits,' and consuming them is somehow breaking a rule and therefore sees themselves as a 'bad person,' mental damage is what is going to ensue long term versus the 30-day health benefits that you will receive," Smith cautions.
Cordain argues that chimpanzees and horses avoid meat, and they have big bellies that we would have if we didn’t ditch plants for meat. He also says meat increased human brain size, and decreased stomach size so we can have the six-pack abs that chimps can’t. But I looked at his endnotes with citations to research and couldn’t find the source for these theories. I also couldn’t find research showing that legumes and grains were invented by humans.
The program was created by wife and husband Melissa Hartwig and Dallas Hartwig in 2009. They both became certified sports nutritionists; he worked as a physical therapist, and she was working at an insurance company during the day and doing nutritional consulting in her spare time. She quit her job to run the Whole30 business in 2010. They co-authored It Starts With Food (2012) and The Whole30: The 30-Day Guide to Total Health and Food Freedom (2015). They separated in 2015. Melissa Hartwig took over the business, and published Food Freedom Forever: Letting Go of Bad Habits, Guilt, and Anxiety Around Food in 2016.
Interest and participation in the event continued to grow, and in 2010, the qualification was adjusted to include hosting multiple Sectionals, a series of events open to all athletes in order to qualify for the one of the 17 Regionals. The 17 regions had Canada and the United States divided into 12 regions, with the remaining regions roughly corresponding the five other populated continents. The attendance at the Games also outgrew the ranch in Aromas and moved the Home Depot Center (later called the StubHub Center) in Carson, California. The Games also expanded the Team Division to groups of six athletes and added a Masters Division for individual men and women 55-years-old and up.
We want you to be a part of our community. We want you to take this seriously, and see amazing results in unexpected areas. We want you to look, feel, and live better than you have in years—or maybe ever. We want you to find lasting food freedom. Even if you don’t believe this will actually change your life, if you’re willing to give it 30 short days, DO IT. It is that important. We believe in it that much. It changed our lives, and we want it to change yours too.
“I don’t believe in one beauty ideal, but I think that everybody needs to live peacefully with the person they see in the mirror,” says Ori Even, a 35-year-old journalist from Tel Aviv. “When I was chubby I didn’t like that guy and I made a decision to change it. The best thing that I gained from CrossFit is being able to better accept myself, and that is much more fun than getting messages on Grindr.”
The top CrossFit Open performers for individuals and teams in each region advance to the regional events, held over the following two months around the world. Each regional event qualifies a specified number of its top finishers to send to the Games. The Games include divisions for individuals of each gender, co-ed teams, and a number of Masters and Teenage age groups.